Janet Fouts :: TatuDigital.com
Fundraising with FacebookKeys to developing a winning strategy
Janet Fouts :: TatuDigital.com
Get people talking• Shareable topics
• Questions
• Polls
• Inspire
photo credit: http://www.flickr.com/photos/pedrosimoes7/5178745207/
Janet Fouts :: TatuDigital.com
Donors
• Encourage donors to help
• Add a “share” button to your donations
page
• Create messages they can use
• Ask for stories
• Friendly competition and guilt
Janet Fouts :: TatuDigital.com
Integration
• Add social sharing buttons everywhere
• Donations page
• Thank you page
• Website
• Emails
• Newsletter
https://developers.facebook.com/docs/plugins/
Janet Fouts :: TatuDigital.com
Text
http://razoo.com
Janet Fouts :: TatuDigital.comhttps://fundrazr.com/
Janet Fouts :: TatuDigital.comhttp://www.justgiving.com/
Janet Fouts :: TatuDigital.com
Advertising
• Ads
• Sponsored
stories
• Promoted posts
stats via
http://www.seomoz.org/blog/facebook-promoted-post-vs-sponsored-story-test
Janet Fouts :: TatuDigital.com
Promoted Posts
Janet Fouts :: TatuDigital.com
What to promote
• When your reach drops-promote a post
• Calls to action
• Shareable content
• Report results
• Partner offers-discounts
• Deadlines
Janet Fouts :: TatuDigital.com
Shareable content
http://simplymeasured.com
Janet Fouts :: TatuDigital.com
Be Graphic
• Links alone are not enough to get the click
• Images and videos create emotional response
• Tell your story
• Tell us why we should care
Janet Fouts :: TatuDigital.comhttps://www.facebook.com/charitywater
call
to
action
Janet Fouts :: TatuDigital.comhttps://www.facebook.com/bigcatrescue
Call to action
Janet Fouts :: TatuDigital.comhttps://www.facebook.com/surfrider
Janet Fouts :: TatuDigital.comhttp://memegenerator.net
Janet Fouts :: TatuDigital.com
Video
Janet Fouts :: TatuDigital.comhttp://animoto.com/cause
Janet Fouts :: TatuDigital.com
Tech-Soup
http://bit.ly/YPmPEN
• Digital storytelling
resources
• Tools list
• Tips and tricks
• On-demand webinars
Janet Fouts :: TatuDigital.com
Measurement
• What are your goals?
• Use landing pages
• Insights
• Sproutsocial.com
• PageLever.com
Janet Fouts :: TatuDigital.com
Insights
Janet Fouts :: TatuDigital.com
Insights
Janet Fouts :: TatuDigital.com
Janet Fouts :: TatuDigital.com
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