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FAIR & LOVELY
MAXFairness
For MEN
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HELIUM
Helium is a BTL agency, with anexperience of 10 years
Initially when Helium started off, it had a
team fo 8 10 people working, with oneoffice in Khi
Our Head Office is in Karachi, and regionaloffices located in Lahore & Islamabad
We operate in a total of 30 Cities, with astrength of 450 employees
Our major clients are Unilever, Pepsi Co &
Shell
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UNILEVER
Unilever is a British-Dutch multinationalcorporation that owns many of theworld's consumer product brands in foods,beverages, cleaning agents and personal care
products. One of the world's most successful consumer
goods company.
In fact, 150 million times a day, someone
somewhere chooses a Unilever product. The brands fall almost entirely into two categories:
Food and Beverages
Home and Personal Care.
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Categories
FoodBrands
BlueBand
KnorrLipton
Walls
RafhanSupre
me
Flora
HomeCare
Rin
Comfor
tSurf
Excel
PersonalCare
Lux
Fair &
LovelyDove
Ponds
Sunsilk
Clear
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Unilever Brands
DOVE
Ponds
Wheel
LUX
Close up
FAL
Lifebuo
yLipt
on
Supre
meA-1
Knorr
Rafhan
Walls
Sunsilk
Rexona
PearlDust
UNILEVER
TRAINING
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Fair & Lovely maxfairnessBIKER BOYZ
General Trade Sports and recreational
facitilities
Mohalla gatherings
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objective
To make men feel confident afterusing MaxFairness openly and beproud of their healthy skin.
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Target Group
LSM 5-7, Age 16-25,
Male Men who want to look and feel good.
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What we want them tothink
They should feel more confident afterusing MaxFairness.
They should be proud of usingMaxfairness openly.
They should feel proud of beingconscious of their skin health.
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Touchpoints
Colleges
Malls
Gaming zones
SaloonsCricketground
sMohallagatherin
gs
Collegiate
snooker
s
Chaiwalas
gyms
markets
Caraccesso
rymarkets
Mobilemalls
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KPIS
300 interceptions and samples perBA per day
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Product Details
VARIANT: One Variant: Fair & Lovely MAXFairness
for Men
SKUs: 10 ml (Big Nose)
25 ml (Tube)
PRICES:
10 ml (Big Nose) : Rs. 15
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Market competitors
Fairmens Greys
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Product Benefits
Fair & Lovely - Worlds leading fairnessexpert, now introduces MAXFairness forMen.
This is a face cream specially made fortough male skin.
It has 3 benefits: Sun Protection through triple sunscreen/UV
protection Spot Reduction Skin Lightening.
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Male skin care problems stem from
exposure to sun, pollution and frequentshaving.
MAXFairness can be used to protect the
face from the effects of all these issues.
Skin Care is a part of grooming and it
ensure good looks as well as confidence.
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Activity Procedure
Team composed of 3 bikers and 5BA(s) in a transport-vehicle
BA and Biker both have strongmasculine physical appearance
Groomed, and confident about usingmax fairness
Pitch easy and simple way to improvelooks
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BA Pitch
The BA will deliver this pitch when heintercepts the customer:
Greeting Short pitch to be provided by brand
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Activation Locations
Sr# City
1 Karachi
2 Hyderabad
3 Lahore
4 Faisalabad
5 Multan
6 Rawalpindi
7 Jhelum
9 Sukkur
10 Nawabshah
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Activity Duration: 30 Days
Multiple teams for each city visitingtouch-points in various localities
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Activation Schedule
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Mechanics
Activity Duration: 30 Days
Teams will move in various localitieswith bikes and Transport Vehicles Visit colleges, sport-grounds,
markets, coaching centers etc anddistribute samples
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Activity flow
Pre defined route plans and touch-points identified by research team
Bikers and BA(s) visit touch points,
intercept and distribute free samples Educates the customer about the benefits
of the product.
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1. Karachi
2. Hyderabad
3. Nawabshah
4. Sukkur
5. Lahore
6. Faisalabad
7. Multan
8. Bahawalpur
9. Rawalpindi
Locations
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ACTIVITY TIMINGS
2:00 PM Till 10:00 PM Break timings: 4:30 till 5:00 pm
7:30 8:00 pm
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Uniform
The BAs will begiven a machomasculine look.
They Biker will bewearing abranded bikers
jacket over awhite crew-neck
T-shirt, and blue
jeans.
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Supervisors Role
Supervisor:To ensure BA is meeting his target and
intercepting right TGTo ensure team is always on time Overall ensure smooth flow of activity Ensure Safe driving standards are followed by
all bikers
All riders follow traffic safety Ensure BAs accuracy of pitch
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DOs & Donts
Dos Good hygiene, perfumed, hair neatly made
Ironed, clean clothes
Go towards a corner and answer emergency phone calls
only Clear speech while delivering the pitch to consumers
Donts NO chewing gum, smoking Do not eat or drink during interaction with consumers Avoid unnecessary chit chatting Dont forget at any point that you are representing a
prestigious organization Unilever No careless driving
Stop at all signal lights Follow road safety instruction
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Contd..
It is essential for the teams to bepunctual.
All teams to be present at the spot at
least 20 minutes before the start ofthe activation.
Brand Ambassadors are required to
be polite and courteous towards thecustomers
If any Brand Ambassador is caught
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Requirements
It will be essential to be: Active, Punctual and Enthusiastic Show courtesy, and be polite to the consumers
Answer any queries that consumers havepertaining to the activity or the Brand Be confident, fluent and clear while delivering
the pitch to the TG
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Team
City Channel Team BA Helper Supervisor
Karachi
Metro 1 1 1
Makro Saddar 1 1
1Makro Star Gate 1 1
Makro Site 1 1
Lahore
Hyperstar 1 1 1
Metro DHA 1 11
Metro Thokar 1 1
Makro Model Town 1 11
Makro Ravi Road 1 1
Islamabad Metro 1 1 1
Faisalabad Metro 1 1 1
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Safety Rules
Must carry company I.D card which has emergencycontact ( Company contact, hospital/policestation/fire brigade)
Contact the supervisor in case of any catastrophic
situation in the city Induction form must be filled by every resource
working in the activation
Ensure that all Plugs and wires in safe condition
Immediately report an incident, verbally and inwriting that occurs , to the floor manager providingcomplete details and extent of loss or damage
While working ensure personal safety and of
others as well as of property material or belonging
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It will be essential to be: Active, Punctual and Enthusiastic Show courtesy, and be polite to the
consumers Answer any queries that consumers have
pertaining to the activity or the Brand Be confident, fluent and clear while delivering
the pitch to the TG
Requirements
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Safety comes first
Remember!!!
Safety and security of yourself and people
around you comes first
Highly important:
Unilever considers the safety and security of itspeople prior to anything Unilever focuses on delivering a safe and
healthy life style and working environment
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Emergency Plan
Ensure that the Fire Extinguisher andFirst Aid Kit is at the activity
Emergency Evacuation Plan to bediscussed
Team members to follow the
evacuation plan in emergencysituations
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Vehicles
All vehicles used in the activity should bethoroughly inspected .
First Aid Kit and Fire Extinguisher should always bepresent in the vehicle
Driver & all passengers should always wear theseat belt while driving
No cell phones while driving
Transportation vehicles to be parked 1 km away
from the activity place near an open road Emergency evacuation procedures to be followed
incase of an emergency
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Bikers
All Bikers wear safety helmets
Rash driving will not be tolerated and result inimmediate dismissal
Driver & all passengers should always wear theseat belt while driving
No cell phones while driving
Transportation vehicles to be parked 1 km awayfrom the activity place near an open road
Emergency evacuation procedures to be followedincase of an emergency
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Contd..
Take a walk around your vehicle. Windows clean?
Lights/signals clean & working.
Tires properly inflated / tread wear.
Fluid leaks on the ground. Plates current???
Inside the car: Adjust your seat and fasten seat belt
Check and adjust all Mirrors Adjust your Headrest
Assure doors fully closed and secured
Scan the gauges
Check windows/windshield
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Emergency Numbers
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Fire Extinguisher
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Empty
Ready to Use
Expired
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Evacuation Plan
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First Aid Kit Box
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Safety Signs
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Thank You
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