04/10/2023 Hannah Cantrell & Claudia Houghton
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Kansas City’s FIRST Online Video Directory
Objective• Creating visual identities for the clients’
customers• Creating an online presence for the mother-
brand (fimedia) of FindItKC
04/10/2023 Hannah Cantrell & Claudia Houghton
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Target Audience• Local businesses ranging in the KC area who
are looking to become more wide-known and recognizable to the public
• 30 and up• Men and women• For start-up businesses
04/10/2023 Hannah Cantrell & Claudia Houghton
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Message To The Customer
To buy a spot in their online video directory
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RationaleThe reason why we are producing new logos for FindItKC’s companies and are creating a new site for their media page, is because they have a lot of request pouring in for logo’s and web sites that they are over worked. Also they want to give students who are looking to going into this kind of a career a great opportunity to learn and experience what it would be like.
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Present Challenges•Not all of the
businesses on FindItKC have logos, websites, or social media.
•The client has requested that every company has a visual identity
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Competitors• Yellowbook is a main
competitor to FindItKC, because it also an online directory revolving around local businesses
• They specialize in having their users post reviews and testimonials about local companies they have experienced
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Competitors• LocalPages is a
competitor to FindItKC, because it is an online directory with ratings, reviews, coupons, local news, maps and more
• They show the business’s ratings, reviews, coupons, and post local news, maps, and etc.
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http://www.localpages.com/
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Checklist1. Create sketches for All Season Roofing (Sept. 22) – Done2. Edit the wordpress Website and add certain information
(Sept. 29) – Done3. Sketch ideas for Appliance outlet logo (Oct. 6) – Done4. Make revisions to the fimeadia web page (Oct. 6) – Done5. Create Logo mock ups for All Season Roofing and
Appliance Outlet (Oct. 13) – Done6. Take logo critiques and revise them (Oct. 27)7. Fill in all of the information for the website and add Posts
(Nov. 3)8. Save logos in all file types (Nov. 10)
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