EXECUTIVE SUMMARY REPORT FEBRUARY 18, 2020 - MARCH 18, 2020
PRESENTED TO
March 18, 2020
Executive Summary Report 2
TABLE OF CONTENTS
Ranking Summary 3
• All Keywords 3
Ranking Trends 5
Organic Traffic 6
• Top Performing Search Terms 7
All Traffic 8
• Leading Search Referrals 8
• Leading Search Engines 9
• Leading Medium Referrals 9
• Leading Site Referrals 9
Competition Analysis 11
Recent Links Acquisitions 16
March 18, 2020
Executive Summary Report 3
2
GOOGLE.COM RANKING SUMMARY
Organic Position Distribution
FEB 18 2020 - MAR 18 2020
20
0
1-3 4-10 11-20 21-30 31-40 41-50 51-60 61-70 71-80 81-90 91-100
Ranked
1st
2nd
3rd
Moved
Moved
No
New Top
1-3 Page Page Page Up Down Change 100
9 17 3 0 8 4 8 0
ALL KEYWORDS
Keywords Position vs. Past Month vs. Start Local Vol
apex nc dental implant solutions
1 1
-
12
11
n/a
clear invisible braces in apex 1 3
2 33
32 n/a
dental filling treatment apex nc
1 B 1
-
1
-
n/a
dentists in apex nc
1 A 1
-
1
-
590
family dentistry and implants apex nc 1 2
1 4
3 n/a
invisalign invisible braces apex nc 1 4
3 4
3 n/a
tooth filling and dental treatment apex nc
1 B 1
-
24
23
n/a
invisalign clear braces apex 3 8
5 36
33 n/a
oral surgery and dental implant apex nc 3 2
1 8
5 n/a
apex nc invisalign dentist
4 4
-
7
3
n/a
dental implant surgery apex
4 4
-
7
3
n/a
invisalign dentist apex nc
5 5
-
10
5
n/a
oral surgery and dental implant center apex nc 5 4
1 10
5 n/a
March 18, 2020
Executive Summary Report 4
Keywords Position vs. Past Month vs. Start Local Vol
apex dental filling treatment 7 5
2 18
11 n/a
apex dental implant services 7 8
1 12
5 n/a
family dentist in apex nc 7 10
3 20
13 n/a
apex dental filling services 10 11
1 67
57 n/a
dental treatment filling tooth apex 13 5
8 12
1 n/a
orthodontics apex nc 13 42
29 39
26 40
apex dental clinic
20 20
-
26
6
20
March 18, 2020
Executive Summary Report 5
Search Terms 09/ 10/ 11/ 12/ 01/ Current
RANKING TRENDS
Engine 19 19 19 19 20
Google.com apex nc dental implant solutions 100+ 100+ 9 5 1 1
Google.com dental filling treatment apex nc 100+ 100+ 1 1 1 1
Google.com family dentistry and implants apex nc 100+ 100+ 2 2 1 1
Google.com tooth filling and dental treatment apex nc 100+ 100+ 9 1 1 1
Google.com dental implant surgery apex 100+ 100+ 4 4 6 4
Google.com apex nc invisalign dentist 100+ 100+ 6 4 4 5
Google.com oral surgery and dental implant center apex
nc 100+ 100+ 8 4 4 8
Google.com apex dental filling treatment 100+ 100+ 11 8 5 10
Google.com apex dental implant services 100+ 100+ 10 8 9 12
Google.com dental treatment filling tooth apex 100+ 100+ 9 5 5 24
Google.com apex dental filling services 100+ 100+ 12 11 11 10
Google.com orthodontics apex nc 100+ 100+ 39 43 33 15
Google.com family dentist in apex nc 100+ 100+ 19 10 7 10
Google.com invisalign dentist apex nc 100+ 100+ 7 5 5 6
Google.com apex dental clinic 100+ 100+ 17 20 20 43
March 18, 2020
Executive Summary Report 6
ORGANIC TRAFFIC
FEB 18 2020 - MAR 18 2020 IN COMPARISON WITH JAN 18 2020 - FEB 17 2020
550 people visited your website from
search engines this month
In detail, this is what happened:
60
40
20
0
Previous Month Current Month
550 organic visits
people visited your website from search
People who visited your website during a period of time only
466 organic new users
people who visited your site for the first time
People who visited your website for the first time, recorded
985 organic pageviews
pages viewed by visitors
People who recordedly viewed, refreshed, or went back to your
page
67.27% organic bounce rate
visits with only one page viewed
People who only viewed and did not do anything on your page
Vis
its
March 18, 2020
Executive Summary Report 7
Search Terms Visits Page PV Per AVG Bounce
TOP PERFORMING SEARCH TERMS
Views Visit Time
(not provided) 544 975 1.8 00:01:30 67.10%
are there dental office that just specialize in dental cleaning… 1 1 1.0 00:00:00 100.00%
better dental apex 1 5 5.0 00:02:10 0.00%
dentist tongue tie cary 1 1 1.0 00:00:00 100.00%
how to treat dental implant odor 1 1 1.0 00:00:00 100.00%
laser tongue tie revision new england 1 1 1.0 00:00:00 100.00%
which is better geha or delta dental 1 1 1.0 00:00:00 100.00%
March 18, 2020
Executive Summary Report 8
ALL TRAFFIC
FEB 18 2020 - MAR 18 2020 IN COMPARISON WITH JAN 18 2020 - FEB 17 2020
March 18, 2020
Executive Summary Report 9
852 people visited your website
from all sources this month
In detail, this is what happened:
100
75
50
25
0
Previous Month Current Month
852 total visits
people visited your website from search
People who visited your website during a period of time only,
recorded
Organic (65%) Direct (17%)
Paid Traffic (17%) Other (2%)
1,487 total pageviews
pages viewed by visitors
People who recordedly viewed, refreshed, or went back to your
page
698 total new sessions
people who visited your site for the first time
People who visited your website for the first time, recorded
67.96% global bounce rate
visits with only one page viewed
People who only viewed and did not do anything on your page
LEADING SEARCH REFERRALS
Tra
ffic
Ra
nge
March 18, 2020
Executive Summary Report 10
Search Engines Visits Page PV Per AVG Sources
Medium Visits Page PV Per AVG Sources
(not provided) 544 975 1.8 00:01:30 67.10%
are there dental office that just specialize in dental clea… 1 1 1.0 00:00:00 100.00%
better dental apex 1 5 5.0 00:02:10 0.00%
dentist tongue tie cary 1 1 1.0 00:00:00 100.00%
how to treat dental implant odor 1 1 1.0 00:00:00 100.00%
laser tongue tie revision new england 1 1 1.0 00:00:00 100.00%
which is better geha or delta dental 1 1 1.0 00:00:00 100.00%
LEADING SEARCH ENGINES
Views Visit Time
google 537 951 1.8 00:01:27 67.60%
bing 9 18 2.0 00:00:59 66.67%
yahoo 4 16 4.0 00:07:26 25.00%
LEADING MEDIUM REFERRALS
Views Visit Time
organic 550 985 1.8 00:01:29 67.27%
(none) 144 258 1.8 00:01:59 64.58%
cpc 143 214 1.5 00:00:39 76.22%
referral 15 30 2.0 00:02:33 46.67%
LEADING SITE REFERRALS
Keywords Visits Page
Views
PV Per
Visit
AVG
Time Sources
March 18, 2020
Executive Summary Report 11
google 680 1,165 1.7 00:01:17 69.41%
(direct) 144 258 1.8 00:01:59 64.58%
bing 9 18 2.0 00:00:59 66.67%
zocdoc.my.salesforce.com 6 11 1.8 00:04:00 33.33%
yahoo 4 16 4.0 00:07:26 25.00%
l.facebook.com 2 3 1.5 00:00:19 50.00%
facebook.com 1 1 1.0 00:00:00 100.00%
google.co.uk 1 1 1.0 00:00:00 100.00%
icravefreebies.com 1 1 1.0 00:00:00 100.00%
iglobal.co 1 1 1.0 00:00:00 100.00%
Sources Visits Page
Views
PV Per
Visit
AVG
Time Sources
March 18, 2020
Executive Summary Report 12
COMPETITION ANALYSIS
Keyword: apex nc dental implant solutions
1
50
100
betterdental.com brushandfloss.com hansendentistryapex.com
olivechapeldentistry.com peakcitydentistry.com
brushandfloss.com
olivechapeldentistry.com
https://www.apexsmiles.com/dental-implants
http://www.apexdentalgroup.com/services/implants.html
https://www.alliancedentistrync.com/dental-implants-apex-nc/
https://www.olivechapeldentistry.com/Services/Apex-Dental-Implants/10883
https://www.ncimplantcenter.com/dental-implants/all-on-4-chapel-hill-nc/
https://www.twinleafdentistry.com/dental-implants
https://www.carydental.com/dental-implants/
https://www.cardinalfamilydentistry.com/services/dental-implants
https://www.dentalimplantscarync.com/benefits-tooth-implants/
Organic Results
https://betterdental.com/oral-surgery/dental-implants/
Competitors
March 18, 2020
Executive Summary Report 13
Keyword: clear invisible braces in apex
1
50
100
betterdental.com brushandfloss.com hansendentistryapex.com
olivechapeldentistry.com peakcitydentistry.com
brushandfloss.com
olivechapeldentistry.com https://www.alliancedentistrync.com/apex-nc-invisalign/
https://www.altherrorthodontics.com
https://www.carydental.com/invisalign-clear-braces/
http://www.apex-orthodontics.com/treatment-services
http://www.apex-orthodontics.com/invisalign-braces
https://www.carolinateeth.com/raleigh-dentist-apex-dentist-clearcorrect/
https://www.cardinalfamilydentistry.com/services/invisalign
Organic Results
https://betterdental.com/cosmetic-dentistry/invisalign/
https://hansendentistryapex.com/invisalign/
https://www.peakcitydentistry.com/cosmetic-treatments/clear-braces/
Competitors
March 18, 2020
Executive Summary Report 14
Keyword: dental filling treatment apex nc
1
10
20
betterdental.com brushandfloss.com hansendentistryapex.com
olivechapeldentistry.com peakcitydentistry.com
brushandfloss.com
olivechapeldentistry.com
http://www.betterdental.com/
https://www.olivechapeldentistry.com/
https://www.alliancedentistrync.com/tooth-fillings-apex-nc/
https://www.olivechapeldentistry.com/Services/Apex-Tooth-Colored-Fillings/
10847
https://betterdental.com/general-dentistry/dental-filling/
https://betterdental.com
https://www.peakcitydentistry.com/patient-information/advanced-technology/
http://www.apexncendo.com/services/root-canal-therapy/
https://www.apexsmiles.com/root-canal-treatment
Organic Results
https://www.pezdekdentalcare.com/
Competitors
March 18, 2020
Executive Summary Report 15
Keyword: dentists in apex nc
1
5
10
betterdental.com brushandfloss.com hansendentistryapex.com
olivechapeldentistry.com peakcitydentistry.com
brushandfloss.com
olivechapeldentistry.com https://www.yelp.com/search?cflt=generaldentistry&find_loc=apex%2C+nc
https://www.yelp.com/search?cflt=dentists&find_loc=Apex%2C+NC
https://betterdental.com
https://www.peakcitydentistry.com
https://www.apexgeneraldentistry.com
https://bassfamilydentistryapex.com
https://www.olivechapeldentistry.com
Organic Results
http://www.betterdental.com/
https://www.olivechapeldentistry.com/
http://www.peakcitydentistry.com/
Competitors
March 18, 2020
Executive Summary Report 16
Keyword: family dentistry and implants apex nc
1
10
betterdental.com brushandfloss.com hansendentistryapex.com
olivechapeldentistry.com peakcitydentistry.com
brushandfloss.com
olivechapeldentistry.com
https://www.peakcitydentistry.com
https://bassfamilydentistryapex.com
https://www.brushandfloss.com/apex/
https://www.leahyfamilydentistry.com
https://www.cardinalfamilydentistry.com
https://www.carydental.com
https://www.apexgeneraldentistry.com
https://hansendentistryapex.com
https://www.alliancedentistrync.com/dental-implants-apex-nc/
Organic Results
https://betterdental.com
Competitors
March 18, 2020
Executive Summary Report 17
RECENT LINKS ACQUISITIONS
FEB 18 2020 - MAR 18 2020
www.
www.
www.
www.
www.
www.
www.
www.
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