Millennials, Social
Media, and Education:
Connecting With Your
Students
Josh MurdockInstructional DesignerLisa MaconProfessor
Live Twitter#hashtag for presentation#SMV #FACC61
WHAT IS THIS PRESENTATION ALL
ABOUT?
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The Millennial Generation: Who are they? What are they like? What are they doing? How do we engage them?
Twitter:
What is Twitter?
How can I use it?
Why do I use it?
Facebook:
What is Facebook?
How can I use it?
Why do I use it?
Our Millennials
http://www.youtube.com/watch?v=2_CgM2btWzM
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The Millennial Generation
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The Millennial Generation has emerged as a force that will shape the social and economic dynamics of the next decade (Howe & Strauss, 2000).
The definition of
when millennials
were born varies,
with estimates
ranging from
1977 to
1982
Researchers agree that the uniqueness of millennials results from technological forces that have affected this generation.
Unique millennial
competency is the
ability to effectively
use broadly
networked digital
communication
technologies to
quickly and
seamlessly
accomplish a
variety of tasks.
Millennial Students Characteristics
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What do you believe are the characteristics of a millennial?
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“Individuals raised with computers deal with
information differently compared to previous cohorts: They develop hypertext minds, they
leap around.”- Marc Prensky
Characteristics of the Millennials
O Learn better through discovery and experiential learning rather than by being told
O Have the ability to shift their attention rapidly from one task to another and may choose not to pay attention to things that don’t interest them — attention deployment
O Believe multitasking is a way of life and are comfortable when engaged in multiple activities simultaneously
O Believe staying connected is essential and they want a fast response time (Howe & Strauss, 2000)
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Their learning styles originated with millennials growing up with technology
My 1st Computer
–millennials were born around the time the PC was introduced
–20 percent of the students began using computers between the ages of 5 and 8
–and almost all millennials were using computers by the time they were 16 to 18 years of age (Jones, 2002).
MILLENIALS TECHNOLOGY
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No landline (cell phone only)
Texted in the past 24 hours
Use twitter
Used wireless internet away from home
0% 20% 40% 60% 80% 100%
41%64%
80%88%
14%20%
62%75%
AN
D
http://bit.ly/aUJvzp
MILLENIALS Technology
10
AN
D
Feb
-05
Au
g-0
6
Nov-0
8
Jan
-10
0%10%20%30%40%50%60%70%80%
7%
51%71% 75%
Social networking sites: how use has changed
http://bit.ly/aUJvzp
Millennial Students
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OHave never known a life without computers and the Internet
OConsider computers a part of lifeOConnect to information OCommunicate in real-timeOHave social networkingOHave been raised in the presence
of video and computer gamesOStudents in their 20s may have
had more experience with games than with reading (Oblinger,2004).
These experiences helped to form the way
in which millennials seek, process,
and report information.
How they “ Tick ”O Exposed to vast amounts of
information at a very young ageO Different patterns of
communications and social intimacy
O Ambitious, but with unrealistic expectations
O Well aware of rules, but enjoy the challenge of circumventing the rules
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ENGAGING THE MILLENNIALS
OLearn at a fast pace that does not involve a “telling style”/ “text-oriented” style of teaching
OLike visual examples, less text, and less telling
OWant interactivity
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Our challenge is to introduce new learning and teaching approaches to engage the millennial students.
Is using Social Media
tools one of those
approaches?
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“Your goal should not be to discard social media, but to figure out how to make it a powerful tool, rather than a useless distraction.”
-Ben Parr
A Vision of K-12 Students Today
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Social Media Revolution 2010
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“The qualities that make Twitter seem insane and half-baked are what makes it so powerful.”
- Jonathan Zittrain –Harvard Law Professor & Internet Expert
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Glossary of Twitter TermsTweet. A message sent via Twitter (140
Charters).
Hashtag. Hashtags allow the community to
easily stream a particular subject by using a
hash in front of the tag. Example: Putting
#iPhone in a tweet about the iPhone.
DM. A Direct Message sent via Twitter only the
recipient can see.
Twittastic. The Twitter version of fantastic.
Dweet. A tweet sent while drunk.http://webtrends.about.com/od/twitter/a/twitter_glossary.htm
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“Why do I want to write only 140 characters at a time?”
-Josh Murdock
Variety of Content – News Source – Instant Information – Promotional Tool – Networking
https://twitter.com/professorjosh
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“It use to be, you had to be famous to let everyone know what was on your mind. Not any more!” -Lisa Macon
https://twitter.com/lisamacon
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“University Makes Twitter a Required Class for Journalism Students.”
University officials cited increasing demand from employers for new hires well-versed in social media, and Twitter’s importance in global events like the Iran elections earlier this year.
http://mashable.com/2009/10/23/twitter-class/
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“Before long you begin to realize how much Twitter helps you inspire others.”
- A m a n d a K e r n
https://twitter.com/amandakern
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“ The principle goal of education is to create men and women who are capable of doing new things, not simply repeating what other generations have done.”
- Jean Piaget
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Hotseat at Purdue University
http://www.itap.purdue.edu/tlt/hotseat/
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Facebook Stats - www.facebook.com
More than 500 million active users
50% of our active users log on daily
Average 130 friends
People spend over 700 billion minutes per
month on Facebook
Average user is connected to 80 community
pages, groups, and events
Average user creates 90 pieces of content
each month
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“FACEBOOK IS MY SOCIAL AND WORK NETWORK.” – Josh MurdockConnect – Collaborate – Share – Network
http://www.facebook.com/joshmurdock
My “Like” Pages
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“Not being on Facebook is like not having a TV or not owning a cell phone. You can avoid it, but you’ll really miss out. ” –
Lisa Macon
http://www.facebook.com/lisamacon
My “Like” Page
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Facebook for EAP courses
– Wendy Wish-Bogue
English for Academic Purposes
Utilizing Groups on Facebook for Class Assignment
Wall Posting for Each Chapter: Must be 6-10 Sentences2 Comments 4-8 Sentences on Other Student’s Postings
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“Instead of asking students to stop using it, embrace Facebook as a learning & communication tool.” – A m a n d a K e r n
http://www.facebook.com/amandakern
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Organizations & DepartmentsLearning Technology and Alternative Delivery
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CONTACT INFORMATIONTwitter: @professorjoshFacebook: facebook.com/joshmurdockWordpress: http://professorjosh.wordpress.com/ Email: [email protected]
Twitter: @lisamaconFacebook: facebook.com/lisamaconEmail: [email protected]
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