Assignment Brief

Course Title/Level:

BTEC National in Media (Creative Media Production)

Unit No: 4 Unit Title:

Creative Media Production Management Project

Unit No: 16 Unit Title: Film and Video Editing Techniques

Assignment Title:

Film Trailer

IV of assignment brief by SSM Date:

Student Name: Assignment Tutor:

Date Issued: Deadline Date:

Assessment Decision

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For each assignment you must: 1. Check you have completed as much of the assignment as you are

able, taking note of the grading checklist with reference to the evidence required.

2. Complete any additional requested documentation.3. Ensure your name is on your work.

Grading ChecklistAll pass criteria must be met to be awarded a Pass gradeAll pass and all merit criteria must be met to be awarded a Merit gradeAll pass, all merit and all distinction criteria must be met to be awarded a Distinction grade

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Assignment Scenario

You are working for a small but ambitious production company that has been contracted to supply a series of cult film trailers (of which each group or individual have to produce one) similar in style to the retro ‘Grindhouse’ trailers. You can select any genre but must be mindful of adapting this ‘cult cinema’ style.

Suggested genres that would ‘fit in’ with the stylistic aesthetic as mentioned above would be: horror, action, sci-fi, and comedy.

In order to gain feedback on the success of your trailer you will also need to pitch the trailer to an audience discussing technical qualities, including target audience, editing techniques and strengths & weaknesses.

Documentation needed for this assignment includes:

* Project Development Diary (for the duration of the project)

* 3 Completed Workbooks (Representation, Anchorage, Film & Video Editing)

* BBFC Workbook (to be completed using your own research)

* Montage & Continuity Editing Essay (750 words)

*Primary Research (including mind-mapping & questionnaire / results)

*Market Research

* Relevant OFCOM Regulations (fully annotated)

* Project Proposal

*PowerPoint Pitch

* Pre-Production Materials

* Post Production Materials

*Finished Film Trailer

* Written Evaluation or Production Commentary Voice-over

(This list is just a very basic overview of what needs to be submitted. See Film Trailer Project Task Submission List on Moodle for a more detailed breakdown of what is

required during submission. This list will also include which elements should be completed individually and / or as part of a group.)

Unit Content Covered: 4.1(PMD), 4.2(PMD), 4.3(PMD)16.1(PMD), 16.2 (PMD), 16.3(PMD)

Scenario: You are working for a small but ambitious production company that has been contracted to supply a series of cult film trailers (of which each group or individual have to produce one) similar in style to the retro ‘Grindhouse’ trailers. You can select any genre but must be mindful of adapting this ‘cult cinema’ style.

Suggested genres that would ‘fit in’ with the stylistic aesthetic as mentioned above would be: horror, action, sci-fi, and comedy.

In order to gain feedback on the success of your trailer you will also need to pitch the trailer to an audience discussing technical qualities, including target audience, editing techniques and strengths & weaknesses.

TaskNo. Task Description Unit

NumberCriteria Covered

Date Achieved

1

Task Scenario:As a media producer you will need to record your progress your productivity at the end of each of your sessions, in the form of a Project Development Diary. This will showcase your thoughts and progress throughout this assignment.

Evidence:Your Project Development Diary should reflect what you have accomplished in each of your work sessions, as well as your own thoughts and comments regarding your progress. Entries do not have to be long but must be reflective. You will need to conduct a Development Project Diary for most of your projects. The diary should reflect proposed schedules, logistics and evidence of individual (and group related) project progress. See Development Project Diary help sheet for further details.

Assessment: To achieve a Pass grade your Project Development Diary must show evidence of the application of pre-production planning. To achieve a Merit grade your Project Development Diary must show evidence of the competent application of pre-production planning. To achieve a Distinction grade your Project Development Diary must show evidence of the near professional application of pre-production planning.

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2Task Scenario:You are to complete 3 designated workbooks to improve your understanding of Representation, Anchorage and Film & Video Editing. It is through this understanding that you will better appreciate the film and video editing techniques with reference to their purpose / function.

Evidence:Your Workbooks should consist of a series of questions and activities that you are required to fully

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complete to show understanding of Representation, Anchorage and Film & Video Editing. These workbooks will address how representation within film (using editing) engages the viewer; how anchorage (ie:- text, music, etc. engages the viewer through film editing techniques; how understanding the principles of film editing technology can enhance audience interpretation / understanding.

Assessment: To achieve a Pass grade Workbooks show evidence of appropriate use of subject terminology. To achieve a Merit grade Workbooks show evidence of appropriate use of subject terminology using detailed illustrative examples.

3

Task Scenario:You are to complete a designated BBFC workbook to improve your understanding of the BBFC and the constraints that a film maker experiences. It is through this understanding that you will better appreciate the origination and development for a media product.

Evidence:Your BBFC Workbook should consist of a series of questions and activities that you are required to fully complete to show understanding of the purpose and function of the BBFC. This should be completed using your own research skills. These workbooks will address how to originate, develop and research an idea for a media product.

Assessment: To achieve a Pass grade Workbooks show evidence of appropriate use of subject terminology. To achieve a Merit grade Workbooks show evidence of appropriate use of subject terminology using detailed illustrative examples.

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4Task Scenario:Your next task is to write a 750 word Editing Essay about the purpose of montage and continuity editing used to engage audience response and create meaning. You will need to select 2 examples to illustrate the 2 different techniques of montage and continuity editing.

Evidence:Your 750 word Editing Essay should reflect your understanding of the principles of editing. Your Editing Essay should discuss how storytelling and the development of drama is achieved through different editing techniques. See Editing Essay Help sheet for further details.

Assessment: To achieve a Pass grade your essay should show evidence of appropriate use of subject terminology. To achieve a Merit grade your essay should show evidence of appropriate use of subject terminology

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using detailed illustrative examples. To achieve a Distinction grade your essay should show evidence of appropriate use of subject terminology using elucidated examples.

5

Task Scenario:As an editor you will need to undertake original Primary Research in the development of your retro film trailer. You must gauge your peer’s opinions and the opinions of others through surveys and questionnaires. You must also develop initial mind-maps and brainstorms to plan early concepts (even if some ideas do not come to fruition).

Evidence:Your Primary Research should be collated and presented through qualitative and quantative methods using graphical and psychoanalytical methods. This will show evidence that you are able to research an idea for purpose. See Primary Research help sheet for further details.

Assessment: To achieve a Pass grade your Primary Research should reflect appropriate use of subject terminology and conventions. To achieve a Merit grade your Primary Research should reflect appropriate use of subject terminology and conventions, using illustrative examples and imagination. To achieve a Merit grade your Primary Research should reflect appropriate use of subject terminology and conventions, using elucidated examples and near professional standards.

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6

Task Scenario:As an editor you will need to undertake Market Research in order to fully understand (and tailor your film trailer to) your potential target audience.

Evidence:Your Market Research should consist of a series of questionnaires and surveys designed to identify potential viewers of your film trailer. These facts can help mould your trailer to be more successful. This will show evidence of your development and research skills when creating a film trailer with a specific target audience in mind. See Market Research help sheet for further details.

Assessment: To achieve a Pass grade your Market Research should reflect appropriate use of subject terminology and conventions. To achieve a Merit grade your Market Research should reflect appropriate use of subject terminology and conventions, using illustrative examples and imagination. To achieve a Merit grade your Market Research should reflect appropriate use of subject terminology and conventions, using elucidated examples and near professional standards.

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Task Scenario:As an editor / film maker there are certain legal and ethical restraints which you must following order to broadcast your product to the general public. You will need to submit relevant OFCOM regulations that relate to the content of your film trailer. These need to be annotated with reasons for their relevance to your project.

Evidence:Your OFCOM Regulations should consist of a series of rules of practice as selected from the master OFCOM document rules of practice. Your OFCOM selection will provide evidence of your ability to develop and research a media product for mass consumption. See OFCOM codes of practice for more details.

Assessment: To achieve a Pass grade your OFCOM Regulations should reflect an understanding of the relevant codes of practice. To achieve a Merit grade your OFCOM Regulations should reflect an understanding of the relevant codes of practice, using well referenced annotations. To achieve a Distinction grade your OFCOM Regulations should reflect an understanding of the relevant codes of practice, using well thorough and detailed annotations.

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8

Task Scenario:Complete your Project Proposal which should outline the technical qualities, purpose and target audience of your film trailer.

Evidence:Your Project Proposal should include a target audience profile, the technical style, appropriateness of the editing techniques to the genre, and overall purpose of your finished film trailer. See Project Proposal help sheet for further details.

Assessment: To achieve a Pass grade your Project Proposal must show evidence that your concept is working within appropriate conventions. To achieve a Merit grade your Project Proposal must show evidence that your concept is working within appropriate conventions, showing some imagination. To achieve a Distinction grade your Project Proposal must show evidence that your concept is working within appropriate conventions, working towards professional expectations.

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9Task Scenario:Complete your PowerPoint Pitch in order to sell your vision.

Evidence:Your PowerPoint Pitch should contain pictures, text and aspects of market research, genre, style, actors /

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characters, setting, etc.. This will provide evidence of your ability to pitch a proposal for a media product. Each PowerPoint will be presented to the rest of the class. See PowerPoint Pitch help sheet for further details.

Assessment: To achieve a Pass grade your PowerPoint Script Pitch must pitch a prepared proposal. To achieve a Merit grade your PowerPoint Script Pitch must pitch a prepared proposal effectively. To achieve a Distinction grade your PowerPoint Script Pitch must pitch a prepared proposal, to a near professional standard.

10

Task Scenario:Complete your Pre-Production Materials necessary for the completion of a specific media production.

Evidence:Your Pre-Production Materials should include a variety of necessary documentation including: Treatment, script, shooting script, shooting schedule, storyboards, location survey, budget plan, etc. See Pre-production material templates for further details. You will also need to detail minutes of meetings if you are working a team.

Assessment: To achieve a Pass grade your Pre-Production Materials should be produced within appropriate conventions, with some assistance. To achieve a Merit grade your Pre-Production Materials should be produced showing some imagination, with only occasional assistance. To achieve a Distinction grade your Pre-Production Materials should be produced showing creativity and flair, working to professional expectations.

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11

Task Scenario:Complete your Post-Production Materials necessary for the completion of a specific media production.

Evidence:Your Post-Production Materials should include a variety of necessary documentation including: Edit Decision List, Tape Log. See Post-production material templates for further details.

Assessment: To achieve a Pass grade your Post-Production Materials should be produced within appropriate conventions. To achieve a Merit grade your Post-Production Materials should be produced showing some imagination. To achieve a Distinction grade your Post-Production Materials should be produced showing creativity and flair.

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12Task Scenario:Film and edit your Film Trailer using the Sony Vegas

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editing software on the computers.

Evidence:Your Film Trailer should display both montage and continuity editing throughout, reflecting your understanding of these technical styles as applied through a movie trailer. You must also be mindful of editing using anchorage (text, music, etc.) and how editing can influence representation (i.e.:- stereotypes).

Assessment: To achieve a Pass grade your Film Trailer should be produced within appropriate conventions. To achieve a Merit grade your Film Trailer should be produced showing some imagination. To achieve a Distinction grade your Film Trailer should be produced showing creativity and flair.

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on Moodle

13

Task Scenario:When you have completed your production, now is the time to be reflective of the technical and aesthetic decisions you have made in the production of your Film Trailer. You can decide to either write a 500 word written evaluation or a reflective technical commentary recorded as an audio voice over companion piece to your film.

Evidence:Your written evaluation or your reflective audio commentary should reflect the technical competency that you (and your group) feel you have applied to your project. See Evaluation / Commentary Help sheet for further details.

Assessment: To achieve a Pass grade your Evaluation / Commentary should be produced within appropriate conventions. To achieve a Merit grade your Evaluation / Commentary should be produced showing some imagination. To achieve a Distinction grade your Evaluation / Commentary should be produced showing creativity and flair.

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Grading SheetBTEC First National in Media (Creative Media Production)Unit: 4 Title: Creative Media Production Management Project

PLTS

To achieve a pass grade the evidence must show that the

learner is able to: PLTS

To achieve a merit grade the evidence must show that, in addition to the pass criteria,

the learner is able to: PLTS

To achieve a distinction grade the evidence must show that,

in addition to the pass and merit criteria, the learner is

able to:

P1Originate, develop and research an idea for a media product working

within appropriate conventions and with some assistance.

M1Originate, develop and research an idea for a media product showing some imagination and with only

occasional assistance.

D1

Originate, develop and research an idea for a media product showing creativity and flair and working independently to professional

expectations.

P2Pitch a proposal for a media product with some appropriate use of subject

terminology and with some assistance.

M2Pitch a proposal for a media product competently with generally correct use of subject terminology and with

only occasional assistance.

D2

Pitch a proposal for a media product to a near professional standard

consistently using subject terminology correctly and working

independently to professional expectations.

P3Manage a production process to create a media product working

within appropriate conventions and with some assistance.

M3

Manage a production process competently to create a media

product to a good technical standard, showing some imagination and with only occasional assistance.

D3

Manage a production process to near-professional standards to create a media product, showing creativity and flair and working independently

to professional expectations.

The above criteria are covered in this assignment

Grading SheetBTEC First National in Media (Creative Media Production)Unit: 16 Title: Film and Video Editing Techniques

PLTS

To achieve a pass grade the evidence must show that the

learner is able to: PLTS

To achieve a merit grade the evidence must show that, in addition to the pass criteria,

the learner is able to: PLTS

To achieve a distinction grade the evidence must show that,

in addition to the pass and merit criteria, the learner is

able to:

P1Describe the development and principles of editing with some

appropriate use of subject terminology.

M1

Explain the development and principles of editing with reference

to detailed illustrative examples and with generally correct use of subject

terminology.

D1

Critically assess the development and principles of editing with supporting arguments and elucidated examples, and consistently using subject

terminology correctly.

P2 Apply editing preparation techniques with some assistance. M2

Apply editing preparation techniques competently with only occasional

assistance.D2

Apply editing preparation techniques to a technical quality that reflects

near professional standards, working independently to professional

expectations.

P3 Apply editing techniques working within appropriate conventions and

with some assistance.M3

Apply editing techniques to a good technical standard showing some

imagination and with only occasional assistance.

D3

Apply editing techniques to a technical quality that reflects near-

professional standards, showing creativity and flair and working independently to professional

expectations.

The above criteria are covered in this assignment

Authentication StatementThis form must be signed by both the candidate and the centre-assessor, and attached to the candidate’s coursework submission. Any candidate unable to provide a signed authentication statement may receive zero credit for the unit.

Notice to Candidates The work you submit for assessment must be your own. You may be disqualified from this assignment if you copy from someone else, copy from downloaded or published materials, allow another candidate to copy from you, or if you cheat in any other way. Any information used must be correctly referenced to its original source.

Declaration of Authentication I have read and understood the Notice to Candidates above. I have produced the attached work without assistance, other than that which my teacher has explained is acceptable within the specification.

DateStudent’s signature