Focus Group Results

I conducted a focus group where I questioned 7 people about my final products. I interviewed 2 people in detail as well as asked them all 3 general questions.

Person 1

What do you like best about my front cover?The red writing for the Santana and The Scene as It makes it stand out.What would you improve on the front cover?The colour of the blue as it sometimes gets lost in the dark parts

What do you like best about the contents page?The subscription in corner is what my eye gets drawn to.What would you change about the contents page?The shade of the blue writing

What do you like about the double page spread?The titleWhat would you change?The main image as it is a bit glum looking

What would you say the audience for my products are?Young girlsWhat do you think of the photography and editing?Ok but a little dull.

Person 2What do you like best about my front cover?

The large writing as it stands out and easily readable.What would you improve on the front cover?The colours.

What do you like best about the contents page?It’s informative about what’s in the magazine.What would you change about the contents page?Include more pictures.What do you like about the double page spread?Some black text rather than all blue.What would you change?Better picture

What would you say the audience for my products are?Teenagers What do you think of the photography and editing?Pictures are not that clear and the writing does not stand out.

Would you buy my magazine?

20%

60%

20%

What area of the front cover stood out the most?

Image Colour Main artistContents Incentives/Freebies

Would you buy my magazine?

YesNo

Under 16

16-20 21-25 26-30 Over 30

024

What age group would you say my product is

aimed at?