Film Entertainment Market - India
January 2010
2FILM ENTERTAINMENT MARKET - INDIA
SAMPLE
Executive Summary
Market
Drivers &
Challenges
Trends
Competition
�The Indian Film Entertainment market is estimated to be INR x bn in 20--
�The market is expected to grow at an annual rate of a% reaching INR y bn by 20--
�Major global production houses are entering the growing Indian market seeing great potential
�Domestic box office sales is leading segment in terms of revenues
�Hindi films dominate the market followed by South Indian films
Drivers:
– Growth in multiplexes
– Government initiatives
– Entry of global players in India
– Growing home video segment
Challenges:
– Piracy in film industry
– Low success rate
�Foreign films gaining ground in India
�Emerging distribution models in digital cinema
�New financing models for films
�Growing 3D and 6D screen formats
� Increasing number of animation films
Company 6Company 5Company 4
Company 3Company 2Company 1
Major Players
3FILM ENTERTAINMENT MARKET - INDIA
•Market Overview
•Drivers & Challenges
•Trends
•Competition
•Key Developments
4FILM ENTERTAINMENT MARKET - INDIA
SAMPLE
India film industry is one of the largest in the world and has
immense potential for growth
•Indian film industry produces the largest
number of films annually in the world
�About xx films were released in 20--
•Films is one of the major form of
entertainment for the people in India
�About yy bn movie tickets are sold in an year
•Films are made in various languages in India
catering to the diverse population in the
country
•The film industry is dominated by Hindi,
however many other states have their own
regional production houses
•The three major activities in this industry are
Production, Distribution and Exhibition
•The industry is highly fragmented with many
individual producers, distributors and single
screen theatres dominating the value chain
Market Overview Market Size & Growth
Source:
x
2008
y
2013e
a%
0
x
x
x
x
INR bn
a
India
b
USA
c
Japan
d
France
e
Germany
0
x
x
x
No. of films
Country-wise Domestic Releases (2008)
5FILM ENTERTAINMENT MARKET - INDIA
SAMPLE
Segment 1 is the major revenue contributing segment and
Segment 3 is fast growing
Source:
Segments Share (2008)
Segments Growth Rates
a%Segment 3
b% Segment 2
c%Segment 1
d%Segment 4
CAGR (20-- to --)
•The industry is primarily divided in to 4
segments in terms of revenue streams
•Domestic box office revenues is the major
segment contributing about aa% or INR XX bn
in 2008
•Overseas box office is growing predominantly
with many production houses trying to market
their films across the globe
•Home video segment has new revenue models
apart from traditional DVDs like pay-per-view
or movie-on-demand in DTH
�The segment is growing at a rapid pace at bb% per
annum
•Ancillary revenues include cable and satellite
rights, music and video rights
�About p-q% of ancillary revenues are from
satellite rights alone
Segments Overview
Segment 3Segment 4
D%
Segment 2
C%
A%
Segment 1
B%
6FILM ENTERTAINMENT MARKET - INDIA
SAMPLE
Hindi films dominate the film entertainment market
followed by the south Indian films
Source:
Market Share of Regional Films (Volumes)
Distribution of Theatres in India
• Hindi films dominates the market followed by South
Indian - Telugu, Tamil, Malayalam and Kannada -
films
• The distribution of screens in India is skewed with
the South accounting for nearly aa% of total screens
• Other notable regional film industries include
Bhojpuri and Marathi
• About bb% of the revenues from South India is from
Telugu and Tamil films
Geographic Overview
B1
Others
B2Region 1
B3
Region 2
B4Region 3
B5Region 4
B6
Region 5 B7
Region 6
A1
Language 1
A2Language 2
A3
Language 3
A4
Language 4
A5Language 5
A6Language 6
A7
Language 7 A8
Others
Market Share: South Film Industry (Value)
C1 S1
45%C2
S2
C3
S3
C4
S4
7FILM ENTERTAINMENT MARKET - INDIA
Drivers & Challenges - Summary
Growing home video segment
Entry of global players in India
Drivers
Growth in multiplexes
Government Initiatives
Piracy in film industry
Challenges
Low success rate
8FILM ENTERTAINMENT MARKET - INDIA
Trends - Summary
`
Foreign films gaining ground in India
Increasing number of animation films
New financing models for films
Emerging models in film distribution
Trends
Growing 3D and 6D screen formats
9FILM ENTERTAINMENT MARKET - INDIA
SAMPLE
Profiles of Major Players (4/4)
• Company 6 was formed in 19-- as film production company by xxxx
• Currently, it is a full-fledged production house with studio operation in India and worldwide
distribution of films, DVD and music
• It is a fully integrated film studio, the biggest in India for indoor shootings
• It tied up with yyyy to produce animation films in Indian language
Financials
• It reported a turnover of INR S bn and a net income of INR T mn
Company 6
• It is a wholly owned subsidiary of xxxx India
• It. is also the holding company of xxxx
• Main business activities include Hindi films, Indian regional language films, Hollywood films,
Animation (both international and Indian) films and distribution of these or other third party
films across the globe
• First Indian company to have set-up a western style studio production system and India-wide
distribution network in 20--
• It has long-term deals with yyyyy and yyyyy and supports zzzzz
Financials
• It reported a turnover of INR S bn in the year 20--
Company 5
Business DescriptionCompany
Source: Note: This list is not exhaustive
10FILM ENTERTAINMENT MARKET - INDIA
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