FOREWORD
Many people have asked me to collate my prolific and
popular blog posts series, especially those on subjects
related to LinkedIn, into an “all-in-one” format. This
manual has been created in response and includes my
articles on the theme of LinkedIn Profiles, together with
some new material written especially for it. I have
presented the content in a printable format, with the
intention that this will become an essential easy-to-grab
item for your desk.
Over the course of this year, the LinkedIn platform has
changed enormously and in my discussions with the VP
of the LinkedIn User Experience, it was made clear many
more major changes are coming early in 2016. Therefore
I have not gone into small details, simply because these
are likely to become 0outdated very quickly. Instead I
have sought to concentrate on the broad brush
strategies and philosophies for optimizing the benefits
of LinkedIn Profiles for 2016.
Gary Sharpe, December 2015.
URL: bit.ly/ioelp
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