© 2007. CoreNet Global. All rights reserved.
Workplace Community 2009 Strategy
March 4, 2009
© 2007. CoreNet Global. All rights reserved.
Vision of Communities- Prentice
1. Communities are central to CoreNet’s future
2. Communities reinforce a member centric culture and will be the source for Content
3. Communities are inclusive and interconnected.
4. Communities will help connect CoreNet to other professional organizations
5. Communities will inform a more robust value proposition to its members
© 2007. CoreNet Global. All rights reserved.
CNG Communities- Monica
• 2009 Strategy– Not defined as of yet…next board meeting– Component Governance Committee will be formed to clarify strategy and structure
• Current Communities:– Workplace– Sustainability- working with outside organizations– Portfolio Management– Technology- on-hold– Healthcare?
• Key initiatives / Deliverables– Strengthen the connectivity between communities and value proposition to the membership– Component Governance Committee will be formed to clarify structure – Conversion of the interest of the Community members into CoreNet members– Increase communication on Communities– Increase engagement of membership
• Track virtual engagement and CNG will develop metrics and tracking process
2009 Strategy
Current Communities
Key Initiatives & Deliverables
© 2007. CoreNet Global. All rights reserved.
Our Structure
KnowledgeChris Hood
OperationsKate North
Leadership Joel Ratekin
© 2007. CoreNet Global. All rights reserved.
Our progress and focus….
© 2007. CoreNet Global. All rights reserved.
WPC Growth Strategy - Joel
© 2007. CoreNet Global. All rights reserved.
Knowledge Strategy- Chris
• Knowledge strategy– To leverage the passion of members– Identify areas of common interest– Charter the formation of teams around the areas of interest and “let them run”– Use the Advisory Board to test, critique and support the material as it advances
• Initiatives1. Building a SWAT team to advise Corporate end-users on Alternative Workplace
Strategies2. Identify opportunities for young people to enter CoreNet and benefit themselves and
the Workplace Community3. Advancing the integrated CRE, IT, HR proposition
• Deliverables– Content team output placed in the CNG Knowledge Center– Material to feed the webinar program– Content to support Summits, Chapter activity and Discovery Forums
Knowledge Strategy
Initiatives
Deliverables
© 2007. CoreNet Global. All rights reserved.
Content Advisors
Content Advisors dispense expertise, perspective and wisdom to the members of active “content” teams
© 2007. CoreNet Global. All rights reserved.
New 2009 Content Topics
New in 2009
Completed in 2007 & 2008
© 2007. CoreNet Global. All rights reserved.
WPC Operations- Kate
– Expand Operational support to EU and AP
– Define an integrated process for Operations
– NA Operations • Empowered and focused leaders with expanded team• Successors program in place• Expand team to include Chapter Integration, Resource Management and
Content Management
•
– Execute deliverables stated in following slides
– Develop Process Maps for each Operational Area
– Named EU & AP Leaders
– Shadow a Successor
Operational initiatives
Operational Deliverables
© 2007. CoreNet Global. All rights reserved.
Global Operations
© 2007. CoreNet Global. All rights reserved.
WPC Operating Structure
New Operating Elements
© 2007. CoreNet Global. All rights reserved.
Committee Lead CoreNet
Sponsors
Strategy
Membership Bryant Rice Lauren M Profile members and develop a strategy to connect to each otherDefine members needs, satisfaction and engagement levelsTrack and actively build our membershipAttract a diverse community (generations, background, nationalities, etc)
Communication Rich Jordan Karen M Complete full micro site deployment by year endDevelop PR CompetencyDeliver Quarterly Newsletters
Event- Summits
and Discovery
Forums
Len Pilon Linda D
Tim V
Build a stable process to support each repeated on-site eventEstablish an expert team to support experiential event activitiesDevelop post-event learning process
Learning Patrick Donnelly
Brenda W Deliver WPC Content into global webinars
Develop Workplace Curriculum and Process
Build a Workplace Strategies designation for 2010
Co-create a learning strategy for chapters
Research Jan-Peter Kastelein
Brenda W
Tim V
Develop a global Research Advisory Council
Increase scientific rigor utilizing PhD students
Launch initiatives with CNG and Content Leaders
Share and leverage findings
Recognition & Awards
Lynda Ward TBD Lead WP Communities involvement within the Global Innovator Award Program
Develop the process and criteria for the WPC Recognition Program
Identify ways to recognize members efforts based upon contribution
Workplace Community 2009
© 2007. CoreNet Global. All rights reserved.
Committee Lead CoreNet
Sponsors
Strategy
Content Management
Jan Johnson Brenda W Formalize a deployment plan for content delivery to WPC membersCreate a process for assessing knowledge contentBuild organizational structure for content management
Chapter Integration
Bernice Boucher
Monica P Work with the regional Learning Chairs to develop a strategy to integrate
WP knowledge into the chapters
Identify WP Content Members primary chapter and recruit to support as appropriate
Build a Chapter team to support the strategy
Resource Management
Joel Ratekin Monica P Develop WPC Sponsorship initiativesWork with CNG to determine 2009 budget neededDevelop quarterly tracking on revenue generated by WPCAssess grant-seeking opportunities
EU Operational Lead
TBD=
ValorieHargett to provide Leadership
Monica P Build an Operational Team in EUDevelop 2009 goals and strategy for EUSupport an EU Summit
AP Operational Lead
Pam Keefe
Kate North to provide Leadership
Monica P Build an Operational Team in APDevelop 2009 goals and strategy for APSupport an AP Summit
Workplace Community 2009
© 2007. CoreNet Global. All rights reserved.
Membership 2009 Strategy
I. Profile members and develop a strategy to connect to each other1. Analyze current membership
• Geographies• Membership type• Length of membership
2. Work with the website team to launch a compelling “facebook” profiles, helping members engage with members.
II. Define members needs, satisfaction and engagement levels1. Build a survey for membership
• Who are they?• Why do they want to be a member of the community?• What topics are of interest?• How do they want to engage?
2. Develop way to assess member engagement• Member satisfaction• Strength of participation
III. Track and actively build our membership1. Develop a process with CNG to build and manage an accurate member database
• Name, e-mail, etc.• Simple Profile: end user/consultant, generation x/y/millenial, preferred technologies• Newsletter, Linkedin, Summits, Website• Establish process map for updates and maintenance
IV.Attract a diverse community (generations, background, nationalities, etc)Membership
Bryant Rice
Successor: ?
© 2007. CoreNet Global. All rights reserved.
Membership Deliverables
Deliverables/Programs1. Email a friend
• Email template for existing workplace members to introduce colleagues who may not be members to the group. Maybe give a point or a prize to whomever signs someone up (March-April) prior to Dallas Summit
2. Chapter Outreach• Create a PowerPoint presentation introducing the workplace community to regional chapters.
Presentation would be a 10 minute (maximum) introduction that can happen before chapter programs. It would be designed so it could be given by select current members in each region. (March-April ready) Rollout to select regions by November summit (6 minimum in ’09)
3. International Outreach• Similar to chapter outreach but with message crafted to international, June-July completion, roll
out at International summits and regional chapter meetings (3 minimum in ’09)
4. Emerging Leaders• Liaise with chapters that have recruiting for younger professionals and align with younger
members of community (workplace). Utilize social network and website to communicate membership advantages.
© 2007. CoreNet Global. All rights reserved.
Initiative Timeframe WP Team Member
WP Community Connection
CNG Counterpart
Automate membership process, introduction
package, create directory with geographic
connections
Q1 Bryant Rice Rich Jordan Thomas Conroy
Analyze current membership and support development of survey (initial and on-going), implementation and
measurement
Q1 Christina Clark Rich Jordan Lauren Mountain
Develop North American outreach programs.
Establish “ambassador” directory for access at
regional level
Q2 Kirsten Weede & Margi Sullivan
Bernice Boucher Lauren Mountain
Adapt North American outreach programs to
international community
Q2 TBD Kate NorthValorie Hargett
Pam Keefe
Monica Parker
Membership Timing & Contacts
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Communications 2009 Strategy
1. Complete full micro site deployment by year end
– Social Engagement
– Content Access
• Strategy Resource Library vs. Knowledge Center
• Threaded discussion process and implementation
• Integrate with Content Management process
– Contact information
• Link with Membership
2. Develop PR Competency
– Upcoming Events
– Member Awareness
– Develop and deploy process map of repeated activities
3. Deliver Quarterly Newsletters
– Move to Microsite environment
– Capture reader “opens”, track effectiveness
– Co-develop strategy for e-mail list management (opting out, etc)
Communications
Richard Jordan
© 2007. CoreNet Global. All rights reserved.
Communication Deliverables
Deliverables
1. Full implementation of Microsite Management – facebook, knowledge library and threaded discussions
2. Deliver quarterly newsletter
3. Microsite Phase II (Interactive Capability)
4. Robust PR Campaign to support 4 Summits and 2 Discovery Forums
© 2007. CoreNet Global. All rights reserved.
Initiatives Timeframe WP Team Member CNG Counterpart WP Community Connection
Microsite Management:Rollout of Phase II functionality.
On-going Rich Jordan Karen Murphy / Larry Bazrod
BryantThomas
Microsite Management: Collaborative Workspaces & Discussion Forums.
Q2 Name: Nancy Sanquist?TBCE-mail: [email protected]: (858) 699-0827Company: Manhattan SoftwareTitle: Vice President
: Karen Murphy / Larry Bazrod
Jan Johnson
Newsletter: Ownership. Quarterly Ellen Keable Karen Murphy ALL Op’sJoel, Chris and Kate- final review
Newsletter: Production & Publishing.
2 weeks from final content to production
Name: TBD Richard JordanE-mail:Phone:Company:Title:
Karen Murphy
Global Reporters Name:E-mail:Phone:Company:Title:
Name: E-mail:Phone: Cell:
Communication Timing & Contacts
© 2007. CoreNet Global. All rights reserved.
Initiatives Timeframe WP Team Member CNG Counterpart WP Community Connection
European Communications Liaison (help build European Communications team)
On-going Name: Kimberlee Burt ? TBCE-mail: [email protected]: +31 (0) 20 379 2221Company: Original Creative Co-OpTitle:
Monica Valerie
Asia Communications Liaison (help build Asian Communications team)
On-going Name:E-mail:Phone:Company:Title:
Monica Kate
Public Relations: Events, Chapters and External
On-Going Name: Jennifer Scott ? TBCE-mail: [email protected]: (804) 227-9444Cell: (804) 994-1119Company: Touch Points Public RelationsTitle: President
Karen Murphy Len Bernice Joel
Communication Timing & Contacts
© 2007. CoreNet Global. All rights reserved.
Events Strategy 2009
1. Build a lean and consistent process to support repeated on-site events– Global Summits
– Discovery Forums
2. Establish an expert team to support experiential event activities
3. Develop post-event process improvements and integrate into future events
Events
Len Pilon
Successor: Steve Johnson
© 2007. CoreNet Global. All rights reserved.
Events Deliverables
Deliverables
Launch 2 NA Summits – Dallas/ Las Vegas
Support EU in 1 Summit
Launch 1 AP Event - Macau
Launch 2 Discovery Sessions – NY and Amsterdam
© 2007. CoreNet Global. All rights reserved.
Initiatives Timeframe WP Team Member CNG Counterpart
WP Community Connection
Planning agenda WP Community Session – submit call for cases
On-going Name: Len PilonE-mail: [email protected]: 616 780 9077Company: The Granger GroupTitle: Vice President
Name: Amanda BrooksE-mail:Phone:
Kate
Interface coordination with CNG for Summit and Discoveries
On-going Name: Steve JohnsonE-mail: [email protected]: 303-989-9700 Company: ADI AcousticsTitle: President
Name: Amanda BrooksE-mail:Phone:
Chris, Jan-Peter
On-site Summit Support•Welcome•Set-up•Audio/ Video- virtual opportunities•Record insights and codify materials•Clean-up•Thank you’s
On-going Name: Steve Johnson Name: Monica ParkerE-mail:Phone:
Captured Learning's & Process Improvement
On-going Name: Steve Johnson Name:E-mail:Phone:
Kate
Coordination of Workplace Community Social
On-going Name: Alan GeorgesonE-mail: [email protected]: 305 393 5230Company: Georgeson GroupTitle:Owner
Name: Monica ParkerE-mail:Phone:
Coordinate two Discovery Forums with Tim V and the Content teams
On-going Name: Dave BryantE-mail: [email protected]: 815 600 3123Company: AllsteelTitle:
Name: Tim VenableE-mail:Phone:
Events Timing & Contacts
© 2007. CoreNet Global. All rights reserved.
Learning 2009
1. Deliver Webinars Globally
2. Develop Workplace Curriculum and Process
3. Build a Workplace Strategist Designation
4. Co-create a Learning Strategy for Chapters
Learning
Patrick Donnelly
Successor:
© 2007. CoreNet Global. All rights reserved.
Learning Deliverables
3. Creation of the Workplace Strategist Designation – launch 2010Develop a core advisory committee
Define curriculum required for designation linked to MCR and SLCR where appropriate
2. Develop Workplace Curriculum Develop first WP community content class for July (Chicago Regional Learning)
Review and recommend future class offerings from WPC Content areas
1. Deliver webinars globally Launch 9 webinars globally (6 in North America; 2 in EU;1 in AP)
Develop 2009-2010 webinar schedule from current and new content teams
© 2007. CoreNet Global. All rights reserved.
Membership Roles & Responsibilities
Timeframe WP Team Member CNG Counterpart
WP Community Connection
WebinarsWork with content lead to determine annual webinar schedule and advise on webinar best practices and training
Complete Current Schedule – JulyYear two content - MaySept. ‘09 – Sept. ‘10 Schedule – JulyAssessment of progress – Dec.
Name: Tanya Brownrigg , (Alex Redgrave, Mellissa Marsh)E-mail: [email protected], ([email protected])Phone: (513) 470-4368Company: Colliers (HOK Europe, DEGW)
Brenda Chris
Align first class content and
delivery with current curriculum.
Who’s the audience?What do they need to know?What’s already available?
Curriculum review -January Learning objectives - FebruaryLesson Blocks– March
Name: Jim Rice (Patrick Donnelly)E-mail: [email protected] , ([email protected])Phone: (678) 938-5490Company: HOK, (BHDP)
Brenda Chris, Jan-Peter
Develop Class for Content and
Delivery for JulyWho’s available to teach?What is the content ?How is it to be delivered?
Faculty Alignment - MarchFirst Draft-Content Review –AprilFinal Draft Content Review-MayAssessment Draft - MayAssessment Final - JuneDeliver Course-July
Name: Brady Mick (Antonia Cardona)E-mail: [email protected], ([email protected])Phone: (513 2)90-6760Company: BHDP, (HOK)
Brenda ChrisJan-Peter
Creation of the WorkplaceStrategist Designation
Develop Advisory Committee- FebDefine a process for integrating withMCR and SLCR – MarchIntegrate findings of Curriculumreview committee – MayTest with 1st course attendees–JulyContent from first year webinars – SeptemberLaunch - November Summit
Name: Dana Adamski (Brent Densford)E-mail: [email protected], ([email protected])Phone: (770)350-2260 Company: Humana (Humana)
Bev Taylor Joel
Learning Timing and Contacts
© 2007. CoreNet Global. All rights reserved.
Membership Roles & Responsibilities
Timeframe WP Team Member CNG Counterpart
WP Community Connection
Review MCR and SLCRCurriculum for Designation
Participate in Advisory Committee - Feb.Gather and assess information on current courses from CoreNet (and others) - March Report on leveraging existingCurriculum to Advisory Committee - May
Name: Barbara Moore (Steve Dovala)E-mail: [email protected], ([email protected])Phone:(937) 859-2575 Company: MetLife, (JLL)
Bev Joel
Co-develop WP Chapter Learning
ProgramWork with WP Chapter Lead Develop a strategy, Determine local WP contributors
Develop a strategy - Feb.Define content delivery to chapters - AprilIntegrate content offerings withCoreNet Chapter learning - JuneAlign with Chapter coordinators - August
Name: Mellissa Morgan, (Jack Weber) E-mail: [email protected], ([email protected])Phone:Company: Cubellis , Gresham Smith
Monica Bernice
Learning Timing and Contacts
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Research 2009
1. Launch the WP Research Advisory Council
2. Identify Academic Institutions and Partners
3. Establish process to engage the students and identify candidates
4. Integrate the research strategy with CNG Research, Content Lead and Content Management
5. Present Research Initiative to the Community
© 2007. CoreNet Global. All rights reserved.
Research Deliverables
Deliverables
1. Process Map for Research Initiatives
2. Presentation Proposal for Las Vegas Summit
3. Launch Research Advisory Council
4. Launch Article in Leader and on Website
5. Research Article in Leader
© 2007. CoreNet Global. All rights reserved.
Membership Roles & Responsibilities
Timeframe WP Team Member CNG Counterpar
t
WP Community Connection
Launch WP Advisory Council Q1 Brenda Chris
Identify Academic Institutions &Partners
Q1 Brenda Joel
Establish a process to engagethe students and identify callfor cases
Q1 Brenda
Integrate the research strategy with CNG Research, Content Leads and Content Mgmt
On-going Brenda and Tim
Present Research Initiatives atLaws Vegas Summit
Q4 Amanda/ Brenda Len
Research Committee Member US 2009 Name: Michael J. O’NeillE-mail: Michael_O'[email protected]:Company: Knoll
Brenda
Research Committee Member EU 2009 Name: Herman van ReeE-mail: [email protected]:Company: IPD
BrendaRon Adams
Research Committee Member Asia open Name: E-mail:Phone:Company:
BrendaAlex Lam
Research Timing and Contacts
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Recognition 2009
1. Define an award program for a healthy, member-driven recognition – Global scale of peer, industry and leader dimensions
– Interactive, with appropriate checks and balances
2. Establish Peer Recognition Award system– Pat on the back for a job well done
– Self-managed through electronic systems
3. Continued engagement with H. Bruce Russell Innovator’s Award
4. Establish Community Award Structure– Co-develop with other community leaders
::Recognition: Lynda Ward Successor: Barbara Greenberg
© 2007. CoreNet Global. All rights reserved.
Recognition and Award Deliverables
Deliverables
1. Ensure a WPC nomination for Bruce Russell Award
2. Designate WPC judge for the Bruce Russell Award
3. Implement a WPC recognition process and present at each Summit
4. Identify new ways to recognize outstanding performance within the WP
© 2007. CoreNet Global. All rights reserved.
Initiatives Timeframe WP Team Member CNG Counterpart WP Community Connection
Awards & Recognition Award Guidelines Award Judges Solicit Submissions Award Criteria Restructure
12/083/09Now6/09
Name: Lynda WardE-mail:[email protected]: 415.676.8546Company: Jones Lang LaSalleTitle: VP Strategic Consulting
Jenny
Awards & Recognition program at SummitsCo-Lead
On-going Name: Tom HarrisE-mail: [email protected]: 19198157151Company: HPM Group, Inc.Title: Principal Architect
Barbara Greenberg
Monica Joel
Recognition and Award Timing and Contacts
© 2007. CoreNet Global. All rights reserved.
Content Management 2009
1. Formalize a deployment plan for creating and “knowledge” papers
2. Liaise with the website team to develop a process for “threaded discussions”
3. Develop a process and strategy for workplace content on the WPC website
Content Management
Jan Johnson
© 2007. CoreNet Global. All rights reserved.
Content Management Deliverables
3. Creating a Knowledge Library on the WPC website Determine types of knowledge appropriate, filtering process and tagging
2. Threaded Discussions on WPC website Develop a process for supporting threaded discussion
1. One-Page Knowledge papers Determine topics
Develop team to establish the process and generate
© 2007. CoreNet Global. All rights reserved.
Initiatives Timeframe WP Team Member CNG Counterpart WP Community Connection
Formalize a deployment plan for creating and “knowledge” papers
Q1 Name:E-mail:Phone:Company:Title:
Brenda ChrisRich
Liaise with the website team to develop a process for “threaded discussions”
Q1 Name:E-mail:Phone:Company:Title:
Brenda Nancy
Develop a process and strategy for workplace content on the WPC website
Q2 Name:E-mail:Phone:Company:Title:
Brenda Nancy and Rich
Content Management Timing and Contacts
© 2007. CoreNet Global. All rights reserved.
Chapter Integration - NEW
1. Co-develop WP Chapter Learning Program
2. Identify WPC Members support system
3. Communication strategy for Chapters
Chapter Integration
Bernice Boucher
© 2007. CoreNet Global. All rights reserved.
Chapter Interface Deliverables
3. Communicate with Chapters Share potential content and schedule; gauge interest
Identify ‘pilot’ opportunities, i.e. New York
Integrate content offerings into Chapter Learning Plan
Create feedback loop to measure success of program
2. Identify Potential within Chapters Acquire complete list of Chapters and their Learning Coordinators
Identify WPC members & their chapters in order to leverage their relationships
Develop short survey for distribution to Chapters on WP content and webinars
1. Co-develop WP Chapter Learning Program Work with Patrick Donnelly to gain status of webinar schedule and content
Strategize with key contacts on Chapter Communication Plan
© 2007. CoreNet Global. All rights reserved.
Initiatives Timeframe WP Team Member CNG Counterpar
t
WP Community Connection
Planning agenda WP Community Session – submit call for cases
On-going Name: Len PilonE-mail: [email protected]: 616 780 9077Company: The Granger GroupTitle: Vice President
Name: Amanda BrooksE-mail:Phone:
Kate
Interface coordination with CNG for Summit and Discoveries
On-going Name: Steve Johnson Name: Amanda Brooks
Chris, Jan-Peter
On-site Summit Support•Welcome•Set-up•Audio/ Video- virtual opportunities•Record insights and codify materials•Clean-up•Thank you’s
On-going Name: Steve Johnson Name: Monica ParkerE-mail:Phone:
Captured Learning's & Process Improvement
On-going Name: Steve Johnson Name: Kate
Coordination of Workplace Community Social
On-going Name: Alan GeorgesonE-mail: [email protected]: 305 393 5230Company: Georgeson Group
Name: Monica Parker
Coordinate two Discovery Forums with Tim V and the Content teams
On-going Name: Dave BryantE-mail: [email protected]: 815 600 3123Company: Allsteel
Name: Tim VenableE-mail:Phone:
Chapter Interface Timing and Contacts
© 2007. CoreNet Global. All rights reserved.
European Vision
• Build a local WP Operational Team• Develop a regional WP 2009 Strategy• Connect with NA Op’s team• Support one regional Summit• Share best practices and process map
© 2007. CoreNet Global. All rights reserved.
European Community Launch
1. Build the Foundation
– Establish an Operations Team in UK / Europe
– Begin regular Operations Team Calls
– How do they want to engage?
2. Create a Bridge between the NA and European Communities
– Connections to NA Operations Team Leaders / Members
– Share information and experiences / form relationships
– Provide process maps and other tools
– Communications Team as strong link
3. Support the Community as it launches and grows
– Member satisfaction
– Strength of participation
– Enable balanced linkage / independence with NA Community
Operations Lead
Valorie Hargett
© 2007. CoreNet Global. All rights reserved.
European Community Deliverables
Deliverables
Regular Column in Quarterly Newsletter
Contribution to Microsite (TBD)
Lead PR Campaign for (1) Global Summit (Europe)
PR Support for Discovery Forums (Amsterdam)
Global Workplace TV Programs
© 2007. CoreNet Global. All rights reserved.
Asia Pacific
• Build a local WP Operational Team• Develop a regional WP 2009 Strategy• Connect with NA Op’s team• Support one regional Summit• Share best practices and process map
© 2007. CoreNet Global. All rights reserved.
Vision for Workplace TV
1. Engage the millions around the world who are interested in Workplace
2. Increase viewing / flow of traffic to Workplace TV
3. Ensure a steady supply and flow of relevant clips for posting.
4. Increased sponsorship
5. Maintain a robust value proposition for all those involved (viewers, sponsors, participants).
© 2007. CoreNet Global. All rights reserved.
Workplace TV Alliance Strategy
1. Build the Foundation
– Formalize the Alliance; build on what has been started in US and UK
– Outline a strategy for 2009
– Begin regular Team Calls
– Explore and identify ways to engage
– Confirm resources and support needed from CoreNet Global
– Create process maps and other tools
2. Create a Broader (Global) Reach
– Identify additional opportunities to engage at Summits
– Explore opportunities to engage with Chapters (US and Europe initially)
– Communications Team as strong link for promotion and awareness
3. Develop Strategies for Continued Growth and Engagement
– Summits
– Discovery Forums, Webinars, Chapter Events
– Strategies for increasing volume (You Tube video concept or similar)
WPC Lead
Valorie Hargett
Workplace TV lead
Andrew Mawson
© 2007. CoreNet Global. All rights reserved.
WTV Deliverables
Deliverables
Regular Feature in Quarterly Newsletter
Link on Microsite
Filming Strategy for 2009 Summits
© 2007. CoreNet Global. All rights reserved.
Resource Manager – Joel
Launch and implement resource development activity
1. Work with CNG to determine 2009 budget needed 1st Qtr
2. Develop WPC Sponsorship initiatives2nd Qtr
3. Develop quarterly tracking on revenue generated by WPC 2nd Qtr
4. Assess grant-seeking opportunities 3rd Qtr
© 2007. CoreNet Global. All rights reserved.
2009 Expected Revenue
Item Description $ Amount
General Sponsorship Global community sponsorship, event sponsorship, and activity sponsorship (cash only - does not include “in-kind”)
$50,000
Web Sponsorship cash sponsorship from web advertising $5,000
Research Student Sponsorship
cash sponsorship - for local scholarship/intern program to cover the cost of one research student attending each global summit
$5,000
Academic Research Sponsorship
Research Conference – Sponsored by leading consulting and workplace firms and led by a recognized academic leader.
$5,000
New Member Income new memberships - 50 members at $500 each $25,000
Discovery Forum Sponsorship
Discovery Forum sponsorship (existing) Existing
Webinar Income Webinar content for 4 webinars ($7500 per webinar in revenue equals about 250 locations)
$30,000
TOTAL EXPECTED 2009 REVENUES $120,000
DRAFT 3-3-09
© 2007. CoreNet Global. All rights reserved.
2009 Expense Request
Item Description Total
Marketing Paid search ads linked to the community $5,000
Research Sponsorship Research student sponsorship $10,000
Academic Conference Conference needed in support of research activities $10,000
Summit Expenses $5,000 For summit events, at each (5) summits $25,000
TOTAL 2009 EXPENSES $50,000
Suggested plan of disbursement:– 50% of the budget expense provided at first of the year $25,000– Remaining disbursement provided when $100K revenue is achieved* $25,000
TOTAL $50,000– Prioritization:
• 1st expense priority is summit support
• 2nd expense priority is marketing
• 3rd expense priority is research support
* - Requires methodology for tracking revenue streams
DRAFT 3-3-09