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Presentation Title ( Arial, Font size 28 )Date, Venue, etc..( Arial, Font size 18 )
Impact Assessment of:1. Sports Education
2. Jan Jagruti Aabhiyan
3. Project with Magic Bus
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Sports education for youth in Mahul Village
Developed personalities act as a backbone to the
progressive growth of globe thus it is essential to
empower youth at bottom of the pyramid.
In light of this Tata Power Co. Ltd has recognized
that sports is an integral part of education and Tata
Power harnesses potential talent for positively
transforming the youth of Mahul village and
nurturing them into real champions.
To harness the youth of Mahul village, Tata Power inpartnership with Abhi foundation has developed a
program to coach female youth in Hockey and male
youth in Football.
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2/5/14 - 24/5/14 5/5/14 - 31/5/14 25/5/14 - 5/6/14 6/6/14 - 17/6/14
Data collation
and
interpretation
Identifying
oppurtunites and
generating
prototypes
Working on
feasibility and
pilot testing of
prototypes
Secondary
Research and
Data collection
Phase 1 Phase 2
Timeline
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Sports education for youth in Mahul Village
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CR initiative(Sports
Education)
Fieldobservation
Identifyingstakeholders
Planninginteractionswith key
stakeholdersData
collection(Interactions
with keystakeholders)
Understandingand
interpreting
theinteractions
Developingrecommendations based ofthe findings
from
interactions
Sports education for youth in Mahul Village
Methodology
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Sports education for youth in Mahul Village
Major highlights
100% of youth are satisfied with the training and Kitsprovided.
100% youth and 100% parents agreed to development
in personalities of participants after they started the
training.
76.19% of participants so far have participated in
major tournaments. 100% participants have a clear vision of what they
want to do in future (once they grow up).
100% participants were enthusiastic about
participating in tournaments.
100% parents are willing to send their children forparticipating in tournaments.
56.66% participants are aware that Tata Power is a
part of this initiative, however very few (11%) are
aware about the precise role of Tata power in the
initiative.
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Opportunity Spaces
Initiative should be given a name, so that it has an independent identity. Proposed
name for the initiative is Swyam.
Most of the posters have a Tata power logo to it, this precisely targets the sense of
seeing, however the sense of hearing can be targeted by using Tata power, lighting
up lives as a verbiage during events.
During any event a short speech by Tata Power CR team member describing theevolution of Tata group and role of Tata Power in the initiative, will help increase
interaction with TG.
Interactions with TG can be increased by providing them with a monthly medical
facilities for BMI check ups and dietary suggestions.
After a year, a major tournament should be organized between the children under this
initiative and Magic bus initiative. This tournament should be covered by media thus
achieving a good amount of publicity for the initiative.
Conducting a monthly feed-back.
Collecting performance of every participant from Abhi foundation as stated in the
MoU.
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Sports education for youth in Mahul Village
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Jan Jagruti Aabhiyan
In a free enterprise, the community is not just
another stakeholder in the business but is in
fact, the very purpose of its existence.
In light of this Tata Power has adopted many
steps to inculcate the triple bottom lineapproach to strengthen the organization and
has designed several developmental programs
As a part of these development programs Tatapower has designed Jan Jagruti Aabhiyan to
sensitize population living under the
transmission lines for their safety from
getting electrocuted.
Community
Triplebottom line
approach
Jan JagrutiAabhiyan
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2/5/14 - 24/5/14 5/5/14 - 31/5/14 25/5/14 - 5/6/14 6/6/14 - 17/6/14
Data collation
and
interpretation
Identifying
oppurtunites and
generating
prototypes
Working on
feasibility and
pilot testing of
prototypes
Secondary
Research and
Data collection
Phase 1 Phase 2
Timeline
Jan Jagruti Aabhiyan
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Jan Jagruti Aabhiyan
Methodology
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Jan Jagruti Aabhiyan
Highlights
100% participants were aware that the aabhiyan
was organized by Tata Power.
100% participants clearly understood the purpose
of Jan Jagruti Aabhiyan.
100% participants accepted that they have learnt
the precautions to be taken if living near the HTlines.
73.33% participants feel that accidents occur
because people are not careful or not aware about
the hazards of being near these high tension cables.
90% participants feel that the impact of the play
only remains for some days.
There were clothes hanged for drying on 84% of
sites visited.
Kids in the community took the street play as a
medium of entertainment.
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Opportunity Spaces
To deal with loosing impact of the play after some days,
intervention can be made where in CSR activity of a
radio station can be merged with Jan Jagruti Aabhiyan
in a way that audio of Jan Jagruti Aabhiyan can be
broadcasted; this will target a larger audience. [Shiksha,
P&G]
Handouts of Jan Jagruti Aabhiyan have a good response,
however 15-20 minutes after the play most of the
handouts end up on the streets, thus these handouts can
be made more interactive by having a calendar on other
side with Tata power logo.
Identifying community leaders from within the
community, training them for sensitizing others. Shooting a HD video of the play and broadcasting
(making it viral) it on all social networking websites
with the help of our marketing team.
MMV can carry a Jan Jagruti Aabhiyan standee at the
locations which are common to both.
Jan Jagruti Aabhiyan
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Magic Bus
Tata Power believes in responsibility lighting up
lives for existing generations so that it is warmlywelcomed to service the future generations.
In light of this Tata Power Co. Ltd has recognized
that holistic thinking is an integral part of education
and Tata Power harnesses potential talent for
positively transforming the under privilegedchildren living in the vicinity of its business areas.
To make a positive impact in the communities near
its business locations. Tata Power and Magic Bus
have collaborated to implement this program in the
following communities.
1. Ambujwadi (650 Children)
2. Anna Bhau Sathe Nagar (650 Children)
3. Malpa Dongri (200 Children)
Responsibilitylighting up
lives
HolisticpersonalityDevelopm
ent
Positivetalent
HolisticThinking
Positivetransform
ation
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Magic Bus
Methodology
CR initiative(Magic Bus)
Field observation
Identifying stakeholders
Planning interactions withkey stakeholders
Data collection(Interactions with key
stakeholders)
Understanding and interpretingthe interactions
Developing prototypes based
on findings
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Magic Bus
Highlights
93% children aware that Tata Power is a part initiative.
100% parents of childrens allow them to participate in
the activity.
100% children are satisfied with the activity being
conducted on field.
100% children agreed to learning of certain skills,communication skill being the most prominent one.
26.66% children feel that they should be provided with
more balls to play with.
100% YMs and TMOs were aware about the visions
and missions of Magic bus, however 0% participants
were aware about the visions missions of their funding
partners.
25% YMs and TMOs felt that the training session can
be more effective by enhancing time management
skills.
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Magic Bus
Opportunity Spaces
The initiative should be given a name so that the initiative has an identity. The
proposed name for the initiative is Savera.
All the TMOs, YMs and CYLs working as on Tata Power project, should be
aware about the mission, vision and core values of Tata Power.
There should be Tata Power emblem on the kits provided. YMs and CYLs should use Tata Power, Lighting up lives as a concierge.
Participants in the initiative should be provided with a monthly medical
services of BMI checkups and dietary suggestions (Clubbing of MMV with the
initiative).
After a year, a major tournament should be organized between the children
under this initiative and Magic bus initiative. This tournament should be
covered by media thus achieving a good amount of publicity for the initiative
During any event a short speech by Tata Power CR team member describing the
evolution of Tata group and role of Tata Power in the initiative.
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Thank you
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