The Facebook® Advertising Ecosystem

2013 Q3 vs Q2Performance for Brands Powered by Kenshoo SocialTM

IMPRESSIONSUP 13%

CLICKSUP 14.4%

REVENUE2.16x HIGHER

REVENUE PER CLICK1.76x HIGHER

CONVERSION RATE2.36x HIGHER

CONVERSIONS2.85x HIGHER

COST-PER-CLICKDOWN 9%

FacebookDelivering additional ad inventory including News Feed placement

AdvertisersOptimizing social campaigns better and managing costs to achieve goals

ConsumersEngaging more with Facebook ads across devices

Kenshoo SocialActivating tailored algorithms that bid to actual customer value

FacebookProviding deeper ad targeting and higher impact image formats

AdvertisersPromoting most relevant products with customized ads

ConsumersContinuing to interact with brands on and o� Facebook beyond the initial click

Kenshoo SocialEnabling real-time, dynamic product ads driven by SEM and PLA demand signals

FacebookReaching new prospects and existing customers at all points in the customer journey

AdvertisersTracking each touchpoint in the path-to-conversion and attributing revenue lift to Facebook

ConsumersTaking action and completing purchases, propelled by more relevant and engaging ads

Kenshoo SocialIntegrating with social relationship platforms to measure revenue and illuminate value of paid, earned, and owned media

Facebook Consumers Advertisers Kenshoo Social

Copyright 2013, Kenshoo, Ltd. All Rights Reserved

Data points reflect more than 85 million Facebook ads across a representative sample of advertisers and agencies using Kenshoo Social. Note: There may be variations in numbers for past or future research published by Kenshoo as the rolling data set is dynamic each new quarter. Facebook® is a registered trademark of Facebook, Inc.

RETURN ON INVESTMENT3.04x HIGHER

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