C O R P O R A T E I D E N T I T Y G U I D E L I N E S 2 0 1 1
CONTENTS
RATIONALE
INTRODUCTION
FAKHRUDDIN HOLDINGS
FAKHRUDDIN TRADING
FAKHRUDDIN PROPERTIES
FAKHRUDDIN PLASTICS INDUSTRIES
STERLING PARFUMS
PREMIER COSMETICS & TOILETRIES
SEA PEARL PERSONAL CARE
EXTERNAL COMMUNICATION STYLE GUIDELINES
SUMMARY
FURTHER INFORMATION
INTRODUCTION
This document sets the guidelines for our corporate identity. Please take the time to read and understand the guidelines and how they impact on the approach you will take in communicating and delivering our brand promise. Our goal is to create an integrated brand image that is clear, consistent and well communicated across our target markets.
Every Fakhruddin employee is a brand ambassador and it is imperative that you are all aligned with the values of our brand. With every contact we have with our stakeholders and whenever we represent our brand, we have the opportunity to strengthen our brand or to cause it to lose some of its prestige and value. This document provides all the detail you will need to ensure that you present our brand correctly.
Our brand is one of the company’s most valuable asset. Building and protecting the brand by adhering to our standards is everyone’s job.
Fakhruddin Marketing & Communications Department
WHAT IS OUR BRAND?
Branding is a term used by many people every day, but few really understand what it means. A brand is intangible, it’s an image, a reputation or legacy – it’s the one thing that sets us apart from every other company that offers precisely the same products and services as us. It may be the one thing that makes a business or individual consumer select us instead of our competitors.
Our brand communicates and regulates our messages and images in the marketplace and makes us recognizable to our stakeholders. It is what sets us apart from our competition in the market place.
Our brand is our reputation.
THE BRAND
THE BRAND
THE LOGO CONCEPTThe logo represents different entities within Fakhruddin Holdings while symbolically maintaining the F & H. The shapes in the logo represents the solid foundation to show stability and strength.
COLOUR PROPERTIESThe use of colors blue and silver denotes trust and partnership between the different business groups.
TAGLINE
The tagline has no more than three words and resonates from the fact that
Symbol
Logotype
Tagline
THE PHILOSOPHY
Our mission is to develop mutually beneficial relationships with our stakeholders so that we become the partner of choice by providing a portfolio of commercially viable businesses that are market leaders in their respective fields.
MISSION STATEMENT
THE PHILOSOPHY
To become a leading global conglomerate providing a portfolio of dynamic brands that are aligned to the needs of the marketplace.
VISION
INTEGRITYTo believe and demonstrate a moral code of soundness that is aligned to good business ethics.
CREATIVITYTo transcend traditional thought processes and ideas to create intelligent thinking and delivering practical concepts that enhances organizational and individual performance and well-being.!
EMPLOYEE SATISFACTIONEmployees are our biggest assets and brand ambassadors. To provide an environment that promotes talent nurturing and intellectual thinking, creating a positive culture that contributes to the success of the employee and the organization.!EXCELLENT CUSTOMER SERVICESInvesting time to develop strategic relationships with customers that facilitates the delivery of services beyond customer expectations.!SOCIAL RESPONSIBILITYCommitted to improving the quality of life for our employees, their families and the local community.
THE PHILOSOPHY
VALUES
To invest in relationships with our stakeholders that builds confidence and trust in the products and services we offer.
THE PHILOSOPHY
Our brand promise is
BRAND MESSAGES
Our messages that reinforces our value proposition:
Fakhruddin Holdings is a leading conglomerate in the Middle East with a diverse portfolio of successful businesses that includes trading, plastics, beauty and personal care, property development and joint ventures.
Fakhruddin Holdings is committed to investing in relationships with our stakeholders to facilitate sustainable business growth.
Fakhruddin Holdings is constantly looking at innovative ways to add commercially viable brands to our diverse portfolio of products and services.
BRAND PROPOSITION
Fakhruddin Holdings is a leading conglomerate in the Middle East with a diverse portfolio of successful businesses that includes trading, plastics, beauty and personal care, property development and joint ventures.
BRAND POSITIONING STATEMENT
GROUP OVERVIEW - INDUSTRY SPECIALISATION
BEAUTY &PERSONAL CARE
PROPERTYSOLUTIONS TRADING PLASTICS INDUSTRY
PROFESSIONALSERVICES
Fakhruddin General Trading
Marshal Trading
Fakhruddin Gifts & Novelties
AIR SANITATION TECHNOLOGY
Energies & Utilities
Fakhruddin Ibrahim Al Hindi
COMPANY OVERVIEW
Sterling Parfums is the regions specialist in the manufacture and distribution of fragrances with diverse brands catering to the lifestyles of a global audience.
Premier Cosmetics is the regions specialist in the manufacture and distribution of beauty and personal care products.
Fakhruddin Properties is a leading developer of residential, commercial and industrial properties across prime locations within the United Arab Emirates. With a diverse portfolio of properties and a track record of delivering facilities management solutions across industrial, commercial and residential properties, Fakhruddin Properties is a name that you can trust.
Fakhruddin Holdings is a leading conglomerate in
the Middle East for over five decades with a diverse portfolio
of successful businesses that includes trading, plastics, beauty and personal care, property development and
strategic joint ventures.
Akida Holdings specializes in green air technology and has the exclusive worldwide rights to a unique NASA funded technology “Airocide”. Airocide is the only air purifier that completely destroys airborne bacteria, mold, fungi, viruses, volatile organic compounds and odors. Akida Holdings is a joint venture between Fakhruddin Holdings and Akida Holdings.
Fakhruddin Consultancy Services has been developed to provide strategic consultancy services to clients across the energies and utilities sector.
Fakhruddin Trading is the region’s specialist in the wholesale import and export of business and consumer products to clients across Africa, Asia, Europe and the Middle East.
www.fakhruddinholdings.com
Premier Plastic Industries is responsible for the development and manufacture of a diverse range of plastic items that includes cosmetic containers, caps and closures for perfume bottles, aerosols and water bottles using state-of-the-art injection moulding machinery.
Fakhruddin Facilities Management are specialists in providing customized facilities management solutions across residential, commercials and industrial properties.
Fundamental Technical Services are specialists in providing technical operations and maintenance solutions to organizations across residential, commercial and industrial sectors.
Federal Security Services are specialists in providing customized security solutions to clients across industry sectors.
COMPANY OVERVIEW
Fakhruddin Trading is the region’s specialist in the wholesale import
and export of business and consumer products to clients across Africa,
Asia, Europe and the Middle East.
Laser
Kawashi
Excel Power
Laser Tech
Omuda
Lord
Dingo
Peacock
Linc
Geparlys
Vicco
Dulhan
BeautyCollection
Topaz
Yeti
Sea Pearl
Caola
Crystal
Timmy
Lady Diana
NovaDiana
Feah
Formula
Easy Clean Femelle
Caps and closures for
aerosols
Mineral water bottle
caps
Caps and closures for
perfume bottles
Premier Plastics is responsible for
the development and manufacture
of a diverse range of plastic items
that includes caps and closures
for perfume bottles, aerosols
and mineral water bottles using
state-of-the-art injection moulding
machinery.
COMPANY OVERVIEW
Lake Central
Oasis High Park
Grand Lagoon
Coral International
Trafalgar Tower
Trafalgar Central
Trafalgar Executive
Ajman Shopping Mall
Employee Accommodation
Centers
Warehouses
Residential&
Commercial Projects
Industrial Projects
FacilitiesManagement
Solutions
Fakhruddin Properties is a leading
developer of residential, commercial
and industrial properties across
prime locations within the United
Arab Emirates. With a diverse
portfolio of properties and a
track record of delivering facilities
management solutions across
industrial, commercial and residential
properties, Fakhruddin Properties is a
name that you can trust.
COMPANY OVERVIEW
COMPANY OVERVIEW
Operations
Consultancy
Services
Fakhruddin Facilities Management are
specialists in providing customized
facilities management solutions across
residential, commercials and industrial
properties.
COMPANY OVERVIEW
Insulation contracting
Partitions & false ceiling contracting
Floor & tiling works
Electromechanical equipment installation
Cladding works Painting contracting
Building cleaningservices
Engraving and ornamentation
works
Air conditioning, ventilations & air filtration systems
installation & maintenance
Carperntry &flooring contracting
Health Care
Food
ConsumerCommercial
Floral
Akida Holdings specializes in green air technology and has the
exclusive worldwide rights to a unique NASA funded technology
“Airocide”. Airocide is the only air purifier that completely destroys airborne bacteria, mold, fungi,
viruses, volatile organic compounds and odors. Akida Holdings is a
joint venture between Fakhruddin Holdings and Akida Holdings.
GCS 100GCS 50
GCS 25
COMPANY OVERVIEW
Fakhruddin Consultancy Services has been developed to provide strategic consultancy services to clients across
the energies and utilities sector.
UtilitiesEnergies
COMPANY OVERVIEW
COMPANY OVERVIEW
Logistics
Warehouse Security Maritime Security
Event Security
Data Centres
Hospitals and Schools
Car Parks & Valet
Office Security
Retail Security
Visitor AttractionsSecurity
VIP Protection
ContractManufacturing
Sterling Parfums is the regions
specialist in the manufacture and
distribution of fragrances with diverse
brands catering to the lifestyles of a
global audience.
COMPANY OVERVIEW
Baby Care
Facial Masks
Facial Wash
Moisturizers
Skin Cream
Face & Body Scrubs
Hair Treatment
Herbal Shampoo
Moisturizers
Scrubs
Body Lotion
Facial Cleansers
Styling Gel
Hair Oil & Tonic
Hand Sanitizers
Sun Screen
Nail Polish Remover
Baby Care
Premier Cosmetics is the regions specialist in the manufacture
and distribution of beauty and personal care products.
ContractManufacturing
COMPANY OVERVIEW
Facial Cleansers
PersonalCare
Ear Swabs
Zig zag Cotton
Cosmetic Round
Pads
Cotton Wool Balls
Cotton Rolls
Pocket Tissues
Cosmetic Cottons
Sea Pearl is the region’s specialist and market leader in
the manufacture and distribution of the finest cotton and personal care products across Africa, Asia,
Europe and the Middle East.Contract
Manufacturing
COMPANY OVERVIEW
COMMUNICATION TOOLS
Pantone 2758
Master LogoTo be used in all official business documents and marketing collaterals.
Single Colour Distribution
Black
Special Colour DistributionMetallic Silver Ink
Reverse colour (White)
COMMUNICATION TOOLS
COLOUR PALETTE
Pantone 2758C 100, M 90, Y 10
Pantone 2728C 96, M 69
Black
Pantone 429C 3, K 32
Please note that the use and application of our corporate colours helps to build our brand image by ensuring consistency in our look and feel.
White Special ink metallic silver
COMMUNICATION TOOLS
Full colour logo on a light background
Full colour logo on a white background
Black colour logo on a white background
REPRODUCTION OF LOGO ON LIGHT BACKGROUND
Pantone 2758 colour logo on a white background
COMMUNICATION TOOLS
Silver colour logo on a dark background
REPRODUCTION OF LOGO ON DARK BACKGROUND
White colour logo on a dark colour background
White colour logo on a black background
COMMUNICATION TOOLS
CORRECT USE OF LOGO ON DIFFERENT BACKGROUNDS
COMMUNICATION TOOLS
Business documents
USING THE LOGO
Corporate AdvertisementPresentations
LOGO SPACING
When using the logo, allow it to “breathe” and have maximum impact by preserving a minimum clear space zone around it. The minimum clear space is equal to the height of the F, as illustrated.
Maintaining the clear space zone between the logo and other graphic elements such as type, images, other logos, and the edge of pages, helps to ensure that the logo retains a strong presence wherever it appears. Where possible, allow even more space around the logo.
COMMUNICATION TOOLS
0.5 inch
Minimum size
RESIZING THE LOGO
For legibility in print, we recommend that the logo should not be reproduced smaller in width than 0.5 inch for print.
Legibility of the logotype must be maintained.
Manipulation of the logo in a manner which would cause distortion is not allowed. The logo may be resized, but the proportions must be maintained.
The logo should be proportionately resized from the corner indicated by the arrow on top. Never “pinch” or “stretch” the logo to resize it.
COMMUNICATION TOOLS
The logotype, symbol and tagline should appear together wherever space permits. However, the logo may be used alone but in proximity of the tagline as shown below. The tagline text must be increased by 20% to ensure its visibility along with the symbol and logotype.
COMMUNICATION TOOLS
USING THE TAGLINE
Symbol
Logotype
Tagline
HOLDING COMPANY ASSOCIATION
Endorsement in wordings
Endorsement line with company logo
Endorsement with the Holdings logoin single color
Examples of how to include the Holdings endorsement with its companies and products across communication channels:
COMMUNICATION TOOLS
COMMUNICATION TOOLS
FONT STYLE
INTERNAL USEThis is the ONLY acceptable font for use by employees.To be used in emails, documents, tenders, spreadsheets, et al.
Calibri Regular Calibri Bold
!"#$%&'()*+,-./0123456789:; !"#$%&'()*+,-./0123456789:
<=>?@ABCDEFGHIJKLMNOPQRSTU; ; ;<=>?@ABCDEFGHIJKLMNOPQRST
VWXYZ[\]^_; ; ; ; ; ; UVWXYZ[\]^
EXTERNAL USEThese fonts are ONLY for use by the Marketing Department. To be used in Company Brochures, Advertisements, Website, Flyers, Promotional materials, et al.
Avenir Light (Body text) Avenir Medium (Titles/Heading)
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789
Futura Bold Futura CondensedABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789
Pantone 2758
Black
Black font White font
FONT COLOURS
COMMUNICATION TOOLS
EMAIL FORMAT - CEO / COO
COMMUNICATION TOOLS
$@<M;-M̀ ;*JCI;$J@a
!I?DKNPH; ?DKNPH; IJ; N; IPGKPO@; H<BIDNNDN; ; @; O@; HJGJM; <?DBIDN; N@LPDKN; PN>DKDNDOa; NDO; Q@G;
DKNPN>DIB; @IO; GPO; G<I; PGG<; A@PB<DO; <PBP@M<@NOJ; J?JGJM@; ?JGPKO<; J; >JIN; ?JGJM; NDNHJ?J;
GPKO<OP@MJ;?J;J?;?JGJM@;H<BIDH;?JGJM; <PBP@MJ; @P; A<>DGDN; @<; >JM@; @NOMP?; @PBD<O; Q@GDN; <?;
O<O;?DJ;J?JGJM;<PBP@;H<BI<;>JM;IB;@PB<DO;@IDH;Q@ID=C;@Oa;LP<OPHN<I;C@I?M@;;I>DIDND;NDNG;
?JGPO@;HJGJM@@O;<O@H;Q@G@N@LP<O;<GDO;<GDLP<Oa;Q@G;?JGJM@;A<>D?PDN;?JGJM@;?DBIDN;?JGJMK@M;DG;
@PBD<H>JIN@?;?@GDLP<H>JI;C@IDN;<GDN;<OPH;?PDN;<O`
"JM@; ?@G; PO@; A<>>PH; Q@M>DGG; <JMK@M; N@IO; <GDOa; Q@IDN; <PO@Oa; LPDKNPN; J; @PBP@; Q@MJ; ?JGJM@;
Q@G@I?M@;@PDN;IJN;IJIN@;?JG@NNDH;DGG<;A@PH;?JGJM;NPHN<I;@>O@O;GJM;I>DI;QPGKPO<O;<H@Oa;LPD;
@NOJ;>JIPGKPO;<>DG;DI;@PB<DO;Q@G;@NN@LP<H;UUMDPNOJ;?D<Ha;Q@GDO;RDNNDO;<PO<O`
"@NO;2@B<M?Na
(OM;CH_&;EBLO>>CH
!"#$%&'()*+&,-*.$/0*&12.*"&3',14
!"#$%&'#()*+,-
_
&!+(25$$)._(/,$).'30̀ ;/`;"JS;ZV]\_;b;$P=<Da;5IDO@?;!M<=;%HDM<O@N
0CJI@c;;d_]W;Z;^^[[[^^;;;;;;;;&<Sc;d_]W;Z;^^[[[^_
-J=DG@c;d_]W;[[;WXYZ[\];;;;;;%bH<DGc;?@Q̀ H<FCeA<FCMP??DICJG?DIBN`>JH
RRR`A<FCMP??DICJG?DIBN`>JH
.+/0,%--12(3*4-1256(16(+(4#+-125($*254*7#,+8#(12(80#(91--4#(!+68(:180(+(-1'#,6#(;*,<*41*(*=(6%$$#66=%4(
>%612#66#6( 80+8( 12$4%-#6( 8,+-125?( ;4+6&$6?( >#+%8@( +2-(;#,6*2+4( $+,#?( ;,*;#,8@( -#'#4*;7#28( +2-( A*128(
Q@IOPM@N`
B016(#7+14($*28+126($*2C-#2&+4(12=*,7+&*2(=*,(80#(6*4#(%6#(*=(80#(128#2-#-(,#$1;1#28D6E(F=(@*%(+,#(2*8(80#(128#2-#-(,#$1;1#28?(;4#+6#($*28+$8(
80#(6#2-#,?(-#4#8#(8016(#7+14(+2-(7+128+12(80#($*2C-#2&+418@(*=(:0+8(@*%(7+@(0+'#(,#+-E
Body textCalibri Regular, 10pts.
DesignationCalibri Bold, 10pts.
DepartmentCalibri Regular, 10pts.
Business NameCalibri Bold, 10pts.
Contact InfoCalibri Regular, 9pts.
Positioning StementCalibri Regular, 8pts.
DisclaimerCalibri Regular, 6pts.
SignatureCalibri Bold, 10 pts.
EMAIL FORMAT - EMPLOYEES
$@<M;-M̀ ;*JCI;$J@a
!I?DKNPH; ?DKNPH; IJ; N; IPGKPO@; H<BIDNNDN; ; @; O@; HJGJM; <?DBIDN; N@LPDKN; PN>DKDNDOa; NDO; Q@G;
DKNPN>DIB; @IO; GPO; G<I; PGG<; A@PB<DO; <PBP@M<@NOJ; J?JGJM@; ?JGPKO<; J; >JIN; ?JGJM; NDNHJ?J;
GPKO<OP@MJ;?J;J?;?JGJM@;H<BIDH;?JGJM; <PBP@MJ; @P; A<>DGDN; @<; >JM@; @NOMP?; @PBD<O; Q@GDN; <?;
O<O;?DJ;J?JGJM;<PBP@;H<BI<;>JM;IB;@PB<DO;@IDH;Q@ID=C;@Oa;LP<OPHN<I;C@I?M@;;I>DIDND;NDNG;
?JGPO@;HJGJM@@O;<O@H;Q@G@N@LP<O;<GDO;<GDLP<Oa;Q@G;?JGJM@;A<>D?PDN;?JGJM@;?DBIDN;?JGJMK@M;DG;
@PBD<H>JIN@?;?@GDLP<H>JI;C@IDN;<GDN;<OPH;?PDN;<O`
"JM@; ?@G; PO@; A<>>PH; Q@M>DGG; <JMK@M; N@IO; <GDOa; Q@IDN; <PO@Oa; LPDKNPN; J; @PBP@; Q@MJ; ?JGJM@;
Q@G@I?M@;@PDN;IJN;IJIN@;?JG@NNDH;DGG<;A@PH;?JGJM;NPHN<I;@>O@O;GJM;I>DI;QPGKPO<O;<H@Oa;LPD;
@NOJ;>JIPGKPO;<>DG;DI;@PB<DO;Q@G;@NN@LP<H;UUMDPNOJ;?D<Ha;Q@GDO;RDNNDO;<PO<O`
"@NO;2@B<M?Na
$?P_-;EB
!"#$%&56"7*/89&:&'#;;$8).6/#8<&=)"*.>#"
9+,/#&25(G(H*77%21$+&*26(I#;+,87#28
_
&!+(25$$)._(/,$).'30̀ ;/`;"JS;ZV]\_;b;$P=<Da;5IDO@?;!M<=;%HDM<O@N
0CJI@c;;d_]W;Z;^^[[[^^;;;;;;;;&<Sc;d_]W;Z;^^[[[^_
-J=DG@c;d_]W;[[;WXYZ[\];;;;;;%bH<DGc;?@Q̀ H<FCeA<FCMP??DI`<@
RRR`A<FCMP??DICJG?DIBN`>JH
.+/0,%--12(3*4-1256(16(+(4#+-125($*254*7#,+8#(12(80#(91--4#(!+68(:180(+(-1'#,6#(;*,<*41*(*=(6%$$#66=%4(
>%612#66#6( 80+8( 12$4%-#6( 8,+-125?( ;4+6&$6?( >#+%8@( +2-(;#,6*2+4( $+,#?( ;,*;#,8@( -#'#4*;7#28( +2-( A*128(
Q@IOPM@N`
B016(#7+14($*28+126($*2C-#2&+4(12=*,7+&*2(=*,(80#(6*4#(%6#(*=(80#(128#2-#-(,#$1;1#28D6E(F=(@*%(+,#(2*8(80#(128#2-#-(,#$1;1#28?(;4#+6#($*28+$8(
80#(6#2-#,?(-#4#8#(8016(#7+14(+2-(7+128+12(80#($*2C-#2&+418@(*=(:0+8(@*%(7+@(0+'#(,#+-E
Body textCalibri Regular, 10pts.
DesignationCalibri Bold, 10pts.
DepartmentCalibri Regular, 10pts.
Business NameCalibri Bold, 10pts.
Contact InfoCalibri Regular, 9pts.
Positioning StementCalibri Regular, 8pts.
DisclaimerCalibri Regular, 6pts.
SignatureCalibri Bold, 10 pts.
COMMUNICATION TOOLS
COMMUNICATION TOOLS - CORPORATE STATIONERY
A4 SIZE LETTERHEADS / CONTINUATION SHEETS
ENVELOPES
(16 x 22.5 cm)
(10.5 x 23.5cm)
(32 x 22.8 cm)
COMMUNICATION TOOLS - CORPORATE STATIONERY
BUSINESS CARDS
Front Back
COMMUNICATION TOOLS - CORPORATE STATIONERY
INTERNAL MEMOS
COMMUNICATION TOOLS - CORPORATE STATIONERY
FAX COVER SHEET
COMMUNICATION TOOLS - CORPORATE STATIONERY
REPORT COVER / DOCUMENT FORMAT
COMMUNICATION TOOLS - CORPORATE STATIONERY
NOTEPADS/COMPLIMENT SLIPS
COMMUNICATION TOOLS - CORPORATE STATIONERY
POWERPOINT TEMPLATES
TitleCalibri Regular, 24pts.Text color: Corporate Blue
SubtitleCalibri Regular, 18pts.Text color: Corporate Blue
Logo GraphicBackground
HeadingCalibri Regular, 24pts.Text color: Corporate Blue
TITLE PAGE SECTION PAGE
COMMUNICATION TOOLS - PRESENTATIONS
POWERPOINT TEMPLATES
LogoTaglineHeadingCalibri Regular, 21pts.Text color: Black
Separation LineThickness: 1 pt.Color: Corporate Blue
CONTENT PAGE END PAGE
COMMUNICATION TOOLS - PRESENTATIONS
THE BRAND
THE GLOBEThe globe in the logo denotes global penetration - that we are a company that extends boundaries by entering into new markets with new products.
The logo has a modern look which signifies growth while maintaining the F within it.
LOGO TYPEThe name itself positions us clearly in the minds of the customer to say who we are and what we represent.
COLOUR PROPERTIESThe color green has been maintained for continuity with the addition of the blue to signify our strength, growth and the infinite range of services we provide our customers.
TAGLINEThere is no tag line as the company name positions itself.
The Globe
Logotype
Our mission is to source the very best product lines at the lowest price and hold the region’s largest portfolio of diverse products under one roof.
To offer our customers competitive pricing and quality merchandise whilst building relationships of trust and customer service.
THE PHILOSOPHY
MISSION STATEMENT
Our vision is to become the region’s leading wholesaler for import and export of business and consumer products.
THE PHILOSOPHY
VISION
Our brand promise is
To provide innovative and diverse range of quality products at the best price;
To ensure that the customer experience is memorable and exceeds expectations.
THE PHILOSOPHY
BRAND MESSAGES
Our messages that reinforces our value proposition:
• Fakhruddin Trading is the region’s specialist in the wholesale import and export of business and consumer products to clients across Africa, Asia, Europe and the Middle East.
• Fakhruddin Trading provides the most innovative, diverse and cost effective products in the region.
• Fakhruddin Trading has over five decades of experience in building sustainable customer relationships.
• Fakhruddin Trading is recognized as the region’s leading wholesale provider of products that include beauty and personal care, toys, household, hardware and general items.
• Fakhruddin Trading has in-house manufacturing capabilities to facilitate diverse and customized products at competitive pricing with reduced lead times.
• Fakhruddin Trading has the maximum storage capacity to hold excess stocks facilitating bulk buying and economies of scale resulting in competitive pricing and reduced lead times to the customer.
• Fakhruddin Trading works in partnership with leading brands to promote a portfolio of diverse products that are aligned to market needs.
• Fakhruddin Trading is a member of Fakhruddin Holdings, a leading conglomerate with a diverse portfolio of successful businesses.
Fakhruddin Trading is the region’s specialist in the wholesale import and export of business and consumer products to clients across Africa, Asia, Europe and the Middle East.
BRAND PROPOSITION
BRAND POSITIONING STATEMENT
Fakhruddin Trading is the region’s specialist in the wholesale import
and export of business and consumer products to clients across Africa,
Asia, Europe and the Middle East.
Laser
Kawashi
Excel Power
Laser Tech
Omuda
Lord
Dingo
Peacock
Linc
Geparlys
Vicco
Dulhan
BeautyCollection
Topaz
Yeti
Sea Pearl
Caola
Crystal
Timmy
Lady Diana
NovaDiana
Feah
Formula
Easy Clean Femelle
TRADING BRANDS OVERVIEW
Solid black Reverse colour (White)Gradient
Master LogoTo be used in all official business documents, marketing collaterals and retail signages.
Single Colour Distribution
Flat Colour Distribution (No Gradient)When gradient printing is not permissible,(i.e. screen printing, embroidery, carton boxes).
COMMUNICATION TOOLS
CORPORATE PALETTE
Pantone 2758C 100, M 90, Y 10
Pantone 376C 50, Y 99
Black
Please note that the use and application of our corporate colours helps to build our brand image by ensuring consistency in our look and feel.
Pantone 356C 99, M 16, Y 98, K 3
Do not create your own gradient mix. Contact our Marketing and Communications Department to request for a soft copy file in ai or pdf formats.
GRADIENT COLOURS
Grayscale
Full colour
COMMUNICATION TOOLS
Full colour logo on a white background
Single colour logo on a white background
REPRODUCTION OF LOGO ON LIGHT BACKGROUND
Full colour logo on a light graphic background
COMMUNICATION TOOLS
Solid white logo on black background
Flat colour logo on Pantone 356 background
REPRODUCTION OF LOGO ON DARK BACKGROUND
Flat colour logo on black background
COMMUNICATION TOOLS
CORRECT USE OF LOGO ON DIFFERENT BACKGROUNDS
COMMUNICATION TOOLS
LOGO SPACING
When using the logo, allow it to “breathe” and have maximum impact by preserving a minimum clear space zone around it. The minimum clear space is equal to the height of the F, as illustrated.
Maintaining the clear space zone between the logo and other graphic elements such as type, images, other logos, and the edge of pages, helps to ensure that the logo retains a strong presence wherever it appears. Where possible, allow even more space around the logo.
COMMUNICATION TOOLS
0.5 inch
Minimum size
RESIZING THE LOGO
For legibility in print, we recommend that the logo should not be reproduced smaller in width than 0.5 inch for print.Legibility of the logotype must be maintained.
Manipulation of the logo in a manner which would cause distortion is not allowed. The logo may be resized, but the proportions must be maintained.
The logo should be proportionately resized from the corner indicated by the arrow on top. Never “pinch” or “stretch” the logo to resize it.
COMMUNICATION TOOLS
Endorsement in wordings
Endorsement line with the logo
Endorsement with the Holdings logoin single color
Examples of how to include the Holdings endorsement with its companies and products across communication channels:
COMMUNICATION TOOLS
HOLDING COMPANY ASSOCIATION
FONT STYLE
INTERNAL USEThis is the ONLY acceptable font for use by employees.To be used in emails, documents, tenders, spreadsheets, et al.
Calibri Regular Calibri Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz0123456789 0123456789
EXTERNAL USEThese fonts are ONLY for use by the Marketing Department. To be used in Company Brochures, Advertisements, Website, Flyers, Promotional materials, et al.
Avenir Light (Body text) Avenir Medium (Titles/Heading)
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789
Futura Bold Futura CondensedABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789
COMMUNICATION TOOLS
Black
White font
FONT COLOURS
COMMUNICATION TOOLS
EMAIL FORMAT - CEO / COO
DearMr.JohnDoe,
Andipsum dipsum no s nulpute magnissis e te molor adignis sequips uscipisit, sit velipsuscing ent lut lan ulla feugait augueraesto odolore dolupta o cons dolor sismodoluptatuerodooddoloremagnimdolor auguero eu facilis ea core estrud eugiat velis adtatdioodolorauguemagnacorngeugaitenimvenibhet,quatumsanhendrencinisisisldolutemoloreetatemvelesequatalitaliquat,veldolorefaciduisdoloredignisdolorperileugiamconseddeliquamconhenisalisatumduisat.
Bore del ute faccum vercill aorper sent alit, venis autet, quipsus o eugue vero dolorevelendreeuisnosnonsedolessimillafeumdolorsumsanectetlorncinvulputatamet,quiestoconulputacilineugaitvelessequamzzriustodiam,velitwissitautat.
BestRegards,
Zainab FakhruddinChief Operating OfficerExecutiveBoard
FAKHRUDDIN TRADINGP.O.Box40769-Dubai,UnitedArabEmiratesPhone+97148855588Fax+97148855589Mobile+971551234567E-mailzainab@fakhruddintrading.aewww.fakhruddintrading.ae
FakhruddinTradingare specialist in thewholesale import andexportofbusiness and consumerproducts to clientsacross Africa, Asia, Europe and theMiddle East region. Fakhruddin Trading is amember of FakhruddinHoldings, aleadingconglomeratewithadiverseportfolioofsuccessfulbusinesses.
Thisemailcontainsconfidentialinformationforthesoleuseoftheintendedrecipient/s.Ifyouarenottheintendedrecipient,pleasecontactthesender,deletethisemailandmaintaintheconfidentialityofwhatyoumayhaveread.
Body textCalibri Regular, 11pts.
DesignationCalibri Bold, 11pts.
DepartmentCalibri Regular, 11pts.
Business NameCalibri Bold, 11pts.
Contact InfoCalibri Regular, 10pts.
Positioning StatementCalibri Regular, 9pts.
DisclaimerCalibri Regular,8pts.
SignatureCalibri Bold, 11pts.
COMMUNICATION TOOLS
EMAIL FORMAT - EMPLOYEES
DearMr.JohnDoe,
Andipsum dipsum no s nulpute magnissis e te molor adignis sequips uscipisit, sit velipsuscing ent lut lan ulla feugait augueraesto odolore dolupta o cons dolor sismodoluptatuerodooddoloremagnimdolor auguero eu facilis ea core estrud eugiat velis adtatdioodolorauguemagnacorngeugaitenimvenibhet,quatumsanhendrencinisisisldolutemoloreetatemvelesequatalitaliquat,veldolorefaciduisdoloredignisdolorperileugiamconseddeliquamconhenisalisatumduisat.
Bore del ute faccum vercill aorper sent alit, venis autet, quipsus o eugue vero dolorevelendreeuisnosnonsedolessimillafeumdolorsumsanectetlorncinvulputatamet,quiestoconulputacilineugaitvelessequamzzriustodiam,velitwissitautat.
BestRegards,
Baber JahangirHR Assistant ManagerHR&AdministrationDepartment
FAKHRUDDIN TRADINGP.O.Box40769-Dubai,UnitedArabEmiratesPhone+97148855588Fax+97148855589Mobile+971551234567E-mailhr@fakhruddintrading.aewww.fakhruddintrading.ae
FakhruddinTradingare specialist in thewholesale import andexportofbusiness and consumerproducts to clientsacross Africa, Asia, Europe and theMiddle East region. Fakhruddin Trading is amember of FakhruddinHoldings, aleadingconglomeratewithadiverseportfolioofsuccessfulbusinesses.
Thisemailcontainsconfidentialinformationforthesoleuseoftheintendedrecipient/s.Ifyouarenottheintendedrecipient,pleasecontactthesender,deletethisemailandmaintaintheconfidentialityofwhatyoumayhaveread.
COMMUNICATION TOOLS
Body textCalibri Regular, 11pts.
DesignationCalibri Bold, 11pts.
DepartmentCalibri Regular, 11pts.
Business NameCalibri Bold, 11pts.
Contact InfoCalibri Regular, 10pts.
Positioning StatementCalibri Regular, 9pts.
DisclaimerCalibri Regular,8pts.
SignatureCalibri Bold, 11pts.
A4 SIZE LETTERHEADS / CONTINUATION SHEETS
COMMUNICATION TOOLS - CORPORATE STATIONERY
(16 x 22.5 cm)
(10.5 x 23.5cm)
(32 x 22.8 cm)
ENVELOPES
COMMUNICATION TOOLS - CORPORATE STATIONERY
Front Back
BUSINESS CARDS
COMMUNICATION TOOLS - CORPORATE STATIONERY
Zainab FakhruddinChief Operating Officer
INTERNAL MEMOS
COMMUNICATION TOOLS - CORPORATE STATIONERY
FAX COVER SHEET
COMMUNICATION TOOLS - CORPORATE STATIONERY
REPORT COVER / DOCUMENT FORMAT
COMMUNICATION TOOLS - CORPORATE STATIONERY
INVOICE / RECEIPTS
COMMUNICATION TOOLS - CORPORATE STATIONERY
NOTEPADS/COMPLIMENT SLIPS
COMMUNICATION TOOLS - CORPORATE STATIONERY
KYC FORM (KNOW YOUR CUSTOMER)
COMMUNICATION TOOLS - CORPORATE STATIONERY
POWERPOINT TEMPLATES
TitleCalibri Regular, 24pts.Text color: White
SubtitleCalibri Regular, 18pts.Text color: White
Logo GraphicBackground
LogoHeadingCalibri Regular, 24pts.Text color: C50, Y99
TITLE PAGE SECTION PAGE
COMMUNICATION TOOLS - PRESENTATIONS
POWERPOINT TEMPLATES
LogoSilhouetteHeadingCalibri Regular, 21pts.Text color: Black
Separation LineThickness: 1 pt.Color: C50, Y99
CONTENT PAGE END PAGE
COMMUNICATION TOOLS - PRESENTATIONS
SALES STAFF UNIFORM / NAME BADGE
Embroidered logo
COMMUNICATION TOOLS - UNIFORMS
HOARDINGS / SIGN BOARDS
COMMUNICATION TOOLS - RETAIL SIGNAGE
THE BRAND
Our mission is to develop iconic landmarks around the world catering to the needs of various consumers, offering an innovative and unique lifestyle, which ultimately delivers quality and value to all our stakeholders.
THE PHILOSOPHY
MISSION STATEMENT
Our vision is to serve value and lifestyle to the growing needs of the consumers across the world, through continuous improvement, innovation and commitment, while focusing at the best interests of all our stakeholders in compliance to the environment where we operate and serve.
THE PHILOSOPHY
VISION
Our brand promise is
To provide residential, commercial and industrial properties that are visually aesthetic and offer exceptional value for money.
To be committed to quality, innovation and excellent customer service that builds trust and empowers respect with our clients.
To offer end to end customized solutions from buying to maintaining your property to the highest standards.
THE PHILOSOPHY
BRAND MESSAGES
Our messages that reinforces our value proposition:Fakhruddin Properties is a reputable developer of residential, commercial and industrial properties across prime locations within the United Arab Emirates.
Fakhruddin Properties has a diverse portfolio of projects comprising apartments, villas, offices, shopping malls and labour camps across the United Arab Emirates that includes Downtown Jebel Ali, Sheikh Zayed Road, Business Bay, Silicon Oasis, Sports City, Jumeirah Village South, The Lagoons, International City and Ajman.
Fakhruddin Facilities Management, a division of Fakhruddin Properties, are specialists in providing customized facilities management solutions across industrial, commercial and residential properties.
Fakhruddin Properties provides cost effective employee accommodation centers that caters to clients’ needs.
Fakhruddin Properties has a diverse range of warehouses in the UAE which provides storage solutions for clients.
Fakhruddin Properties is a member of Fakhruddin Holdings, a conglomerate with a diverse portfolio of successful businesses.
Fakhruddin Properties is a reputable developer of residential, commercial and industrial properties across prime locations within the United Arab Emirates.
Fakhruddin Facilities Management are specialists in providing customized facilities management solutions across residential, commercial and industrial properties.
BRAND PROPOSITION
BRAND POSITIONING STATEMENT
Lake Central
Oasis High Park
Grand Lagoon
Coral International
Trafalgar Tower
Trafalgar Central
Trafalgar Executive
Ajman Shopping Mall
Warehouses
Industrial Projects
Fakhruddin Properties is a leading developer of residential,
commercial and industrial properties across prime locations within the United Arab Emirates.
With a diverse portfolio of properties and a track record of delivering facilities management
solutions across industrial, commercial and residential
properties, Fakhruddin Properties is a name that you can trust.
Employee Accommodation
Centers
Residential&
Commercial Projects
FacilitiesManagement
Solutions
COMPANY OVERVIEW
Master LogoTo be used in all official business documents and marketing collaterals.
Single Colour Distribution
Black
Reverse colour (White)
Coporate Blue Black
COMMUNICATION TOOLS
GRADIENT COLOURS
BlueC 88, M 8, Y 7, K 1
Black
Please note that the use and application of our corporate colours helps to build our brand image by ensuring consistency in our look and feel.
Sky BlueC 46, M 3, Y 3
GreenC 84, M 17, Y 96, K 5
Dark BlueC 92, M 50, Y 5, K 1
Cool GrayC 27, M 19, Y 16, K 4
Blue Sky Blue GreenDark Blue Cool Gray
Do not create your own gradient mix. Contact our Marketing and Communications Department to request for a soft copy file in ai or pdf formats.
COMMUNICATION TOOLS
COLOUR PALETTE
Full colour logo on a light background
Full colour logo on a white background
Black colour logo on a white background
REPRODUCTION OF LOGO ON LIGHT BACKGROUND
COMMUNICATION TOOLS
White colour logo on a dark background
REPRODUCTION OF LOGO ON DARK BACKGROUND
Full colour logo on a dark colour background, font colour reversed
White colour logo on a black background
COMMUNICATION TOOLS
CORRECT USE OF LOGO ON DIFFERENT BACKGROUNDS
COMMUNICATION TOOLS
LOGO SPACING
When using the logo, allow it to “breathe” and have maximum impact by preserving a minimum clear space zone around it. The minimum clear space is equal to the height of the F, as illustrated.
Maintaining the clear space zone between the logo and other graphic elements such as type, images, other logos, and the edge of pages, helps to ensure that the logo retains a strong presence wherever it appears. Where possible, allow even more space around the logo.
COMMUNICATION TOOLS
0.5 inch
RESIZING THE LOGO
Minimum size For legibility in print, we recommend that the logo should not be reproduced smaller in width than 0.5 inch for print.Legibility of the logotype must be maintained.
Manipulation of the logo in a manner which would cause distortion is not allowed. The logo may be resized, but the proportions must be maintained.
The logo should be proportionately resized from the corner indicated by the arrow on top. Never “pinch” or “stretch” the logo to resize it.
COMMUNICATION TOOLS
Fakhruddin Properties is a member of Fakhruddin Holdings
Examples of how to include the Holdings endorsement with its companies and projects across communication channels:
Endorsement in wordings
Endorsement line with the logo
Endorsement with the Holdings logoin single color
COMMUNICATION TOOLS
HOLDING COMPANY ASSOCIATION
Black font on light colour background
FONT COLOURS
White on dark colour background
COMMUNICATION TOOLS
EMAIL FORMAT - CEO / COO
DearMr.JohnDoe,
Andipsum dipsum no s nulpute magnissis e te molor adignis sequips uscipisit, sit velipsuscing ent lut lan ulla feugait augueraesto odolore dolupta o cons dolor sismodoluptatuerodooddoloremagnimdolor auguero eu facilis ea core estrud eugiat velis adtatdioodolorauguemagnacorngeugaitenimvenibhet,quatumsanhendrencinisisisldolutemoloreetatemvelesequatalitaliquat,veldolorefaciduisdoloredignisdolorperileugiamconseddeliquamconhenisalisatumduisat.
Bore del ute faccum vercill aorper sent alit, venis autet, quipsus o eugue vero dolorevelendreeuisnosnonsedolessimillafeumdolorsumsanectetlorncinvulputatamet,quiestoconulputacilineugaitvelessequamzzriustodiam,velitwissitautat.
BestRegards,
Yusuf FakhruddinChief Executive OfficerExecutiveBoard
FAKHRUDDIN PROPERTIESP.O.Box191327-Dubai,UnitedArabEmiratesPhone+97143297920Fax+97143297921Mobile+971551234567E-mailyhamid@fakhruddin.aewww.fakhruddinproperties.com
FakhruddinPropertiesisaleadingdeveloperofresidential,commercialandindustrialpropertiesacrossprimelocationswithintheUnitedArabEmirates.FakhruddinPropertiesisamemberofFakhruddinHoldings,aleadingconglomeratewithadiverseportfolioofsuccessfulbusinesses.
Thisemailcontainsconfidentialinformationforthesoleuseoftheintendedrecipient/s.Ifyouarenottheintendedrecipient,pleasecontactthesender,deletethisemailandmaintaintheconfidentialityofwhatyoumayhaveread.
Body textCalibri Regular, 11pts.
DesignationCalibri Bold, 11pts.
DepartmentCalibri Regular, 11pts.
Business NameCalibri Bold, 11pts.
Contact InfoCalibri Regular, 10pts.
Positioning Statement Calibri Regular, 9pts.
DisclaimerCalibri Regular, 8pts.
SignatureCalibri Bold, 11pts.
COMMUNICATION TOOLS
EMAIL FORMAT - EMPLOYEES
DearMr.JohnDoe,
Andipsum dipsum no s nulpute magnissis e te molor adignis sequips uscipisit, sit velipsuscing ent lut lan ulla feugait augueraesto odolore dolupta o cons dolor sismodoluptatuerodooddoloremagnimdolor auguero eu facilis ea core estrud eugiat velis adtatdioodolorauguemagnacorngeugaitenimvenibhet,quatumsanhendrencinisisisldolutemoloreetatemvelesequatalitaliquat,veldolorefaciduisdoloredignisdolorperileugiamconseddeliquamconhenisalisatumduisat.
Bore del ute faccum vercill aorper sent alit, venis autet, quipsus o eugue vero dolorevelendreeuisnosnonsedolessimillafeumdolorsumsanectetlorncinvulputatamet,quiestoconulputacilineugaitvelessequamzzriustodiam,velitwissitautat.
BestRegards,
Dev MakhMarketing & Communications DirectorMarketing&CommunicationsDepartment
FAKHRUDDIN PROPERTIESP.O.Box191327-Dubai,UnitedArabEmiratesPhone+97143297920Fax+97143297921Mobile+971551234567E-maild.makh@fakhruddin.aewww.fakhruddinproperties.com
FakhruddinPropertiesisaleadingdeveloperofresidential,commercialandindustrialpropertiesacrossprimelocationswithintheUnitedArabEmirates.FakhruddinPropertiesisamemberofFakhruddinHoldings,aleadingconglomeratewithadiverseportfolioofsuccessfulbusinesses.
Thisemailcontainsconfidentialinformationforthesoleuseoftheintendedrecipient/s.Ifyouarenottheintendedrecipient,pleasecontactthesender,deletethisemailandmaintaintheconfidentialityofwhatyoumayhaveread.
COMMUNICATION TOOLS
Body textCalibri Regular, 11pts.
DesignationCalibri Bold, 11pts.
DepartmentCalibri Regular, 11pts.
Business NameCalibri Bold, 11pts.
Contact InfoCalibri Regular, 10pts.
Positioning Statement Calibri Regular, 9pts.
DisclaimerCalibri Regular, 8pts.
SignatureCalibri Bold, 11pts.
A4 LETTERHEADS / CONTINUATION SHEETS
COMMUNICATION TOOLS - CORPORATE STATIONERY
ENVELOPES
(16 x 22.5 cm)
(10.5 x 23.5cm)
(32 x 22.8 cm)
(43 x 32.5 cm)
COMMUNICATION TOOLS - CORPORATE STATIONERY
Front Back
BUSINESS CARDS
COMMUNICATION TOOLS - CORPORATE STATIONERY
INTERNAL MEMOS
COMMUNICATION TOOLS - CORPORATE STATIONERY
FAX COVER SHEET
COMMUNICATION TOOLS - CORPORATE STATIONERY
REPORT COVER / DOCUMENT FORMAT
COMMUNICATION TOOLS - CORPORATE STATIONERY
FORMS
COMMUNICATION TOOLS - CORPORATE STATIONERY
NOTEPADS/COMPLIMENT SLIPS
COMMUNICATION TOOLS - CORPORATE STATIONERY
Cover Inside
FOLDER
COMMUNICATION TOOLS - CORPORATE STATIONERY
Cover
Inside pages
HANDOVER MANUAL
COMMUNICATION TOOLS - OWNER’S MANUAL
POWERPOINT TEMPLATES
TitleCalibri Regular, 24pts.Text color: White
SubtitleCalibri Regular, 18pts.Text color: White
Logo GraphicBackground
GraphicBackground
HeadingCalibri Regular, 24pts.Text color: White
TITLE PAGE SECTION PAGE
COMMUNICATION TOOLS - PRESENTATIONS
POWERPOINT TEMPLATES
LogoSilhouetteHeadingCalibri Regular, 21pts.Text color: Black
Separation LineThickness: 1 pt.Color: Blue Gradient
CONTENT PAGE END PAGE
GraphicBackground
Logo
COMMUNICATION TOOLS - PRESENTATIONS
MISSION STATEMENT
To deliver customized integrated facilities management
solutions utilizing industry best practices to the mutual
benefit of all our stakeholders.
VISION
To be the regional market leader and partner of
choice in delivering integrated facilities management
solutions to our stakeholders.
To provide a complete range of cost-efficient and
industry approved facilities management solutions that
provide real value to our clients and their investments.
BRAND PROMISE
BRAND PROPOSITION
Fakhruddin Facilities Management are specialists in
providing customized facilities management solutions
across residential, commercials and industrial
properties.
OUR CREDENTIALS
• Fakhruddin Facilities Management is one of the region’s most respected facilities management companies with a
track record of delivering integrated facilities management solutions to clients.
• Fakhruddin Facilities Management is committed to developing relationships based on trust and sincerity and delivering
customized solutions that are efficient and cost effective.
• Fakhruddin Facilities Management knowledge base is unrivalled with teams consisting of highly skilled professionals
with an abundance of knowledge accumulated from delivery of global facilities management programs.
• Fakhruddin Facilities Management has consistently managed projects ranging from residential buildings, commercial
buildings, manufacturing premises, warehouses and employee accommodation centers ( labour camps).
• Fakhruddin Facilities Management is a member of Fakhruddin Holdings, a leading 50 year old conglomerate with a
diverse portfolio of successful businesses.
• Fakhruddin Facilities Management works in partnerships with its sister operations, Fakhruddin Properties, Fundamental
Technical Services and Federal Security Services to deliver integrated bespoke solutions to its clients.
Operations
Consultancy
Services
Fakhruddin Facilities Management are
specialists in providing customized
facilities management solutions across
residential, commercials and industrial
properties.
COMPANY OVERVIEW
OUR PRODUCTS: SERVICES
• Cleaning
• Security
• Mechanical electrical plumbing
• Civil
• Lifeguarding
• Pest control
• Landscaping
• Fire fighting & alarm system
• Waste management solution
• Property handover
• Management of warranties
• Lease management & rent
collection
• Legal assistance
OUR PRODUCTS: CONSULTANCY
• Strategic studies
• Design reviews
• Cost modeling
• Operational studies
• Outsourcing specifications
• Contract transition
• Renovations and retrofits
• Energy efficiency
• Mechanical efficiency
• Insurance
OUR PRODUCTS: OPERATIONS
• Single point of contact
• 24/7 integrated services
• Computer aided fm
• Tailored reports
• Preventive maintenance
• Fit out works
• Coordinated tasks
Insulation contracting
Partitions & false ceiling contracting
Floor & tiling works
Electromechanical equipment installation
Cladding works Painting contracting
Building cleaningservices
Engraving and ornamentation
works
Air conditioning, ventilations & air filtration systems
installation & maintenance
Carperntry &flooring contracting
OUR SERVICES
C O R P O R A T E I D E N T I T Y G U I D E L I N E S2 0 1 1 E M P L O Y E E M A N U A L
BRAND MESSAGES
Our messages that reinforces our value proposition:
• Premier Plastic Industries is responsible for the development and manufacture of a diverse range of plastic items that includes caps and closures for perfume bottles, aerosols and mineral water bottles using state-of-the-art injection moulding machinery.
• Premier Plastic Industries provides an integral support function to other parts of the business(Sterling Perfumes and Cosmetics)
• Premier Plastic Industries is a specialty manufacturer of five gallon water bottle plastic caps to clients across the Middle East.
• Premier Plastic Industries is a member of Fakhruddin Holdings, a conglomerate with a diverse portfolio of successful businesses.
BRAND PROPOSITION
Premier Plastic Industries is responsible for the
development and manufacture of a diverse range
of plastic items that includes caps and closures for
perfume bottles, aerosols and mineral water bottles
using state-of-the-art injection moulding machinery.
BRAND POSITIONING STATEMENT
Caps and closures for
aerosols
Mineral water bottle
caps
Caps and closures for
perfume bottles
Premier Plastics is responsible for
the development and manufacture
of a diverse range of plastic items
that includes caps and closures
for perfume bottles, aerosols
and mineral water bottles using
state-of-the-art injection moulding
machinery.
BRAND OVERVIEW
COMMUNICATION TOOLS
CORPORATE COLOURS
RedM 100, Y 100
Black
Please note that the use and application of our corporate colours helps to build our brand image by ensuring consistency in our look and feel.
GrayY 2, K 60
COMMUNICATION TOOLS
Master LogoTo be used in all official business documents and marketing collaterals.
Single Colour Distribution
Black Reverse colour (White)
COMMUNICATION TOOLS
Full colour logo on a light background
Full colour logo on a white background
Black colour logo on a white background
REPRODUCTION OF LOGO ON LIGHT BACKGROUND
COMMUNICATION TOOLS
REPRODUCTION OF LOGO ONDARK BACKGROUND
Solid white logo on a dark
colour background
White colour logo on a black
background
Colour logo on a dark colour
background
COMMUNICATION TOOLS
CORRECT USE OF LOGO ON DIFFERENTBACKGROUNDS
0.5 inch
COMMUNICATION TOOLS
RESIZING THE LOGO
Minimum size For legibility in print, we recommend that the logo should not be reproduced
smaller in width than 0.5 inch for print. Legibility of the logotype must be
maintained.
Manipulation of the logo in a manner which would cause distortion is not allowed.
The logo may be resized, but the proportions must be maintained.
The logo should be proportionately resized from the corner indicated by the
arrow on top. Never “pinch” or “stretch” the logo to resize it.
Premier Plastic Industries is a member of Fakhruddin Holdings
COMMUNICATION TOOLS
Endorsement in wordings
Endorsement line with company logo
Endorsement with the Holdings logoin single color
Examples of how to include the Holdings endorsement with its companies and products
across communication channels:
HOLDING COMPANY ASSOCIATION
COMMUNICATION TOOLS
FONT STYLE
INTERNAL USEThis is the ONLY acceptable font for use by employees.To be used in emails, documents, tenders, spreadsheets, et al.
Calibri Regular Calibri Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz0123456789 0123456789
EXTERNAL USEThese fonts are ONLY for use by the Marketing Department. To be used in Company Brochures, Advertisements, Website, Flyers, Promotional materials, et al.
Avenir Light (Body text) Avenir Medium (Titles/Heading)
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789
Futura Bold Futura CondensedABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789
COMMUNICATION TOOLS
FONT COLOURS
White colour font on a dark background
Gray colour font on a light background
COMMUNICATION TOOLS
Body textCalibri Regular, 10pts.
DesignationCalibri Bold, 10pts.
DepartmentCalibri Regular, 10pts.
Business NameCalibri Bold, 10pts.
Contact InfoCalibri Regular, 9pts.
Positioning StementCalibri Regular, 8pts.
DisclaimerCalibri Regular, 6pts.
SignatureCalibri Bold, 10 pts.
EMAIL FORMAT - CEO / COO
DearMr.JohnDoe,
Andipsum dipsum no s nulpute magnissis e te molor adignis sequips uscipisit, sit velipsuscing ent lut lan ulla feugait augueraesto odolore dolupta o cons dolor sismodoluptatuerodooddoloremagnimdolor auguero eu facilis ea core estrud eugiat velis adtatdioodolorauguemagnacorngeugaitenimvenibhet,quatumsanhendrencinisisisldolutemoloreetatemvelesequatalitaliquat,veldolorefaciduisdoloredignisdolorperileugiamconseddeliquamconhenisalisatumduisat.
Bore del ute faccum vercill aorper sent alit, venis autet, quipsus o eugue vero dolorevelendreeuisnosnonsedolessimillafeumdolorsumsanectetlorncinvulputatamet,quiestoconulputacilineugaitvelessequamzzriustodiam,velitwissitautat.
BestRegards,
Husain FakhruddinChief Executive OfficerExecutiveBoard PREMIER PLASTIC INDUSTRIES L.L.C.P.O.Box40769-Dubai,UnitedArabEmiratesPhone:+97148855588Fax:+97148855589Mobile:+971551234567E-mail:[email protected]
PremierPlasticIndustriesisresponsibleforthedevelopmentandmanufactureofadiverserangeofplasticitemsthatincludeaerosols,perfumebottlesandwaterbottlecapsusingstate-of-the-artinjectionmouldingmachinery.FakhruddinPlasticsisamemberofFakhruddinHoldings,aleadingconglomeratewithadiverseportfolioofsuccessfulbusinesses.
Thisemailcontainsconfidentialinformationforthesoleuseoftheintendedrecipient/s.Ifyouarenottheintendedrecipient,pleasecontactthesender,deletethisemailandmaintaintheconfidentialityofwhatyoumayhaveread.
Body textCalibri Regular, 10pts.
DesignationCalibri Bold, 10pts.
DepartmentCalibri Regular, 10pts.
Business NameCalibri Bold, 10pts.
Contact InfoCalibri Regular, 9pts.
Positioning StementCalibri Regular, 8pts.
DisclaimerCalibri Regular, 6pts.
SignatureCalibri Bold, 10 pts.
COMMUNICATION TOOLS
EMAIL FORMAT - EMPLOYEES
DearMr.JohnDoe,
Andipsum dipsum no s nulpute magnissis e te molor adignis sequips uscipisit, sit velipsuscing ent lut lan ulla feugait augueraesto odolore dolupta o cons dolor sismodoluptatuerodooddoloremagnimdolor auguero eu facilis ea core estrud eugiat velis adtatdioodolorauguemagnacorngeugaitenimvenibhet,quatumsanhendrencinisisisldolutemoloreetatemvelesequatalitaliquat,veldolorefaciduisdoloredignisdolorperileugiamconseddeliquamconhenisalisatumduisat.
Bore del ute faccum vercill aorper sent alit, venis autet, quipsus o eugue vero dolorevelendreeuisnosnonsedolessimillafeumdolorsumsanectetlorncinvulputatamet,quiestoconulputacilineugaitvelessequamzzriustodiam,velitwissitautat.
BestRegards,
Dev MakhGroup Marketing & Communications DirectorMarketing&CommunicationsDepartment PREMIER PLASTIC INDUSTRIES L.L.C.P.O.Box40769-Dubai,UnitedArabEmiratesPhone:+97148855588Fax:+97148855589Mobile:+971551234567E-mail:[email protected]
PremierPlasticIndustriesisresponsibleforthedevelopmentandmanufactureofadiverserangeofplasticitemsthatincludeaerosols,perfumebottlesandwaterbottlecapsusingstate-of-the-artinjectionmouldingmachinery.FakhruddinPlasticsisamemberofFakhruddinHoldings,aleadingconglomeratewithadiverseportfolioofsuccessfulbusinesses.
Thisemailcontainsconfidentialinformationforthesoleuseoftheintendedrecipient/s.Ifyouarenottheintendedrecipient,pleasecontactthesender,deletethisemailandmaintaintheconfidentialityofwhatyoumayhaveread.
COMMUNICATION TOOLS - CORPORATE STATIONERY
A4 SIZE LETTERHEADS / CONTINUATION SHEETS
COMMUNICATION TOOLS - CORPORATE STATIONERY
ENVELOPES
COMMUNICATION TOOLS - CORPORATE STATIONERY
BUSINESS CARDS
Front Back
COMMUNICATION TOOLS - CORPORATE STATIONERY
INTERNAL MEMOS
COMMUNICATION TOOLS - CORPORATE STATIONERY
FAX COVER SHEET
REPORT COVER / DOCUMENT FORMAT
COMMUNICATION TOOLS - CORPORATE STATIONERY
NOTEPADS/COMPLIMENT SLIPS
COMMUNICATION TOOLS - CORPORATE STATIONERY
HeadingCalibri Regular, 24pts.
COMMUNICATION TOOLS - PRESENTATIONS
POWERPOINT TEMPLATES
TitleCalibri Regular, 24pts.
SubtitleCalibri Regular, 18pts.
Logo GraphicBackground
TITLE PAGE SECTION PAGE
POWERPOINT TEMPLATES
LogoHeadingCalibri Regular, 21pts.Text color: Black
Separation LineThickness: 1 pt.Color: Corporate Blue
CONTENT PAGE END PAGE
COMMUNICATION TOOLS - PRESENTATIONS
Logo
Brand Name
Product Line
THE BRAND
• Sterling Parfums consists of four sub brands - Armaf, Estiara, Cosmo Designs and Hamidi Oud & Perfumes.
• The name itself positions us clearly in the minds of the consumer to say who we are and what we represent.
• The colours have been kept the same as the Sterling logo to maintain the brand image identity as being part of the Sterling umbrella.
TAGLINESThere is no tag line as the company name positions itself.
Our mission is to provide products and services with
quality and value. To establish beneficial business
relationships with suppliers who share our commitment
to customer service and competitive pricing.
THE PHILOSOPHY
MISSION STATEMENT
At Sterling Parfums, we strive to develop dynamic
global brands while focusing on the customer offering
in each location.
THE PHILOSOPHY
VISION
Our brand promise is
• To provide our customers with innovative, dynamic and
quality products at the most competitive price.
• To provide our consumers with products that they can trust
by consistently developing products that will make them
smell, look and feel their best at all times.
THE PHILOSOPHY
ContractManufacturing
Sterling Parfums is the regions
specialist in the manufacture and
distribution of fragrances with diverse
brands catering to the lifestyles of a
global audience.
COMPANY OVERVIEW
Sterling Parfums is the regions specialist in the
manufacture and distribution of fragrances with diverse
brands catering to the lifestyles of a global audience.
BRAND PROPOSITION
BRAND POSITIONING STATEMENT
BRAND MESSAGES
Sterling Parfums:
• Sterling Parfums is the regions specialist in the manufacture and distribution of fragrances with diverse
brands catering to the lifestyles of a global audience.
• Armaf is a collection of luxury premium fragrances that exudes class, style and couture.
• Estiara is an inspiring range of alternative designer fragrances that is chic and affordable.
• Cosmo Design is a diverse range of fragrances that provides real value and appeals to the mass market.
• Hamidi Oud & Perfumes is a niche brand of concentrated Arabic perfumes oils and fragrances
• Sterling Parfums has state-of-the-art manufacturing facilities, that is GMP/AE/2010/219 and ISO 9001
certified, ensuring that all products comply with rigours quality standards.
• Sterling Parfums provides unique fragrances that can extend to beauty and personal care products
leveraging through its parent company network (Sterling Cosmetics and Sea Pearl).
• Sterling Parfums has developed a niche for contract manufacturing aligned to client and market
requirements.
• Sterling Parfums is a member of Fakhruddin Holdings, a leading conglomerate with a diverse portfolio
of successful businesses.
BRAND MESSAGES
Armaf:
• Armaf is an expression of luxury that is original, innovative and couture.
• Collection of signature fragrances and scented luxuries for both men and women.
• Modern, invigorating and inspiring scents for stylish and sophisticated men.
• Glamorous, indulgent and irresistible unique designer fragrances for women.
• Armaf provides quality, competitive pricing and unique packaging that exudes class,
style and elegance.
BRAND MESSAGES
Estiara:
• Alternative designer fragrances that draws inspiration from international fragrances
worldwide.
• Chic affordable alternative fragrances with contemporary designs and packaging.
• Hip, trendy and captivating fragrances for men.
• Sparkling, spirited and sophisticated fragrances aligned to the lifestyle of today’s women.
BRAND MESSAGES
Cosmo Designs:
• Extensive range of fresh and trendy fragrances for the mass market.
• Array of scents developed to cater for your everyday needs.
• Diverse and affordable products targeting the cosmopolitan individual.
Hamidi Oud & Perfumes:
• Leading manufacturer, retailer and distributor of oriental perfumes across the GCC.
• Diverse range of concentrated perfume oils, Bukhoors, Muattars, Agarwood, Dehn Al
Oud and a selection of lotions and creams developed for the needs of the Arabic
consumer.
• Manufactured using a combination of the finest ingredients and fragrance oils without
an alcoholic base.
BRAND MESSAGES
COMMUNICATION TOOLS
Master LogoTo be used in all official business documents, marketing collaterals, advertisements, exhibitions and retail signages.
Single Colour Distribution (Black)
Logo on Dark Background
Black
Process ColorM 100, Y 60
Pantone 877CSpecial Ink Silver
Please note that the use and application of our corporate colours helps to build our brand image by ensuring consistency in our look and feel.
COMMUNICATION TOOLS
COLOUR PALETTE
COMMUNICATION TOOLS
Full colour logo on a white background
Black colour logo on a white background
REPRODUCTION OF LOGO ON LIGHT BACKGROUND
REPRODUCTION OF LOGO ON DARK BACKGROUND
Colour logo on a black background
White colour logo on a black background
COMMUNICATION TOOLS
COMMUNICATION TOOLS
CORRECT USE OF LOGO ON DIFFERENT BACKGROUNDS
LOGO SPACING
When using the logo, allow it to “breathe” and have maximum impact by preserving a minimum clear space
zone around it. The minimum clear space is equal to the height of the S, as illustrated.
Maintaining the clear space zone between the logo and other graphic elements such as type, images, other
logos, and the edge of pages, helps to ensure that the logo retains a strong presence wherever it appears.
Where possible, allow even more space around the logo.
COMMUNICATION TOOLS
0.75 inch
Minimum size
RESIZING THE LOGO
For legibility in print, we recommend that the logo should not be reproduced
smaller in width than 0.75 inch for print. Legibility of the logotype must be
maintained.
Manipulation of the logo in a manner which would cause distortion is not allowed.
The logo may be resized, but the proportions must be maintained.
The logo should be proportionately resized from the corner indicated by the
arrow on top. Never “pinch” or “stretch” the logo to resize it.
COMMUNICATION TOOLS
COMMUNICATION TOOLS
BRAND LOGO : ARMAF
Single Colour Distribution (Black) Special Colour Print (Gold)
Single Colour Distribution (Black) Special Colour Print (Gold)
COMMUNICATION TOOLS
BRAND LOGO : ESTIARA
BRAND LOGO : COSMO DESIGNS
Single Colour Distribution (Black)
COMMUNICATION TOOLS
BRAND LOGO : HAMIDI OUD & PERFUMES
Full Colour Distribution Single Colour Distribution (Black)
COMMUNICATION TOOLS
COMMUNICATION TOOLS
FONT STYLE
INTERNAL USEThis is the ONLY acceptable font for use by employees.To be used in emails, documents, tenders, spreadsheets, et al.
Calibri Regular Calibri Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz0123456789 0123456789
EXTERNAL USEThese fonts are ONLY for use by the Marketing Department. To be used in Company Brochures, Advertisements, Website, Flyers, Promotional materials, et al.
Avenir Light (Body text) Avenir Medium (Titles/Heading)
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789
Futura Bold Futura CondensedABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789
EMAIL FORMAT - CEO / COO
DearMr.JohnDoe,
Andipsum dipsum no s nulpute magnissis e te molor adignis sequips uscipisit, sit velipsuscing ent lut lan ulla feugait augueraesto odolore dolupta o cons dolor sismodoluptatuerodooddoloremagnimdolor auguero eu facilis ea core estrud eugiat velis adtatdioodolorauguemagnacorngeugaitenimvenibhet,quatumsanhendrencinisisisldolutemoloreetatemvelesequatalitaliquat,veldolorefaciduisdoloredignisdolorperileugiamconseddeliquamconhenisalisatumduisat.
Bore del ute faccum vercill aorper sent alit, venis autet, quipsus o eugue vero dolorevelendreeuisnosnonsedolessimillafeumdolorsumsanectetlorncinvulputatamet,quiestoconulputacilineugaitvelessequamzzriustodiam,velitwissitautat.
BestRegards,
Ali FakhruddinChief Executive OfficerExecutiveBoard
STERLING PARFUMSP.O.Box40769-Dubai,UnitedArabEmiratesPhone+97148855588Fax+97148855589Mobile+971551234567E-mailali@fakhruddin.aewww.sterlingparfums.com
SterlingParfumsistheregionsspecialistinthemanufactureanddistributionoffragranceswithdiversebrandscateringtothelifestylesofaglobalaudience.SterlingParfumsisamemberofFakhruddinHoldings,aleadingconglomeratewithadiverseportfolioofsuccessfulbusinesses.
Thisemailcontainsconfidentialinformationforthesoleuseoftheintendedrecipient/s.Ifyouarenottheintendedrecipient,pleasecontactthesender,deletethisemailandmaintaintheconfidentialityofwhatyoumayhaveread.
Body textCalibri Regular, 10pts.
DesignationCalibri Bold, 10pts.
DepartmentCalibri Regular, 10pts.
Business NameCalibri Bold, 10pts.
Contact InfoCalibri Regular, 9pts.
Positioning StatementCalibri Regular, 8pts.
DisclaimerCalibri Regular, 6pts.
SignatureCalibri Bold, 10 pts.
COMMUNICATION TOOLS
www.sterlingparfums.comwww.sterlingparfums.comSterling Parfums is a member of Fakhruddin Holdings Sterling Parfums is a member of Fakhruddin Holdings
ENVELOPES
COMMUNICATION TOOLS - CORPORATE STATIONERY
(16 x 22.5 cm) (10.5 x 23.5cm)
(32 x 22.8 cm)
BUSINESS CARDS
Back
COMMUNICATION TOOLS - CORPORATE STATIONERY
Front
A4 LETTERHEADS / CONTINUATION SHEETS
COMMUNICATION TOOLS - CORPORATE STATIONERY
NOTEPADS / COMPLIMENT SLIPS
COMMUNICATION TOOLS - CORPORATE STATIONERY
INTERNAL MEMOS
COMMUNICATION TOOLS - CORPORATE STATIONERY
REPORT COVER / DOCUMENT FORMAT
COMMUNICATION TOOLS - CORPORATE STATIONERY
FAX COVER SHEET
COMMUNICATION TOOLS - CORPORATE STATIONERY
INVOICE / RECEIPTS
COMMUNICATION TOOLS - CORPORATE STATIONERY
TITLE PAGE SECTION PAGE
POWERPOINT TEMPLATES
TitleCalibri Regular, 24pts.Text color: White
SubtitleCalibri Regular, 18pts.Text color: White
Logo GraphicBackground
LogoHeadingCalibri Regular, 24pts.Text color: C50, Y99
COMMUNICATION TOOLS - PRESENTATIONS
POWERPOINT TEMPLATES
COMMUNICATION TOOLS - PRESENTATIONS
Logo SilhouetteHeadingCalibri Regular, 21pts.Text color: Black
Separation LineThickness: 1 pt.Color: C50, Y99
CONTENT PAGE END PAGE
COMMUNICATION TOOLS - SIGNAGES
EXTERNAL BRADING - BUILDING FACADE
COMMUNICATION TOOLS - SIGNAGES
INTERNAL BRANDING - LOUNGE
INTERNAL BRANDING - RECEPTION AREA
COMMUNICATION TOOLS - SERVICE VEHICLES
SALES VAN / EMPLOYEES’ SERVICE VEHICLE
COMMUNICATION TOOLS - SERVICE VEHICLES
Our mission is to provide products and services with
quality and value. To establish beneficial business
relationships with suppliers who share our commitment
to customer service and competitive pricing.
THE PHILOSOPHY
MISSION STATEMENT
At Premier Cosmetics, we strive to develop dynamic
global brands while focusing on the customer offering
in each location.
THE PHILOSOPHY
VISION
Our brand promise is
• To provide our customers across the beauty and personal
care industry with innovative, dynamic and quality products
at the most competitive price.
• To provide our consumers with products that they can trust
by consistently developing products that will make them
look and feel their best at all times.
THE PHILOSOPHY
Baby Care
Facial Masks
Facial Wash
Moisturizers
Skin Cream
Face & Body Scrubs
Hair Treatment
Herbal Shampoo
Moisturizers
Scrubs
Body Lotion
Facial Cleansers
Styling Gel
Hair Oil & Tonic
Hand Sanitizers
Sun Screen
Nail Polish Remover
Baby Care
Premier Cosmetics is the regions specialist in the manufacture
and distribution of beauty and personal care products.
ContractManufacturing
COMPANY OVERVIEW
Premier Cosmetics is the regions specialist in the
manufacture and distribution of beauty and personal
care products.
BRAND PROPOSITION
BRAND POSITIONING STATEMENT
BRAND MESSAGES
Premier Cosmetics:
• Premier Cosmetics is the regions specialists in the manufacture and distribution of beauty and personal care products.
• Premier Cosmetics has a comprehensive range of products operating under the Lady Diana and FEAH brand that entails skin care, acne solutions, herbal solutions, exfoliation products and a range of bath and body products.
• Premier Cosmetics beauty and personal care products are manufactured using the finest natural ingredients.
• Premier Cosmetics has state-of-the-art manufacturing facilities, that is GMP/AE/2010/220 and ISO 9001 certified, ensuring that all products comply with rigours quality standards.
• Premier Cosmetics can provide complete beauty and personal care products that extends to fragrances and cotton accessories leveraging through its parent company network (Sterling Parfums and Sea Pearl).
• Premier Cosmetics has developed a niche for contract manufacturing aligned to client and market requirements.
• Premier Cosmetics is a member of Fakhruddin Holdings, a leading conglomerate with a diverse portfolio of successful businesses.
Lady Diana:
• Leading beauty and personal care brand providing a comprehensive range of products catering to the lifestyle of today’s woman.
• Diverse selection of products from skin care, acne solutions, herbal solutions, cleansers, exfoliation products and a range of bath and body products, all produced with natural ingredients.
• State-of-the-art research and development laboratories, dedicated in analyzing and using only the finest natural herbs, plants and substances to produce a unique range of products at competitive prices.
BRAND MESSAGES
FEAH:
• Specialists in providing cosmetic products designed to promote vitality, beauty, and overall good living.
• Extensive range of beauty and personal care products ranging from body care, skin care, hair care and a selection of baby products.
• Continuous focus on development and introduction of new products aligned to the needs of our customers.
• State-of-the-art research and development laboratory to produce innovative and value oriented products.
BRAND MESSAGES
COMMUNICATION TOOLS
Master LogoTo be used in all official business documents, marketing collaterals, advertisements, exhibitions and retail signages.
Single Colour Distribution (Black)
Logo on Dark Background
Premier Cosmetics & Toiletries Industries is a member of Fakhruddin Holdings
COMMUNICATION TOOLS
HOLDING COMPANY ASSOCIATION
Endorsement in wordings
Endorsement line with company logo
Endorsement with the Holdings logoin single color
Examples of how to include the Holdings endorsement with its companies and products across communication channels:
Black
Process ColorC 100, M 50
Process ColorK 50
Please note that the use and application of our corporate colours helps to build our brand
image by ensuring consistency in our look and feel.
COMMUNICATION TOOLS
COLOUR PALETTE
COMMUNICATION TOOLS
Full colour logo on a white background
Black colour logo on a white background
REPRODUCTION OF LOGO ON LIGHT BACKGROUND
COMMUNICATION TOOLS
REPRODUCTION OF LOGO ON DARK BACKGROUND
Full colour logo on a white background
Black colour logo on a white background
COMMUNICATION TOOLS
CORRECT USE OF LOGO ON DIFFERENT BACKGROUNDS
0.75 inch
Minimum size
RESIZING THE LOGO
For legibility in print, we recommend that the logo should not be reproduced smaller in width than 0.75 inch for print.
Legibility of the logotype must be maintained.
Manipulation of the logo in a manner which would cause distortion is not allowed. The logo may be resized, but the proportions must be maintained.
The logo should be proportionately resized from the corner indicated by the arrow on top. Never “pinch” or “stretch” the logo to resize it.
COMMUNICATION TOOLS
Special Print (Silver Foil)
BRAND LOGOS : FEAH®
Single Colour Distribution (Black)
COMMUNICATION TOOLS
BRAND LOGOS : LADY DIANA
Single Colour Distribution (Black) Special Print (Silver Foil)
COMMUNICATION TOOLS
COMMUNICATION TOOLS
FONT STYLE
INTERNAL USEThis is the ONLY acceptable font for use by employees.To be used in emails, documents, tenders, spreadsheets, et al.
Calibri Regular Calibri Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz0123456789 0123456789
EXTERNAL USEThese fonts are ONLY for use by the Marketing Department. To be used in Company Brochures, Advertisements, Website, Flyers, Promotional materials, et al.
Avenir Light (Body text) Avenir Medium (Titles/Heading)
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789
Futura Bold Futura CondensedABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789
EMAIL FORMAT - CEO / COO
DearMr.JohnDoe,
Andipsum dipsum no s nulpute magnissis e te molor adignis sequips uscipisit, sit velipsuscing ent lut lan ulla feugait augueraesto odolore dolupta o cons dolor sismodoluptatuerodooddoloremagnimdolor auguero eu facilis ea core estrud eugiat velis adtatdioodolorauguemagnacorngeugaitenimvenibhet,quatumsanhendrencinisisisldolutemoloreetatemvelesequatalitaliquat,veldolorefaciduisdoloredignisdolorperileugiamconseddeliquamconhenisalisatumduisat.
Bore del ute faccum vercill aorper sent alit, venis autet, quipsus o eugue vero dolorevelendreeuisnosnonsedolessimillafeumdolorsumsanectetlorncinvulputatamet,quiestoconulputacilineugaitvelessequamzzriustodiam,velitwissitautat.
BestRegards,
Ali FakhruddinChief Executive OfficerExecutiveBoard
PREMIER COSMETICSP.O.Box40769-Dubai,UnitedArabEmiratesPhone+97148855588Fax+97148855589Mobile+971551234567E-mailali@fakhruddin.aewww.sterlingparfums.com
PremierCosmeticsistheregion’sspecialistinthemanufactureanddistributionofbeautyandpersonalcareproducts.PremierCosmeticsisamemberofFakhruddinHoldings,aleadingconglomeratewithadiverseportfolioofsuccessfulbusinesses.
Thisemailcontainsconfidentialinformationforthesoleuseoftheintendedrecipient/s.Ifyouarenottheintendedrecipient,pleasecontactthesender,deletethisemailandmaintaintheconfidentialityofwhatyoumayhaveread.
Body textCalibri Regular, 10pts.
DesignationCalibri Bold, 10pts.
DepartmentCalibri Regular, 10pts.
Business NameCalibri Bold, 10pts.
Contact InfoCalibri Regular, 9pts.
Positioning StatementCalibri Regular, 8pts.
DisclaimerCalibri Regular, 6pts.
SignatureCalibri Bold, 10 pts.
COMMUNICATION TOOLS
EMAIL FORMAT - EMPLOYEE
DearMr.JohnDoe,
Andipsum dipsum no s nulpute magnissis e te molor adignis sequips uscipisit, sit velipsuscing ent lut lan ulla feugait augueraesto odolore dolupta o cons dolor sismodoluptatuerodooddoloremagnimdolor auguero eu facilis ea core estrud eugiat velis adtatdioodolorauguemagnacorngeugaitenimvenibhet,quatumsanhendrencinisisisldolutemoloreetatemvelesequatalitaliquat,veldolorefaciduisdoloredignisdolorperileugiamconseddeliquamconhenisalisatumduisat.
Bore del ute faccum vercill aorper sent alit, venis autet, quipsus o eugue vero dolorevelendreeuisnosnonsedolessimillafeumdolorsumsanectetlorncinvulputatamet,quiestoconulputacilineugaitvelessequamzzriustodiam,velitwissitautat.
BestRegards,
Dev MakhGroup Marketing & Communications DirectorMarketing&CommunicationsDepartment
PREMIER COSMETICSP.O.Box40769-Dubai,UnitedArabEmiratesPhone+97148855588Fax+97148855589Mobile+971551234567E-maild.makh@fakhruddin.aewww.sterlingbeautycare.com
PremierCosmeticsistheregion’sspecialistinthemanufactureanddistributionofbeautyandpersonalcareproducts.PremierCosmeticsisamemberofFakhruddinHoldings,aleadingconglomeratewithadiverseportfolioofsuccessfulbusinesses.
Thisemailcontainsconfidentialinformationforthesoleuseoftheintendedrecipient/s.Ifyouarenottheintendedrecipient,pleasecontactthesender,deletethisemailandmaintaintheconfidentialityofwhatyoumayhaveread.
Body textCalibri Regular, 10pts.
DesignationCalibri Bold, 10pts.
DepartmentCalibri Regular, 10pts.
Business NameCalibri Bold, 10pts.
Contact InfoCalibri Regular, 9pts.
Positioning StatementCalibri Regular, 8pts.
DisclaimerCalibri Regular, 6pts.
SignatureCalibri Bold, 10 pts.
COMMUNICATION TOOLS
ENVELOPES
COMMUNICATION TOOLS - CORPORATE STATIONERY
(16 x 22.5 cm)
(10.5 x 23.5cm)
(32 x 22.8 cm)
BUSINESS CARDS
Front Back
COMMUNICATION TOOLS - CORPORATE STATIONERY
A4 LETTERHEADS / CONTINUATION SHEETSSTERLING PARFUMS
COMMUNICATION TOOLS - CORPORATE STATIONERY
NOTEPADS / COMPLIMENT SLIPSSTERLING PARFUMS
COMMUNICATION TOOLS - CORPORATE STATIONERY
INTERNAL MEMOS - STERLING PARFUMS
COMMUNICATION TOOLS - CORPORATE STATIONERY
REPORT COVER / DOCUMENT FORMAT - STERLING PARFUMS
COMMUNICATION TOOLS - CORPORATE STATIONERY
FAX COVER SHEET
COMMUNICATION TOOLS - CORPORATE STATIONERY
INVOICE / RECEIPTS
COMMUNICATION TOOLS - CORPORATE STATIONERY
TITLE PAGE SECTION PAGE
POWERPOINT TEMPLATES
TitleCalibri Regular, 24pts.Text color: White
SubtitleCalibri Regular, 18pts.
LogoGraphicBackground
HeadingCalibri Regular, 24pts.
COMMUNICATION TOOLS - PRESENTATIONS
POWERPOINT TEMPLATES
COMMUNICATION TOOLS - PRESENTATIONS
LogoHeadingCalibri Regular, 21pts.Separation LineThickness: 1 pt.Color: C100, M50
CONTENT PAGE END PAGE
Our mission is to consistently deliver quality products
and services to our customers and invest in business
relationships with suppliers to drive sustainable
business growth.
THE PHILOSOPHY
MISSION STATEMENT
At Sea Pearl we strive to develop the finest cosmetic
cotton and personal care products while focusing on
the customer offering in each location.
THE PHILOSOPHY
VISION
Our brand promise is
• To provide 100% cotton that is naturally soft, absorbent and gentle on your skin.
• To provide our customers across the beauty and personal care industry with innovative, dynamic and quality products at the most competitive price.
• To ensure that the customer experience is memorable and exceeds expectations.
THE PHILOSOPHY
BRAND MESSAGES
Our messages that reinforces our value proposition:
• Sea Pearl is the regions specialist in the manufacture and distribution of the finest cosmetic cotton and personal care products across Africa, Asia, Europe and the Middle East.
• Sea Pearl has a diverse portfolio of products which includes ear swabs, cotton wool balls, cosmetic round pads, zig zag cotton, cotton rolls, pocket tissues and facial cleansers.
• Sea Pearl uses state-of-the art technology to produce a diverse range of products that are naturally soft, absorbent and gentle on the skin.
• Sea Pearl complies with international standards using only 100% natural cotton across a diverse market.
• Sea Pearl has developed a niche for contract manufacturing aligned to client and market requirements.
• Sea Pearl can provide a complete range of cotton products that extends to fragrances and cosmetics leveraging through its parent company network ( Sterling Parfums and Premier Cosmetics).
• Sea Pearl is a member of Fakhruddin Holdings, a conglomerate with a diverse portfolio of successful businesses.
Facial Cleansers
PersonalCare
Ear Swabs
Zig zag Cotton
Cosmetic Round
Pads
Cotton Wool Balls
Cotton Rolls
Pocket Tissues
Cosmetic Cottons
Sea Pearl is the region’s specialist and market leader in
the manufacture and distribution of the finest cosmetic cotton and
personal care products across Africa, Asia, Europe and the
Middle East.
ContractManufacturing
BRAND OVERVIEW
Sea Pearl is the region’s specialist and market
leader in the manufacture and distribution of
the finest cosmetic cotton and personal care
products across Africa, Asia, Europe and the
Middle East.
BRAND PROPOSITION
BRAND POSITIONING STATEMENT
REPRODUCTION OF LOGO
Master LogoTo be used in all offi cial business documents, marketing collaterals, advertisements, exhibitions and retail signages.
Single Colour Distribution
To be used only in corrugated carton box printing and/or when printing is limited to one colour only.
Black/White Monotone Blue GrayscaleMonotone Purple
COMMUNICATION TOOLS
Please note that the use and application of our corporate colours helps to build our brand image by ensuring consistency in our look and feel.
PurpleC 60, M 90
Dark BlueC 100, M 90
Cool GrayC 27, M 19, Y 16, K 4
Textured Background
COLOUR PALETTE
COMMUNICATION TOOLS
CORRECT USE OF LOGO ON DIFFERENT BACKGROUNDS
COMMUNICATION TOOLS
LOGO SPACINGWhen using the logo, allow it to “breathe” and have maximum impact by preserving a minimum clear space zone around it. The minimum clear space is equal to 2x the height of the S, as illustrated.
Maintaining the clear space zone between the logo and other graphic elements such as type, images, other logos, and the edge of pages, helps to ensure that the logo retains a strong presence wherever it appears. Where possible, allow even more space around the logo.
COMMUNICATION TOOLS
Sea Pearl is a member of Fakhruddin Holdings Endorsement in wordings
Endorsement line with company logo
Endorsement with the Holdings logoin single color
COMMUNICATION TOOLS
HOLDING COMPANY ASSOCIATIONExamples of how to include the Holdings endorsement with its companies and products across communication channels:
Sea Pearl CottonManufacturing L.L.C.
Made in U.A.Ewww.seapearl.ae
Sea Pearl is a member of Fakhruddin Holdings
Sea Pearl CottonManufacturing L.L.C.
Made in U.A.Ewww.seapearl.ae
Sea Pearl is a member of Fakhruddin Holdings
COMMUNICATION TOOLS
An example of how to apply the endorsement on its packaging.
HOLDING COMPANY ASSOCIATION
Existing packaging Proposed endorsement application
0.5 inch
Minimum size
RESIZING THE LOGO
For legibility in print, we recommend that the logo should not be reproduced smaller in width than 0.5 inch for print.Legibility of the logotype must be maintained.
Manipulation of the logo in a manner which would cause distortion is not allowed. The logo may be resized, but the proportions must be maintained.
The logo should be proportionately resized from the corner indicated by the arrow on top. Never “pinch” or “stretch” the logo to resize it.
COMMUNICATION TOOLS
FONT STYLE
INTERNAL USEThis is the ONLY acceptable font for use by employees.To be used in emails, documents, tenders, spreadsheets, et al.
Calibri Regular Calibri Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz0123456789 0123456789
EXTERNAL USEThese fonts are ONLY for use by the Marketing Department. To be used in Company Brochures, Advertisements, Website, Flyers, Promotional materials, et al.
Avenir Light (Body text) Avenir Medium (Titles/Heading)
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789
Futura Bold Futura CondensedABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789
COMMUNICATION TOOLS
EMAIL FORMAT - CEO / COO
DearMr.JohnDoe,
Andipsum dipsum no s nulpute magnissis e te molor adignis sequips uscipisit, sit velipsuscing ent lut lan ulla feugait augueraesto odolore dolupta o cons dolor sismodoluptatuerodooddoloremagnimdolor auguero eu facilis ea core estrud eugiat velis adtatdioodolorauguemagnacorngeugaitenimvenibhet,quatumsanhendrencinisisisldolutemoloreetatemvelesequatalitaliquat,veldolorefaciduisdoloredignisdolorperileugiamconseddeliquamconhenisalisatumduisat.
Bore del ute faccum vercill aorper sent alit, venis autet, quipsus o eugue vero dolorevelendreeuisnosnonsedolessimillafeumdolorsumsanectetlorncinvulputatamet,quiestoconulputacilineugaitvelessequamzzriustodiam,velitwissitautat.
BestRegards,
Yusuf FakhruddinChief Executive OfficerExecutiveBoard
SEA PEARL PERSONAL CARE INDUSTRIES L.L.C.P.O.Box40741-Dubai,UnitedArabEmiratesPhone+97143335858Fax+97143335352Mobile+971551234567E-mailyhamid@fakhruddin.aewww.seapearl.ae
SeaPearlistheregionsspecialistinthemanufactureanddistributionofthefinestcosmeticcottonandpersonalcareproductsacrossAfrica,Asia,EuropeandtheMiddleEast.SeaPearlisamemberofFakhruddinHoldings,aleadingconglomeratewithadiverseportfolioofsuccessfulbusinesses.
Thisemailcontainsconfidentialinformationforthesoleuseoftheintendedrecipient/s.Ifyouarenottheintendedrecipient,pleasecontactthesender,deletethisemailandmaintaintheconfidentialityofwhatyoumayhaveread.
Body textCalibri Regular, 11pts.
DesignationCalibri Bold, 11pts.
DepartmentCalibri Regular, 11pts.
Business NameCalibri Bold, 11pts.
Contact InfoCalibri Regular, 10pts.
Positioning StatementCalibri Regular, 9pts.
DisclaimerCalibri Regular, 8pts.
SignatureCalibri Bold, 11 pts.
COMMUNICATION TOOLS
EMAIL FORMAT - EMPLOYEE
DearMr.JohnDoe,
Andipsumdipsumnosnulputemagnissisetemoloradignissequipsuscipisit,sitvelipsuscingent lut lanulla feugaitaugueraestoodoloredoluptaoconsdolorsismodo luptatuerodooddoloremagnimdolor augueroeu facilis ea coreestrudeugiat velis ad tatdioodolorauguemagnacorngeugaitenimvenibhet,quatumsanhendrencinisisisldolutemoloreetatem velesequat alit aliquat, vel dolore faciduis dolore dignis dolorper il eugiamconseddeliquamconhenisalisatumduisat.
Bore del ute faccum vercill aorper sent alit, venis autet, quipsus o eugue vero dolorevelendreeuisnosnonsedolessimillafeumdolorsumsanectetlorncinvulputatamet,quiestoconulputacilineugaitvelessequamzzriustodiam,velitwissitautat.
BestRegards,
Dev MakhGroup Marketing & Communications DirectorMarketing&CommunicationsDepartment
SEA PEARL PERSONAL CARE INDUSTRIES L.L.C.P.O.Box40741-Dubai,UnitedArabEmiratesPhone+97143335858Fax+97143335352Mobile+971551234567E-maild.makh@seapearl.aewww.seapearl.ae
SeaPearlistheregionsspecialistinthemanufactureanddistributionofthefinestcosmeticcottonandpersonalcareproductsacrossAfrica,Asia,EuropeandtheMiddleEast.SeaPearlisamemberofFakhruddinHoldings,aleadingconglomeratewithadiverseportfolioofsuccessfulbusinesses.
Thisemailcontainsconfidentialinformationforthesoleuseoftheintendedrecipient/s.Ifyouarenottheintendedrecipient,pleasecontactthesender,deletethisemailandmaintaintheconfidentialityofwhatyoumayhaveread.
Body textCalibri Regular, 11pts.
DesignationCalibri Bold, 11pts.
DepartmentCalibri Regular, 11pts.
Business NameCalibri Bold, 11pts.
Contact InfoCalibri Regular, 10pts.
Positioning StatementCalibri Regular, 9pts.
DisclaimerCalibri Regular, 8pts.
SignatureCalibri Bold, 11pts.
COMMUNICATION TOOLS
LETTERHEADS / CONTINUATION SHEETS
COMMUNICATION TOOLS - CORPORATE STATIONERY
ENVELOPES
COMMUNICATION TOOLS - CORPORATE STATIONERY
BUSINESS CARDS
Front Back
COMMUNICATION TOOLS - CORPORATE STATIONERY
INTERNAL MEMOS
COMMUNICATION TOOLS - CORPORATE STATIONERY
Sea Pearl is a member of Fakhruddin Holdings
FAX COVER SHEET
COMMUNICATION TOOLS - CORPORATE STATIONERY
REPORT COVER / DOCUMENT FORMAT
COMMUNICATION TOOLS - CORPORATE STATIONERY
NOTEPADS/COMPLIMENT SLIPS
COMMUNICATION TOOLS - CORPORATE STATIONERY
POWERPOINT TEMPLATES
TitleCalibri Regular, 24pts.Text color: White
SubtitleCalibri Regular, 18pts.Text color: White
LogoGraphicBackground
GraphicBackground
HeadingCalibri Regular, 24pts.
Text color: White
TITLE PAGE SECTION PAGE
COMMUNICATION TOOLS - PRESENTATIONS
CONTENT PAGE END PAGE
GradientBackground
Logo
POWERPOINT TEMPLATES
LogoHeadingCalibri Regular, 21pts.Text color: Black
Separation LineThickness: 1 pt.Color: Blue Gradient
COMMUNICATION TOOLS - PRESENTATIONS
MISSION STATEMENT
To deliver customized security solutions utilizing
industry best practices to meet the needs and
expectations of our clients.
VISION
To be the regional market leader and partner of
choice in delivering customized security solutions
to our clients.
BRAND PROMISE
To provide a complete range of security
solutions that provides real value and peace of
mind to our clients and their investments.
BRAND POSITIONING
Federal Security Services are specialists in providing
customized security solutions to clients across
industry sectors.
OUR CREDENTIALS
• Federal Security Services is one of the region’s most respected security services provider with a track record of
delivering customized security solutions to clients.
• Federal Security Services is committed to developing relationships based on trust and sincerity and delivering
customized solutions that are efficient and cost effective.
• Federal Security Services knowledge base is unrivalled with teams consisting of highly skilled professionals with an
abundance of knowledge accumulated from over 50 years experience in delivering customized security solutions to
clients across the region.
• Federal Security Services is a member of professional accredited specialist organizations pertaining to the field of
security ensuring that it is continuously abreast of new trends, methodologies and working practices.
• Federal Security Services is a member of Fakhruddin Holdings, a leading 50 year old conglomerate with a diverse
portfolio of successful businesses.
OUR CREDENTIALS
• Member of British Bodyguard Association BBA (UK)
• Member of International Professional Security Association IPSA (UK)
• Member of International Professional Association Close Protection World CPW (UK)
• Member of International Association for Counterterrorism & Security IACSP (USA)
• Member of American Society for Industrial Security ASIS (USA)
Logistics
Warehouse Security Maritime Security
Event Security
Data Centres
Hospitals and Schools
Car Parks & Valet
Office Security
Retail Security
Visitor AttractionsSecurity
VIP Protection
OUR SERVICES
COMMUNICATION TOOLS - LETTERHEAD
COMMUNICATION TOOLS - BUSINESS CARD
COMMUNICATION TOOLS - ENVELOPES
COMMUNICATION TOOLS - NOTEPAD
COMMUNICATION TOOLS - FAX COVER
EXTERNAL COMMUNICATION STYLE GUIDELINES
When communicating externally it is crucial to maintain consistency and continuity across
the various communication channels if we are to build trust and credibility. There is plenty of
flexibility in our style of communications to allow creativity in our designs and thought process.
The following elements do need to be present on all communication to ensure consistency.
THE ARCHITECTUREThe logo needs to adapt to the correct size depending on the size of the medium and in
accordance with the guidelines specified.
To help us establish a consistent and credible brand a single typeface has been chosen to
be applied for most applications – Avenir. The size of the font for the primary and secondary
headlines needs to be as per the guidelines set in this document.
When a logo is accompanied with a strap line - there are exceptions when the two (logo and
strap line) can be separated as long as both elements are visible within close proximity.
When the logo is used on an image, the area behind the logo should be a lighter background
so that the font type is visible.
EXTERNAL COMMUNICATION STYLE GUIDELINES
THE PHOTOGRAPHYIt is important to select images that reflect our personality and set the right tone.
The images we use in our communications needs to engage the viewer.
If a single image is not available then multiple images can be used to convey the
message.
Using the right image can enrich the message we send and tell a powerful story.
THE MESSAGINGThe messages that are conveyed should be relevant to the appropriate target audience.
Maintain legibility and remember to keep it simple. Never overload a page.
The call to action should include the web address and contact details of the company.
The messages must be in relation to the image being used.
SUMMARY
This document should now help you understand how to use the key design elements of
our identity to create the right look and feel. Before you send any communication, take a
moment to check the following:
Have you correctly sized and placed the logo?
Is our logo in the correct colors with the right color background?
Are the images you are using reflecting our style and personality and is it aligned with the
messages you are sending?
Are your headlines and copy sized and styled correctly?
Is the message conveyed in the right tonality to the right target audience?
Have you included the appropriate call to action?
In order for us to project a confident, credible and consistent appearance to our audiences,
we must adhere to our communications standards. The success of our business depends on
how well we communicate and the consistency in our communications.
Together, we will build a strong, distinctive and credible brand.
For further information, please contact:
YUSUF FAKHRUDDINExecutive BoardE-mail: [email protected]: 055 600 4006
CONTACT DETAILS
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