Download - Facebook Updates Fan Pages (webinar)

Transcript
Page 1: Facebook Updates Fan Pages (webinar)

Facebook Upgrades…Again

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#1: Cover photos

1. Great opportunity for strong first impression

2. Size- 850 x 315 pixels

3. Cannot contain the following:• Price or purchase information • Contact information• Reference to user interface elements• Calls to action

4. Need help? Use my friends at TweetPages.com

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#2: Timeline

1. Updates appear in two columns

2. Updates appear in chronological order

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#3: Highlighting posts

1. Good way to call attention to specific post (like an image)

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#4: Pinned posts

1. Pinned posts appear at the top of Timeline

2. Pinned posts appear at the top for 7 days

3. You can only pin one update at a time

4. Suggestion: use for promotions, special offers, and important updates

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#5: Milestones

1. Use Milestones to tell a story about your company

2. Highlight important company events

3. You can add Milestones to Timeline from the past

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#6: Tabs are now “Apps”

1. No more tabs on the left navigation

2. Apps go from 520 pixels wide to 810 wide

3. Current apps will still function after 3/30

4. Use as “call to action” buttons (111x74)

5. Only 4 show at a time• You can have 12 total• 2 are default (photos and likes)

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#7: No more default landing pages

1. New visitors to your Page will land on your Timeline by default

2. You no longer have control of where you “land” visitors

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#8: Messaging

1. Your fans can now send you a message instead of posting only on your wall

2. One more inbox to manage

3. Easier for customers, etc to reach out to you (more effective customer service)

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#9: Admin panel

1. Now appears on the top of your Page

2. Shows notifications, new likes, messages and your Insights

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#10: Advertising

1. “The content is the ad”

2. “Premium ads” for 25k/month• Ads in the news feed• Mobile ads• Ads on the log out page• Reach Generator

3. Reach Generator• 75% reach versus 16% reach

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Your next steps:

1. Create a cover photo and profile picture for your Page (TweetPages.com)

2. Update or delete your tabs (now “apps”)

3. Create a strong 1st impression by pinning a post

4. What Milestones can you share?

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Thursday, March 29th at 8:00 PM EST/5:00 PM PST