PREPARED BY:
E-JCS CONSULTANTS
EILEEN RATKEJOANNA WIEBE
CAROL RICHARDSONSIMRIT PARMAR
MAY 22, 2008
The City of Edmonton Urban Tapestry Project
e-Collaboration Strategic Assessment
The City of Edmonton Urban Tapestry Project e-Collaboration Strategy
Agenda:
Project Vision
The City of Edmonton is planning an e-collaboration initiative to promote
awareness of history and stories about locations in the urban core and Old
Strathcona area, including the University of Alberta as part of its urban revitalization and transformation vision
for the City.
Usage Usage OpportunityOpportunity
Actively research information about government benefits and services
Less likely to conduct online transactions
To round out the citizen experience
Drive increase value from IT investments
Promote the web as a place to actact
Government Web Sites are Popular with Canadians – Forrester Research
Key Insight: The City of Edmonton Tapestry Project offers a leading opportunity for the citizens of Edmonton to engage through active involvement
and collaboration.
Requirements for a Citizen eCollaboration Strategy
Clearly demonstrate to site visitors the benefits of web interactions by:
Leading citizens toward self-service Web interactions
Ensure an easy to use interface and an easy way to resolve self-service problems
Make Web interactions follow rules of conversation
Recall repeat visitors’ identity and preferences based on user volunteered data
Forrester Benchmark 2007: Minimal Progress in eGovernment Adoption
The City of Edmonton Urban Tapestry Project e-Collaboration Strategy
Citizen Experience
http://www.youtube.com/watch?v=b1f44JSqOnU
Three Phased Approach
Foundational Layer Conclusion of Open Call Post-Crowdsourcing Built
www.edmonton.ca/tapestrywww.edmonton.ca/tapestry
The City of Edmonton Urban Tapestry Project e-Collaboration Strategy
10
Weighted Social Networking Solutions Overlay
Source: Gartner Magic Quadrant for Team Collaboration and Social Software, 2007
258
247
260
Key Data Points:
•25 companies considered
•15 excluded based on
completeness of vision and ability to
execute
•10 underwent rigorous
assessment
•3 Short Listed
Social Networking Software Top Three Short Listed
Social Networking Software Vendors
IBM Lotus Connections
Novell “Groupwise” ICEcore
The City of Edmonton Urban Tapestry Project e-Collaboration Strategy
Edmonton Urban Tapestries Project Implementation Framework
Assessment & Planning
~ 4 – 8 Weeks
Design~ 3 – 6 months
Measurement and Ongoing Improvement
Service Management , Governance & PMO
Business Case Creation
Management Review of Strategy
Architecture Design
Core Process Design
Stabilization and Continuous Improvement
•3 & 12 Month Audit
Future Service Assessment
Stakeholder Reviews
Deployment Planning
Pilot
RFP & Vendor Selection
Implementation~6 – 12 months
Proof of Concept
Solution Development
Production Deployment
Challenges and Insights to Consider
AttributesAttributes Measurement Measurement
Leading citizens toward self-service Web interactions
Ensure an easy to use interface and an easy way to resolve self-service problems
Make Web interactions follow rules of conversation
Recall repeat visitors’ identity and preferences based on user volunteered data
500 Entrants to Open Call
1500 Personal Accounts Started
Conversion Rate ~5%
Bounce Rate <50%
User Satisfaction Input
Success Criteria: Case Study – Urban Tapestries – UK
Next Steps
Review Recommendations with key stakeholder groups
Take Go No Go Decision
If yes, Prepare to Conduct Restricted RFP
Determine Roles and Responsibilities (Refer to DACI Decision Making Model in Appendix of Report)
Feel Free to Contact eJCS Consultants at any time for further information
THE CITY OF EDMONTON URBAN TAPESTRY PROJECT
E-COLLABORATION STRATEGY
THANK YOU