F A L L R I S K S C R E E N I N G A N D C O N D I T I O N I N G P R O G R A M
MARKETING SUPPORT
Value beyond the product.
Biodex provides customizable educational and
promotional materials that help attract residents and increase referrals.
“The Clinical Advantage”™
Focus on Balance & Mobility Patient Rehabilitation
Consider:• 73% of stroke patients inone study fell in the six monthsafter discharge from hospital.1• 45% of stroke patientsdischarged to conventionalrehab had falls in thesubsequent six months.2• Failure to normalize post- stroke balance and gaitleads to disuse osteoporosis inthe hemiparetic limb,increasing risk of hip fracturewhen the patient falls.3• Hip fracture among strokepatients was the most frequentfracture...incidence was 2-4times higher in stroke patientsthan age-matched non-strokeindividuals who fell.4
1 BMJ (1995 Jul 8) 311(6997):83-6 2 Arch Phys Med Rehabil (2006 Dec) 87(12):1583-9 3 Neurology (2005 Mar 8) 64(5):811-6 4 Osteoporos Int (1998) 8(1):92-5
ATTENTION DISCHARGE PLANNERSAre you planning discharge to rehab for a Stroke patient?
BIODEX
Choose: A facility equipped with the latest balanceassessment and rehabilitation equipment... ...the Biodex Balance System SD.
Place Facility name and contact Information here
DISCHARGE PLANNERNEWS
URGENT NOTICE:
FN: 08-044 2/08
“The Clinical Advantage”™
ARE YOU OR SOMEONEYOU CAREABOUT ATRISK OF ADEBILITATINGFALL?Leading risk factors include:
Recent changes in physical and mental well being
Recent changes in prescription drugs
Blood pressure problems
Lower body strength deficiencies
Balance problems
Walking speed and step length deficiencies
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BEFORE THE FALL
THIS QUICK ANDEASY TEST COULDSAVE YOUR LIFE For older adults, falls are one of thegreatest causes of serious healthproblems. Studies show thatapproximately 5% of falls by olderadults result in a fracture… 25% ofpatients over the age of 65 with hipfractures die within six months… 25%lose significant function, and 50%experience a decrease in mobility.
If you or someone you care about has one or more of these risk factors ask your doctor, physical therapist orexercise advisor about theFALL RISK SCREENING AND CONDITIONING PROGRAM today or call Biodex at 1-800-224-6339(Int'l 631-924-9000) for a clinic near you.
Focus on Balance & Mobility Patient Rehabilitation
Consider:• >433,000 patients 65 orolder are admitted
to U.S. hospitalsfollowing a fall.1
• Patients with hip fracturehave markedly reducedquadriceps strength andincreased body sway - both potentially modifiable.2
• Six months after 6 weeks of balance /exercisetraining among chronicfallers, 87% reported no fallsvs. 55% for seminar-trainedcontrols.3
ATTENTION DISCHARGE PLANNERSAre you planning discharge to rehabfor the Hip Fracture/ Fall Patient?
BIODEX
Choose: A facility equipped with the latest balanceassessment and rehabilitation equipment... the Biodex Balance System SD.
Place Facility name and contact Information here
1 CDC 2008 2 Gerontology (1998) 44(6):340-4 3 Am J Phys Med Rehabil (2005 Apr) 84(4):238-50
DISCHARGE PLANNERNEWS
1-800-224-6339Int’l 631-924-9000
www.biodex.comBIODEX
Marketing SupportBiodex is committed to helping you improveresident care and build referrals to your facility.For this reason we provide you with more thanadvanced technology and quality equipment, weprovide you with the lead generation materials tohelp you succeed.
Physician Education MaterialsBiodex has created a series of marketing tools you can use to helppromote the benefits and uniqueness of your facility as well as theBiodex Fall Risk Screening and Conditioning Program.
• Physician Education Flyer - This single 8.5" x 11" four-color flyercan be used as part of a mail campaign, as well as a “leave behind” at aphysician’s office.
The flyer can be customized to include your facility name and contact information.
• Sample Physician Referral Letter - This letter will help you craftyour personalized letter to referring physicians. We have provided a“sample letter” with some points you may want to include in yourcorrespondence. The simple goal is to introduce the Biodex BalanceSystem and it’s value to physicians and offer the services of your facilityto their patients.
The sample letter is in Word.doc format allowing it to be easily edited to reflect your message.
• Fall Risk Screening Protocol - This protocol is written todemonstrate the “process” the patient will follow. We provide you witha concise Fall Risk Screening Protocol, which the physician can reviewto become more familiar with your program.
Discharge Planners Education MaterialsDischarge Planners are a major source of referrals and we want you tocapture their attention as well as educate them to the benefits of yournew expanded capabilities.
• Sample Discharge Planner Letter - This letter isdesigned to serve as a “first step” in a communicationeffort, combined with personal contacts you may make, and a series of targeted mailers.
• Discharge Planner News - To complement your efforts with Discharge Plannerswe have produced pathology-based mailers, designed to both informand educate the hospital discharge planner on the benefits your facilityprovides with regard to specific patient populations includingSTROKE, PARKINSON’S, HIP and KNEE ARTHROPLASTY.
Each mailer consists of four pages outlining what a discharge plannershould consider before releasing a patient to a facility for rehab andwhat your facility can now offer with Biodex technology. Each caneither be printed as an 8.5" x 11" (folded to 5.5" x 8.5") mailer or sentas a PDF file to facilitate electronic communication with the dischargeplanner or other referral source.
Each mailer can be customized, by your local printer, with your facility name and contact information.
Patient Recruitment MaterialsBiodex has created sample marketing materials to assist you in yourmarketing efforts and to help you build a stronger patient/resident basewhile improving the overall reputation of the facility.
• Patient Education Brochure - This four-color, tri-fold brochure clearlyexplains the Biodex Fall Risk Screening andConditioning Program to the patient and theirfamily. These brochures can be supplied toreferring physicians to dispense to patients,used at Health Fairs and in CommunityOutreach Programs. It is also hoped that thisprogram will drive referrals by patientsrequesting the unique services offered by your facility.
Each mailer can be customized, by your local printer,with your facility name and contact information.
• Determine if you are at risk to fall • Identify the factors that put you at risk
• Modify the risk factors• Improve mobility
• Maintain independence
“The Clinical Advantage”™
SSAAMMPPLLEE LLEETTTTEERR TTOO
RREEFFEERRRRIINNGG PPHHYYSSIICCIIAANNSS
FACILITY LETTERHEAD
Your Local Referring Physician
Address
Re: FREE Advanced Fall Risk Screening for your Patients
Dear (Physician’s Name):
At <Your Facility Name Here> we understand that as a physician you are truly concerned with
the successful rehabilitation and quality of life of your patients. We would like to take a moment
to introduce the Biodex Fall Risk Screening and Conditioning Program. This program and
associated technology can not only help reduce your patient’s risk of falling, but also can help
rehabilitate total hip, knee replacement as well as a wide array of orthopedic and neurological
conditions and generally improve overall mobility.
Providing your patients with the best and most effective care possible requires a combination of
factors on our part including an on-going investment in proven technology, a staff of trained
professionals, and seamless cooperation between you, the physician and our team of experienced
clinicians. We know you understand the risks associated with discharging debilitated patients to a
rehabilitation facility. You are also aware of the risk of injury associated with falls within such
facilities and beyond. This is why we have recently expanded our clinical capabilities with the
acquisition of the Biodex Balance System SD.
This new technology allows <Your Facility Name Here> to introduce the next level in Fall Risk
Screening and Balance Training and confidently address the special needs of a wide-range of
post-surgical and neurologically impaired patients. Implementation of this new program has
helped improve general mobility and quality of life of our residents.
Our comprehensive Fall Risk Screening and Conditioning Program includes documentation and
printed reports detailing the patient’s progress. These detailed reports are an excellent way to
track patient outcomes and communicate improvements with family members.
Please feel free to contact me for more information about our expanded balance/mobility
programs or any of our other services. I would be happy to arrange a tour of our facility and/or a
demonstration of the Biodex Balance System SD.
Sincerely,
Your Name and credentials
Address and contact information
09-139 05/09
SSESSMENT
mal balance isrolled by a complexbination of visual,cular andrologic systems.ing andropriate exercise improve anvidual’s ability toain uprighter challengingditions.
ngth is a criticalor for a rapidonse to a balanceurbance. Testing identifykness and, ifessary, exercise significantlyrove lower bodyngth.
er adults typically display a slowerking speed. Steps are also shorter and in length. These are all factors related
lls. Independence is directly related toking speed. Testing and, if necessary,cise help you learn how to walk morey and confidently.
CONDITIONING
Chair Stand Test�
Six-minute Walk Test�
BIODEX
Balance Index
Compare your score to the age group of healthy active people.
B I O D E X F A L L P R O G R A M S
FN: 06-186 4/06
201816141210 8 6 460-64 65-69 70-74 75-79 80-84 85-89 90-94
Numbe
r of S
tands
nsistent with the American Geriatric Society clinical practice guidelines for prevention of falls in older adults.
FALL RISK SCREENING AND BALANCE TRAINING PROGRAM understand that as a physician you are truly concerned with the successful rehabilitation and quality of life of your patients. The followingrmation is an overview of the Biodex Fall Risk Screening and Conditioning Program. This program and associated technology can not only reduce your patient’s risk of falling, but can help rehabilitate total hip, knee replacement as well as a wide array of orthopedic andological conditions and generally improve overall mobility.
Static and Dynamic balance/ stability training.
Utilizing theinteractive trainingmodes of theBalance System SDpatients can beginto regain lower bodystrength andimprove balanceand mobility.
OBJECTIVE DOCUMENTATIONThe Biodex Balance System SD provides objective documentationand tracks patients throughout their assessment and trainingphases. Providing you with written progress reports. The objectivedocumentation and writer reports provided through this programare an excellent way to track patient outcomes and communicatetheir improvements with their physicians and family members.
VV
V
NORMATIVE DATA
VV
V
60-64 65-69 70-74 75-79 80-84 85-89 90-94
Yards
800
700
600
500
400
300
200
Exercise using“senior-safe”exercise equipmentcan help strengthenand build endurance ofmuscles specificallyassociated with gaitand mobility.
Consistent w
ith the
American Geriatric Society
clinical prac
tice guideline
s for
prevention o
f falls in old
er adults.
“The Clinical Advantage”™
DETERMINE WHO IS AT RISK OF FALLING
BIODEX
Focus on Balance & Mobility Patient Rehabilitation
Consider:• Most patients
undergoing total kneearthroplasty (TKA)
have a history of falling.*
• 45% of those with a pre-TKA fall history will fall
after TKA.*
• Successful rehabilitationidentifies those TKA
patients at risk of falling,and improves their
balance.*
*Swinkels A, Newman JH, Allain T A prospectiveobservational study of falling before and after kneereplacement surgery. Age and Ageing 2009; 38: 175–181
ATTENTION DISCHARGE PLANNERSAre you planning discharge to rehab
for the Knee Arthroplasty patient?
BIODEX
Choose: A facility equipped with the latest balanceassessment and rehabilitation equipment...the Biodex Balance System SD.
Place Facility name and contact Information here
DISCHARGE PLANNERNEWSFocus on Balance & Mobility Patient Rehabilitation
Consider:• 73% of stroke pa
tients in
one study fell in the six
months
after discharge from hospital.
1
• 45% of stroke patients
discharged to convention
al
rehab had falls in the
subsequent six months.2
• Failure to normalize
post- stroke balance and
gait
leads to disuse osteoporo
sis in
the hemiparetic limb,
increasing risk of hip frac
ture
when the patient falls.
3
• Hip fracture among stroke
patients was the most frequent
fracture...incidence was 2-4
times higher in stroke patien
ts
than age-matched non-stroke
individuals who fell.
4
1 BMJ (1995 Jul 8) 311(6997
):83-6
2 Arch Phys Med Rehabil (2006 Dec) 87(12):1
583-9
3 Neurology (2005 Mar 8) 64(5):8
11-6
4 Osteoporos Int (1998) 8(1
):92-5
ATTENTION DISCHARGE PLA
NNERS
Are you planning discharge to
rehab for a Stroke patient?
BIODEX
Choose: A facility eq
uipped with the latest balance
assessment and rehabilitatio
n equipment...
...the Biodex Balance System
SD.
Place Facility name and contact Information here
DISCHARGE PLANNERNEWS
Focus on Balance & Mobility Patient Rehabilitation
Consider:• >433,000 patients 65 or
older are admitted
to U.S. hospitals
following a fall.1
• Patients with hip fracture
have markedly reduced
quadriceps strength and
increased body sway - both
potentially modifiable.2
• Six months after
6 weeks of balance /exercise
training among chronic
fallers, 87% reported no falls
vs. 55% for seminar-trainedcontrols.3
ATTENTION DISCHARGE PLANNERS
Are you planning discharge to rehab
for the Hip Fracture/ Fall Patient?
BIODEX
Choose: A facility equipped w
ith the latest balance
assessment and rehabilitation equipment...
the Biodex Balance System SD.
Place Facility name and contact Information here1 CDC 2008
2 Gerontology (1998) 44(6):340-4
3 Am J Phys Med Rehabil
(2005 Apr) 84(4):238-50
DISCHARGE PLANNERNEWSFocus on Balance & Mobility Patient Rehabilitation
ATTENTION DISCHARGE PLANNERSThe Parkinson’s disease patient has a high fall
susceptibility pre-admission… and evenHIGHER post-discharge. We can help.
BIODEX
The Parkinson’s disease patient presentsDischarge Planners at acute care hospitals andpost-acute rehab providers with significantchallenge, due to their very high risk of aninjurious and unreimbursed readmission intheir 30-day post-discharge period.“With proper treatment, most Parkinson’spatients can live long and good lives,” explainsMichael Okun, a University of Floridaneurologist and national medical director of theNational Parkinson Foundation, “but stressingthem with a fall or an infection or anesthesia canmake them fall apart.”1
Place Facility name and contact Information here
DISCHARGE PLANNERNEWS
Our facility offers the Biodex Fall Risk Screening & Conditioning
Program, based on well-established science and technology, that
provides objective documentation, positive outcomes and reduces
hospital readmissions. Modifying the factors that lead to falls will increase mobility and
confidence, both critical to maintaining personal independence.
• Patient Fall Risk Screening Posters
This poster is designedto help educate yourpotential patients, alertfamily members to therisks associated with fallsand to begin thedialogue between thepatient and thephysician. The poster canbe displayed in hospitals,physician offices, andcommunity centers.
The poster can be printedeither 11" x 17" for wall applications or
8.5" x 11" for desktop uses.
Advertising and PR Materials• Local Media Advertising
Biodex has created several advertising samples for you to use in localnewspapers, church flyers, hospital newsletters or in any media whereyou feel your potential patient may find them. They are designed todrive patients to your facility for Fall Risk Screening and to positionyour facility as a leader in the community, dedicated to helping thesenior population stay healthy.
Each mailer can be customized, by your local printer, with your facility name and contact information.
- Full Page Four Color Ad explain the importance of being tested and offerFREE Fall Screening testing.
- targeted to FREE FallScreening testing. They are designed to invite people in the communityto contact you directly and schedule a FREE Screening, designed as a“traffic building promotion” and to present your facility as a “valuedasset” to the community, while recruiting patients to the program.
- Local Shopper Publication Ad designed to be botheconomical and effective. The message is simple: Falls are dangerous, Fall Screening canhelp identify those at risk ...and it is FREE.
- Radio Spot Scripts developed as a starting point for a 30 or 60 second radio spot. The script quickly makes the point that Falls are a serious problemand people should be tested.
• Sample Press Releases
In an effort to help promote the Fall RiskScreening and Conditioning Program as well asposition your facility as a premier center for allbalance screening and conditioning, we havecreated two sample press releases.
- Sample Press Release for the Fall Risk Screening and Conditioning Program
describes the uses and benefits of the program for older adults.
- Sample Press Release for the Balance System introduces your new device and its features, outlining how it can be used for fall screening in older adults, as well as testing and treatment of post-surgical and neurologically impaired patients.
Sample Press Releases are in Word.doc format allowing them to be easily edited to reflect your message.
Community Outreach AssistanceCommunity outreach can foster awealth of goodwill as well as positionyour facility as a valued member of thecommunity. Community events, eventsat religious or educational forums andhealth fairs can generate interest andbuild a relationship for futurepatients/residents. Inour effort to assist,Biodex can provideyou with presentationmaterialsincluding aPowerPoint™
and hand-out materials. Simplycontact your Biodex representativeprior to the event to discuss what wecan do together to make yourpresentation successful.
Biodex can provide you with the graphicfile to produce a large stand-alone scroll
sign which can be printed at a local print shop. The sign measures
33.5" wide x 84" tall and conveniently rolls up into a self-contained
base for easy storage.
Helping you reach out to physiciansand the community to help
ensure your success.
ARE YOU OR SOMEONEYOU CAREABOUT AT RISKOF FALLING?
Have you recently fallen?
Have you recently developed a fear of falling, even though you have never fallen?
Do you take precautions while walking to avoid falls?
Do you take smaller steps than you used too?
Has going downstairs recently become more frightening?
Do you look for a handhold before closing your eyes in the shower?
Do you have pain in your knees, hips or feet that make it necessary to put more weight on one foot ?
Have family or friends said they are worried that you might fall?
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Fall Risk Screening can identify apotential problem in just twominutes. This quick and easy testcould save a life... If you or someoneyou care about has one or more ofthese risk factors ask your doctorabout the FALL RISK SCREENING &CONDITIONING PROGRAM today.
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ATTENTION OLDER ADULTS AND THEIR FAMILIES
09-129 4/09
Call and schedule your FREE FALL RISK SCREENING
Simply call and make an appointment for yourFree, no-obligation, Fall Risk Screening or learn about a Mobile Screening Event in your area...
it’s that easy...CALL TODAY!
AT RISK OF FALLING ?IMPORTANT HEALTH NOTICE
FN: 09-130 4/09
Facility contact information here
SAMPLE PRESS RELEASE
FACILITY LETTERHEAD
FOR IMMEDIATE RELEASE
Helping Reduce Falls in Older Adults New Fall Program
at <Your Facility Name Here> is making a world of difference.
Are you at risk?
Falls are a serious public health problem among older adults. In the United States, one of every
three people 65 years and older falls each year. Of those who fall, 20-30% suffer moderate to
severe injuries that reduce mobility and independence, and increase the risk of premature death.
Some of these falls can be prevented. It is imperative that you or your loved one get tested before
the fall.
<Your Facility Name Here> has introduced an innovative, life-saving program for older adults.
The Biodex Fall Risk Screening and Conditioning Program can determine who is at risk of falling
by identifying “risk factors” utilizing the Biodex Balance System SD. If a patient is found to be at
risk of falling, a series of suggested interventions can be offered. The Biodex Balance System SD
is safe and easy to use; just stand on the platform, follow the simple directions on the color screen
and see the results.
It takes just a few minutes
The Biodex Balance System, consisting of a computerized platform and touch-screen control
panel, measures a patient’s ability to maintain balance. Results are compared to stored averages
of other healthy adults in your age and gender category. From these calculations a “risk factor”
can be determined. This “risk factor” allows the clinician to assess your risk of falling, and
suggest a plan of action. The test, which can be done in as little as three minutes, is covered by
most health plans.
In the event that you are found to be at risk of falling there is an array of “interventions” and
exercises that can help you regain your balance and reduce the risk of falling.
For more information or to schedule your Fall Risk Screening, call: <Your Facility Name Here
and contact information> today.
FN: 09-133 4/09
ARE YOU OR A LOVED ONE AT
RISK OF FALLING?WE CAN HELP!
Prevention of Falls is critical to the health andquality of life of all older persons, we can help reduce
the possibility of falls with our unique program.
FREE Simply call and make an appointment for your Free, no-obligation, Fall Risk Screening or learn
about a Mobile Screening Event in your area...it’s that easy...CALL TODAY!
Facility contact information here 09-127 4/09
For older adults, falls are one of thegreatest causes of serious healthproblems, and can result in hipfractures, head injuries or even death.
More than 40% of people hospitalizedfor a hip fracture do not return homeand are not capable of livingindependently.
Our new Fall Risk Screening Programcan identify potential RISK FACTORS injust two minutes. The quick and easytest could save a life.
If you or someone you care about is at risk of falling, call today for a FREEFall Risk Screening ...before the fall.
WE CAN HELP!Prevention of falls is critical to the health and quality
of life of all older persons, we can help reduce thepossibility of falls with our unique program.
Facility name and contact information
“The Clinical Advantage”™
09-125 4/09
ARE YOU OR A LOVED ONEAT RISK OF FALLING?
FREE FALL RISK SCREENING
ATTENTION OLDER ADULTS AND THEIR FAMILIES
Simply call and make an appointment for your Free, no-obligation, Fall Risk Screening or learn about a MobileScreening Event in your area.CALL TODAY!
Facility contact information here09-126 4/09
BIODEXBiodex Medical Systems, Inc.
20 Ramsey Road, Shirley, New York, 11967-4704 Tel: 800-224-6339 (Int’l 631-924-9000),
Fax: 631-924-9338 Email: [email protected], www.biodexseniorrehab.com
FN: 15-395 9/15
Copyright © 2015 Biodex Medical Systems, Inc. Reprint with permission only.
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