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Tripling your Traffic with Translation
London Facebook Developer Garage,February 11th 2009
Facebook Translation - Introduction
Introduction- What a translated application looks like- Why it’s worth doing- How it works- How to implement it- Pros and cons
Facebook Translation - Introduction
A translated application – Six DegreesEnglish
Facebook Translation - Introduction
A translated application – Six DegreesEnglish
French
Facebook Translation - Introduction
A translated application – Six DegreesEnglish
French
Spanish
Facebook Translation - Introduction
A translated application – Six DegreesEnglish
French
Spanish
Danish
Facebook Translation - Introduction
A translated application – Six DegreesEnglish
French
Spanish
Danish
Catalan
…plus dozens others
Facebook Translation - Introduction
Why bother? – Facebook’s international growth
Facebook Translation - Introduction
Why bother? – Six Degrees users now
Facebook Translation - Introduction
Why bother? – Six Degrees users now1. Spain 45,395 45.00%
2. Argentina 12,764 12.65%
3. United States 8,695 8.62%
4. Mexico 3,958 3.92%
5. Chile 3,448 3.42%
6. Australia 3,296 3.27%
7. United Kingdom 3,289 3.26%
8. Italy 2,366 2.35%
9. France 1,805 1.79%
10. Venezuela 1,743 1.73%
Facebook Translation - Introduction
Why bother? – Six Degrees growth, 12 monthsAll users – growth from June 2008
US English – relatively steady
The majority of the growth is Spanish speaking
Facebook Translation - Introduction
How does it work?Users with the translation tool
Submit translations as they find them
Facebook Translation - Introduction
How does it work?Users with the translation tool
Submit translations as they find them
Facebook Translation - Introduction
Technical setupIn your FBML, where you had:<h2>Welcome to my app</h2>
you put<h2><fb:intl>Welcome to my app</fb:intl></h2>
That’s pretty much it
Facebook Translation - Introduction
Technical setupYou can also have translations for HTML or
FBML attribute values:<fb:fbml-attribute name="title">
<fb:intl desc="Name of tab for contacting the application developer.">Contact</fb:intl>
</fb:fbml-attribute>
(With an optional description to help the translator.)
Facebook Translation - Introduction
Technical setupEnable translation in your application:Monitor translations as they come in
Facebook Translation - Introduction
Downsides- You need user volume- Translation will be patchy- Some languages may never be translated- Only works for FBML applications- No access to the translated text- Possible customer support issues
Facebook Translation - Introduction
Why it’s great- More traffic- Users do the work for you- The least satisfying form of vandalism- An advantage for the small player with a loyal
audience
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