------Technical Transformation Through Architectural
Evolution ------
EXPEDIAMaxsam Partners
In 2009, as Expedia’s market share grew, so did the need for technological agility via an architecture plan and
execution strategy for swift platform modernization to
create new features for their dynamic consumer base.
Think Tank
Maxsam worked hand-in-hand with Expedia to identify best methods toward a new generation platform without disrupting daily business transactions on their sites.
Strategy:
• Reviews of business objectives, feature roadmaps, and user cases
• End to end evaluations of legacy and existing new architecture
• Assessments of existing development processes from conceptualization to release and maintenance
• Detailed data flow audits of all complimentary systems
Maxsam worked with Expedia teams to provide:
Current State
Data Flow
Action
•… a system design and migration strategy supporting daily business transactions on their sites and progress toward their new Java-based platform.
•… delivering an interoperability plan to bridge gaps between the legacy platform, existing new technology, and remaining architectural elements required for Expedia to remain one of the most competitive travel companies in the world.
Maxsam and Expedia decided on:
Theoretical and tactical calibration
Team restructuring in alignment with business goals
Agile development methods
Technical strategic planning and consensus building
Conclusion At the end of a 12-month period, Maxsam had successfully completed a market-facing feature throughout a technical transformation encompassing:
U s e t h i s s l i d e t o p ro v i d e a c o m p e l l i n g c a l l - t o - a c t i o n ( C TA ) .
“Maxsam Partners joined the effort to migrate Expedia to a service oriented approach and modern
development platform…We worked together on defining architecture, resourcing, and scheduling for the work
across all Expedia technology teams. I was very impressed with Maxsam Partners’ approach to
executive-level communication, setting expectations clearly, and asking the right questions… As a direct
result of their engagement, we put together an innovative approach to this complex problem and laid
out the blueprints of how the systems would be rebuilt.”
-Mike Foster- Director of Technology, Expedia (2006-2010)
Top Related