fate
Final Presentation
Fate logline
Mockup in supermarket
fateSaves you money by
stopping you buying food
you just throw away.
The current supermarket experience
Hopes and dreams
• We shop in hope that
we’ll eat this stuff
• We buy in to the dream of
special offers – deals are
good and save us money.
But time and again….
Reality bites
From research, this is how we shop…
1.) We rush in, no list and no plan.
Just knowing we need …. stuff.
2.) Special offer on fruits and
vegetables – yeah! We’re going to be healthy this week!
3.) Do we already have this? Let’s get
it anyway….
4.) Rinse and repeat. On and on, we buy with our
hopes and dreams. Succumbing to our
whims, and supermarkets’ selling
pressures.
Two main personas. First one:
Two main personas. Second one:
Both personas can be incorporated in to a model for why they waste
Reality bites – a vicious circle
£12.5bn wasted by UK public each year
40% of what we buy is special offers
£60 average family waste every
month by throwing food away.
Does reality have to be this relentless monster that ruins
our hopes and dreams?
What if we learn from how we waste,
to inform how we shop?
Stop buying food we just throw away.
Business objective: sell a smart food bin & app
User need: stop buying food I just throw away
£199
After a few months I’ll be
saving money…
How fate works:
1.) Scan shopping receipts
(shop data, amount, prices, quickly learnt)
2.) Track waste with smart bin
(waste cross referenced with shopping data)
3.) Feedback probable fate of food to user
(when they’re shopping, to inform them whether or not it’s worth
buying – do they need it? Will they, in all reality, use it?)
Some user flows:
1.) Scan shopping receipts
Some user flows:
2.) Track waste
Some user flows:
3.) Get feedback
After sketching and iterating…
And some wireframes…
I made a prototype…
So now we can revisit the supermarket experience,
but this time with fate.
v https://marvelapp.com/11dc15j
The scenario is it’s Sunday, you’ve just arrived at your local supermarket
to do a big shop, and you get a notification on your phone…
?!Prototype feedback
Shop mode clarification
• Can each shop be a ‘thing’?
• Better flow in to Scan mode
Clearer information layout
Expand upon user flow and ‘in-points’
Other notifications
and user flow
start points…
Making your
current shop
clearer, more of its
own ‘thing‘.
Improving flow in to Scan mode.
Improving information layout so that
feedback is clearer, more intuitive.
In summary: how fate would fit in to, for example, Google’s growing smart home tech scene.
But let’s not forget our users, and how fate can easily fit in to their lives. The vicious circle
has now become a feedback loop, that gets stronger the more they use it.
And ideas of how the fate platform could be expanded upon…
Thanks for listening
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