Hotel Performance & Trends
01|16
Report
Fairmas Hotel Reportin cooperation with Solutions Dot WG
Occ: 67%, ADR: €90, RevPar: €60 December performed much better than in the previous year, continuing the trend for the whole 12 month period. This is due exclusively to the rate, after a marginal decrease in oc-cupancy (Occ:-0.3%, RevPar: +4%, ADR: +4%). New Year‘s Eve and the Advent weekends went well, if not as strong as in the preceding year. Thanks to the favorable positioning of the turn of the year and the resulting midweek public holidays much good trade carried over into January. MICE business was particularly satisfying in the last month of the year. The general trend was once again confirmed here: heavy de-mand leading to price rises in the capital.
Occ: -1.7%; ADR: +1.6%; RevPar: -0.1%
January is expected to more or less reflect
last year‘s level. Coming straight after
New Year‘s Eve the week-end sold well, rates were clear-
ly up on the previous year. The Fashion Week is always
very difficult to estimate and generally not until the
last minute, so rates are still holding back. The Green
Week only plays a special role in the west half of the
city. Convention demand is slowly beginning to pick up
again now the Christmas break is over.
Occ: -3.4%; ADR: +4.6%; RevPar: +1.0%
The pre-booking status for February is
slightly lower in many hotels than last
year, although conditions are virtually identical: Carni-
val, Fruit Logistica, Berlinale – a repeat of 2015. More
than anything else, convention demand is still sluggish
at the moment while individual business is short term
anyway. Bautec, which follows its own biennial rhythm,
is with us again this year and should make for a rise
in rates.
Occ: -3.3%; ADR: -0.9%; RevPar: -4.1%
The forecast for March is pretty negative.
More holidays than last year fall in
March and Easter is traditionally a rate inhibitor, the
holidays either side of it providing just as little impetus.
An international soccer match at the Olympic Stadium
on Easter Saturday could still cause a minor increase
in rates. Advance bookings for the ITB are not yet up
to last year’s rate. We are also missing two congresses
which had an excellent effect on figures last year.
01 02 03
December 2015 – Final spurt in Berlin
Trend
+ 0,8%
+ 4,2%
+ 5,1%
Occ ADR RevPar
Occ: + 5,5 % ADR: - 4,9 %
RevPar: + 0,6 %
Occ: + 8,9 % ADR: + 0,4 %
RevPar: + 9,4 %
Occ: - 2,3 % ADR: + 0,9 %
RevPar: - 1,5 %
Occ: + 8,7 % ADR: + 5,8 %
RevPar: + 14,9 %
Occ: + 4,9 % ADR: - 2,8 %
RevPar: + 1,9 %
Occ: + 1,6 % ADR: + 3,4 %
RevPar: + 4,9 %
Occ: + 6,0 % ADR: - 3,8 %
RevPar: + 1,8 %
Occ: + 2,6 % ADR: - 6,5 %
RevPar: + 9,2 %
Occ: + 4,9 % ADR: + 27,4 %
RevPar: + 33,8 %
Occ: - 0,6 % ADR: + 6,2 %
RevPar: + 5,6 %
Occ: + 3,3 % ADR: + 5,4 %
RevPar: + 8,9 %
Occ: + 0,8 % ADR: + 4,2 %
RevPar: + 5,1 %
Jan 15 Feb 15 Mar 15 Apr 15 May 15 Jun 15 Jul 15 Aug 15 Sep 15 Oct 15 Nov 15 Dec 15
© Fairmas 2016
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