The Goldilocks Effect
Keeping people at the
‘Just Right’ distance
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by @nileslawrence
Technology allows us to constantly connect
with many people at the same time
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Technology keeps us connected, but traps us in individual bubbles
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“The more connected we become the more likely we are to be
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alone”-Michelle Atagana
We hide our true self
only showing the ‘ideal’ on Facebook & Twitter
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But human relationships are
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messysporadic
and
Real conversation accounts for tone, allows for understanding at a deeper level, and seeing from a different point of view
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With no emotional interaction,
technology even changes who we are...
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We expect communication to be quick, simple, and synced
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We are becoming unable to truly connect, build trust, and in turn self reflect
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People are in their own worlds
and are actively avoiding real conversation
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When people are unable to connect, they turn less and less to people
and more to technology
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In January 2013, Facebook had 1.06+ billion
monthly users
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618+ million were daily active users
Source: Facebook passes 1.06 billion monthly active users, 680 million mobile
users, and 618 million daily users
Constant tweets and Facebook
updates reflect our need to be heard
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Technology relationships mislead us to believe
we have real relationships
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“I share therefore I am”
“We seem increasingly drawn to technologies that provide the illusion of companionship without the demands of relationship” –Sherry Tuckle
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Technology becomes our method of choice even for important conversations.
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"A full-scale apology means I know I've hurt you, I get to see that in your eyes, You get to see that I'm uncomfortable, and with that, the compassion response kicks in.”-Sherry Turkle
texting “I’m sorry”
and hitting send bypasses the
human interaction
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As time goes on, we communicate less with people
and more with technology.
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We mass communicate and miss out on the
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emotions in front of us...
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Even telephone use is dying.
- Pew Institute
188 Billion text messages were sent monthly in the U.S. in 2010
Souce: We never talk any more: The problem with text messaging
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Though connected, we are alone....
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Text
Research References:
1. http://www.nytimes.com/2012/04/22/opinion/sunday/the-flight-from-conversation.html?pagewanted=all&_r=0
2. http://memeburn.com/2012/04/the-goldilocks-effect-connected-but-alone-ted-video/
3. http://www.bitrebels.com/social/how-social-media-is-making-us-awkward-infographic/
4. http://www.sysomos.com/insidetwitter/sixdegrees/5. http://larryborsato.com/blog/2012/04/the-goldilocks-
effect/6. http://thenextweb.com/facebook/2013/01/30/facebook-
passes-1-06-billion-monthly-active-users-680-million-mobile-users-and-618-million-daily-users/
7. http://www.cnn.com/2012/08/31/tech/mobile/problem-text-messaging-oms
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