Copyright of Imperial College Business School
Idea Generation
Innovation, Entrepreneurship & DesignWorkshop Series - Stage I
Copyright of Imperial College Business School
Analy
tica
l, L
ogic
al
Fact
ual, C
riti
cal
A
Imagin
ati
ve,
Conte
xtu
al
Imagin
ati
ve,
Conte
xtu
al
Vis
ual, H
olis
tic
Vis
ual, H
olis
tic
DD
B Pla
nned,
Contr
olle
d
Adm
inis
trati
ve,
Deta
iled
CV
alu
e-b
ase
d,
Intu
itiv
e
Inte
rpers
onal,
Em
oti
onal
EXPLORE
RDETECTIV
EARTIST
JUDGEId
ea
Evalu
ati
on
Pro
ble
m D
efi
nit
ion
Idea
Genera
tion
Idea S
ynth
esi
s
PRODUCER
Solu
tion Im
ple
menta
tion
ENGIN
EE
R
What? – Why? – How? – Example – Conclusion
Copyright of Imperial College Business School
Analytical, Logical
Factual, Critical
A
Imaginative, ContextualImaginative, Contextual
Visual, HolisticVisual, Holistic
DD
BPlanned, Controlled
Administrative, Detailed
CValue-based, Intuitive
Interpersonal, Emotional
EXPLORER
DETECTIVE
ARTISTJUDGE
Idea
Evaluation Problem Definition
Idea
Generation
Idea Synthesis
PRODUCER
Solution Implementation
ENGINEER
Copyright of Imperial College Business School
Analy
tical, Lo
gica
l
Factu
al, C
ritical
A
Imagin
ativ
e, C
onte
xtu
al
Imagin
ativ
e, C
onte
xtu
al
Visu
al, H
olistic
Visu
al, H
olistic
DD
BPla
nned, C
ontro
lled
Adm
inistra
tive,
Deta
iled
CV
alu
e-b
ase
d, In
tuitiv
e
Inte
rperso
nal,
Em
otio
nal
EXPLORE
RDETECTIV
EARTIST
JUDGE Id
ea
Evalu
atio
nPro
ble
m D
efi
nitio
n
Idea
Genera
tion
Idea S
ynth
esis
PRODUCER
Solu
tion Im
ple
menta
tion
ENGIN
EE
R
Copyright of Imperial College Business School
Analytical, Logical
Factual, Critical
A
Imaginative, Contextual Imaginative, Contextual
Visual, Holistic Visual, Holistic
DD
BPlanned, Controlled
Administrative, Detailed
CValue-based, Intuitive
Interpersonal, Emotional
EXPLORER
DETECTIVE
ARTIST JUDGE
Idea
EvaluationProblem Definition
Idea
Generation
Idea Synthesis
PRODUCER
Solution Implementation
ENGINEER
Copyright of Imperial College Business School
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