Face

Negotiation

Theory

http://www.flickr.com/photos/gulfu/4940812056/

1. WHAT?

http://www.flickr.com/photos/hi-phi/66012169/

Intercultural conflicts and the

Ways people from

DIFFERENT

cultures work through

communication

and cultural barriers http://www.flickr.com/photos/gmleuty/400571086/

http://www.flickr.com/photos/lumaxart/2137735924/

RESPECT

COMPETENCE

UNDERSTANDING

FACE

Is YOUR

SELF Image

http://www.flickr.com/photos/jliba/4195202912/

INDIVIDUALISTIC CULTURE Individual face is more important than culture

http://www.flickr.com/photos/hamed/225868856/

COLLECTIVIST CULTURE Culture face is more important than individual

http://www.flickr.com/photos/1village/2848329197/

http://www.flickr.com/photos/dunechaser/142079765/

2. WHO?

http://www.flickr.com/photos/akc77/3370167184/

WE ALL

PARTICIPATE IN THIS THEORY

BUT….

http://www.flickr.com/photos/ionushi/323766792/

Studied by:

APPLIED COMMUNICATIONS DIVISION

INTERPERSONAL AND INTERCULTURAL DIVISION

CRITICAL AND CULTURAL STUDIES DIVISIONS

NONVERBAL COMMUNICATION

3. SO WHAT?

CAN

Change the way we communicate within Our own culture and

amongst other cultures

DOES

CHANGE OUR UNDERSTANDING OF CULTURE VERSUS INDIVIDUAL IMAGE

PROVIDE MORE INSIGHT ON OUR PERCEPTION OF SELF IMAGE

http://www.flickr.com/photos/21496790@N06/5065834411/

4. CRITICISM

CONFUSING

COMPLEX

CHANGING

http://www.flickr.com/photos/gillian_m/448800043/

http://www.flickr.com/photos/horiavarlan/4273168957/

5. GLOBAL STEREOTYPES

http://www.flickr.com/photos/planetobserver/4770854832/

DEVELOPED COUNTRIES

INDIVIDUAL CULTURE

http://www.flickr.com/photos/acmace/4549658952/

THIRD WORLD COUNTRIES

COLLECTIVIST CULTURE

http://www.flickr.com/photos/rietje/3387982980/

DOUG MARGISON

DMARGIS@CLEMSON.EDU