Chief Data Officer Forum
Financial Services
Farouk Ferchichi Chief Data Officer
Toyota Financial Services
• Consumer Loan & Lease
• Dealer Financing
• Insurance Products
• 300+ Employees Nationwide
• $100+ Billion Managed Assets
• 5+ Million Active Customers
As an indirect lender we seek to provide exceptional
customer service and competitive financing to our vehicle
dealers and to their customers
The right conversation
Cx Sales
CDO’s have an opportunity
to lead in a new way …
… by enabling a new
conversation @ the boardroom…
… from an “or” to an “and”
customer strategy …
… so how can the CDO lead
differently … ? … one way is …
Elements of Success
Identify & act on the key elements of success
Purpose & Mindset
Identify & shift the purpose & mindset from
customer activity to value-centric
How To… Customer Value?
Value Chain 1
Data Foundation 2
KPI’s & KRI’s 3
Right Questions 4
Team
Data and analytics can permeate the entire
enterprise
Specialized Resources
Data Science
Data Engineering
Data Controllership
Infrastructure
Flexible, Standard & Comprehensive
Platform & Governance
Change
Change Management is No Longer
“only” an HR issue…
In Closing…
Thank You!
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