Design by: Taylor Glas-Hochstettler Student Project. General Assembly UXDI Winter 2013
Flip-GiftGIFT GIVING MADE EASY
Sunday, November 24, 2013
About Flip-Gift:
Flip-Gift is a mobile shopping app for Lissa who enjoys giving gifts but, as we all do, sometimes needs a bit of help with ideas. It suggests appropriate gifts, allows her to either “like” or “leave” a gift as well as giving her the option of purchasing a gift directly from the app. Flip-Gift records user input too, learning the more she uses it. Unlike shopping at a traditional mall or browsing multiple apps and websites, Flip-Gift brings the possibilities directly to you.
About the Project: Flip-Gift is a brand new Bay Area based start-up. The Flip-Gift team is looking to create an easier way to connect merchants with customers over a mobile based channel, while making for an intuitive, simple and enjoyable shopping experience.
Sunday, November 24, 2013
Flip-GiftGIFT GIVING MADE EASY
Define who you are shopping for
Browse the wide range of gifts
Create a wish-list
https://popapp.in/projects/528ee24066fcd35357000d7b/preview
Sunday, November 24, 2013
Case Study
Sunday, November 24, 2013
DESIGN RESEARCH
Method: We spoke one-on-one with Lissa to figure out how to best serve her needs.
Findings: We found out Lissa really love to do internet research in her spare time, but that she sometimes she just wants suggestions for gifts without having to dig around
Opportunities Identified: Create an easy way to expose people to as many interesting and relevant gift ideas as comfortable. We identified three types of potential users for this product:
1). Holiday gift shoppers2). People shopping for themselves3). Merchants looking to sell their wares
SAMPLE
Sunday, November 24, 2013
DESIGN ITERATION | DESIGN HYPOTHESIS
ITERATION 1
Method: We tested 2 users with a paper prototype in a participatory design session and asked them about how they would navigate and progress through the product
Findings: -Navigation tools were unwieldy-Wording was unclear and disrupted user flow
Opportunities Identified: -Interface was simplified-Navigation was made more intuitive
SAMPLE
Sunday, November 24, 2013
DESIGN ITERATION | DESIGN HYPOTHESIS
ITERATION 2Method: We tested 3 users with a paper prototype during a design session and asked them what features they would add/trim and how they would depict the products
Findings: -It was unclear how to buy a product so a “buy now” button was added-The love it and leave it buttons were streamlined Opportunities Identified: Interface was simplifiedNavigation was made more intuitiveSAM
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Sunday, November 24, 2013
DESIGN ITERATIONS | PROTOTYPE
Method: I created a prototype using paper based prototyping and POP that captured the screen-based version of the experience.
AWARENESS Awareness of the shopping experience
SET UP AND FIRST RUNFirst time experience - shopping for a product - refining searches - ordering a product
CORE PRODUCT EXPERIENCEShopping for a giftGenerating gift ideasOrdering and shipping a product
SAMPLE
Sunday, November 24, 2013
THANK YOUTaylor [email protected]
Sunday, November 24, 2013
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