8/9/2019 Evoto - Research and Development.pdf
1/40
RAY CHEUNG
Evoto - Research and Development
SEARCH
8/9/2019 Evoto - Research and Development.pdf
2/40
SEARCHSTARTING POINT
Combinin interests
Initially my idea bean quite vaue,
with no real sense of direction other
than wantin to combine several
interests of mine. Ive always had
a fascination with abstraction and
diital desin and at first I wanted to
take a more illustrative approach of
transformin photos into alternative
forms and shapes.
An app?
At the same time I
also wanted to explore
brandin in more depth.
Combinin my
illustration and brandin
interests, this prompted
the idea of explorin
interaction app desin.
The resultin initial idea
was an app that would
allow users to take
aspects from a photo
and make new formswith them, to be shared
with others.
01
8/9/2019 Evoto - Research and Development.pdf
3/40
SEARCHCHANGE
Orbs
I was particularly intriued with the
idea of a circular form as the rounded
shape would allow for more dynamic
alterations. From here I bean
considerin if these rounded forms
could be used as a raphic statistic for
the photo, rowin in size dependin
on several factors.
02
Brian Enos 77 Million Paintings was
a particularly interestin concept
that held relevance to my idea of
transformation. Perhaps the app could
randomly enerate a raphic form
based on the photo which could then
morph and chane in many ways.
https://www.youtube.com/watch?v=W1dXFn_z9vAhttps://www.youtube.com/watch%3Fv%3DW1dXFn_z9vA8/9/2019 Evoto - Research and Development.pdf
4/40
SEARCHHOW
03
What to do?
Thins bean to et a bit confusin.
It seemed a trade off between
practicality of the app and my
own interests in makin abstract
visualisations had to be considered.
It was clear more research needed
to be conducted to et a stroner
understandin of what I wanted to do.
The Problem
The round orb would be both a piece
of illustration and a statistic for the
oriinal photo. Realistically however
it would be difficult to desin refined
forms for each photo and make it a
user friendly automated process.
8/9/2019 Evoto - Research and Development.pdf
5/40
SEARCHRESEARCH
04
The most grandiose result of the photography
enterprise is to give us the sense that we can
hold the whole world in our heads as ananthology of images.
To collect photographs is to collect the world.
(Sontag, 1979)
What I learnt helped
tremendously. In some ways
photoraphs could be seen as
offerin the ability to collect
parts of the world and show
control over the past.
They could also be seen as
experiences iven form and
miniatures of reality that
anyone can make or acquire.
An idea that was raised in
a feedback session was
that I should consider the
wider meanins behind
photoraphy and their emotive
experiences. To do so I looked
at Susan Sontas book, On
Photography.
From here I wanted to develop
the app with a focus on
networkin and the sharin of
memories. Yet this had to be
done in a unique way unlike
other photo apps.
Could photoraphs function
not only as a static form, but to
further persuade the creation
of memories?
8/9/2019 Evoto - Research and Development.pdf
6/40
SEARCHRESEARCH pt.2
05
But even more importantly, you need to know
how to create a visual narrave.
You need to know how to tell a story.(Grin, 2008)
To elaborate, what if there was
a way for photos to be used as
an inition for other photos?
For example if the user views
the network of a friends
holiday where they found a
rare animal, this miht remind
them of a photo they took of
the same animal in another
country. From there it could
branch off to show a celebrity
they encountered whilst in that
country. These were all quick
examples but it held a lot of
potential. In turn the rowth
of these stories could retain
the oriinal imae yet result
in a widely expandin visual
network of memories.
It would not be unjustified to
consider photoraphs as a
form of narrative. A method
of sharin memories and
experiences. David Griffin
makes a stron point that
photos tell stories. This heavily
influenced my concept of
creatin an app that takes
these stories and forms a
visual conversation around it.
http://www.ted.com/talks/david_griffin_on_how_photography_connects%3Fembed%3Dtrue8/9/2019 Evoto - Research and Development.pdf
7/40
SEARCHRESEARCH pt.3
06
I was not going to Honolulu because I wanted
to see life reduced to a short story. I was
going to Honolulu because I wanted to see life
expanded to a novel, and I sll do.(Didion, 2009)
Usin Didions quote, If photoraphs are indeed
short stories based on another persons life and
experiences, then what I am proposin with my
app desin is a way for people to take the story
and build upon it with their own experiences
and memories, creatin a new and rowin
larer novel. Another example is this, imaine
tellin a story around a warm campfire and not
knowin where the conversation wi ll take you,
but alon the way a whole rane of stories are
shared. This campfire is your personal space
and each photo taken builds a new campfire
with new listeners sittin around it. I felt there
was a lot of potential that had been untouched
in the social photo app reion and my concept
could fill that ap.
http://www.ted.com/talks/david_griffin_on_how_photography_connects%3Fembed%3Dtrue8/9/2019 Evoto - Research and Development.pdf
8/40
SEARCHRESEARCH pt.4
07
With my storytellin
networkin idea firmly set, I
bean researchin existin
apps not entirely related tophotoraphy, but to develop
a better understandin of the
visual and functional aspects I
would need to consider.
I chose the Yota Play app
initially as it demonstrated
how layout can be used
to divert user attention tointeractive elements on the
screen. In par ticular however,
a noticeable detail was the
usae of radients over many
of the buttons. This led me to
look in more depth into the
desin of the app.
Yota Play iPhone App
Desiner: AllofUs
Sept. 23, 2011
8/9/2019 Evoto - Research and Development.pdf
9/40
SEARCHRESEARCH pt.5
08
With my networkin idea
in development, I bean
researchin existin apps
perhaps not entirely related tophotoraphy, but to develop
a better understandin of the
visual and functional aspects I
would need to consider.
Yota Play Update
Desiner:
Derek Boaten + Richard Sullivan
2013
NEW
What I discovered was an
updated brandin and UI of
the Yota app in recent years.
This drew reat attention
to the visual development
and trends that had radically
chaned app development
over the past few years.
Instead of radients to
simulate depth and response,
the new desin featured a
much simpler and flatter
desin. Less text was used
on naviational elements and
a sense of minimalism was
applied, creatin a cleaner
overall feel.
8/9/2019 Evoto - Research and Development.pdf
10/40
SEARCHRESEARCH pt.6
09
Vital iPhone App
Desiner:
Swipe Studio
December, 2013
To explore the current trends
within app desin further, I
bean lookin at Vital. Vital
functions by displayin an
abstract flower which rows
as a sense of achievement for
reachin activity oals. Visually
the desin uses a flat schemeof briht colours that creates
a friendly feel. It became clear
that more apps in recent years
have adapted to the rowin
trend of simpler desin with
less clutter and unnecessary
desin elements.
8/9/2019 Evoto - Research and Development.pdf
11/40
SEARCHRESEARCH pt.7
10
Skeuomorphic vs Flat
Upon further research, the
Skeuomorphic vs Flat desin
debate was a lare topic
within recent times. Whilst the
trend of flat desin had rown
rapidly, it was important to my
app development to research
into what caused the transition,
as this would offer insiht into
why the wider audience has
opted for this new style.
Skeuomorphic seems to refer to the creation of details and
objects made to appear similar to its real life counterpart.
Up until the sure of the flat desin trend, skeuomorphic was
widely popular. The sure of flat desin seems to come from a
wider lobal audience of users with smart phones, an extension
of minimalism. As more people become accustomed to usin
their device, the less trim and excess is required to operate the
functions. Perhaps the most important aspect is that a cleaner
more simpler style appeals to a wider audience whilst still beinvisually pleasin and functionally capable.
However it would have been reckless to immediately consider flat desin as the
best visual style for my app. My priority was instead to consider the best way to
make the app functionally effective. From here, I could then consider the best
visual style suited for my taret audience of a modern eneration and to ensure
the brand worked in harmony. As a result, flat desin was an influence but in no
means a straihtforward solution for what I wanted to produce.
Pros and Cons of Flat
Potentially dull
Simple and clean
8/9/2019 Evoto - Research and Development.pdf
12/40
SEARCHNAME TEST
11
At the time my concept was still focused on morphin the photos into an
alternate illustrative object. The name needed to capture the key aspects of the
app, ranin from rowth and chane of the orbs to bein clear that it was a
photoraphic app. A balance had to be found between bein too literal and dull, ortoo abstract and confusin. The result was a combination of three details.
More -
The idea of expansion and
the addictive nature of
photoraphy.
Morph -
A transformation of the photo
into a raphic new shape.
Photo-
As an app the name also
needed to be clear of itspurpose and function.
8/9/2019 Evoto - Research and Development.pdf
13/40
SEARCHFEEDBACK
12
To ather feedback on Morphoto I asked 30
people within the aes of 17 to 25. Around 75%
felt the name needed improvement and that it
did not ive off the correct messae that I had
oriinally planned. This made me reconsider
not only the name, but also to rethink whomy app was aimed at and what I wanted to
communicate throuh the overall brandin.
75%
Felt the name was not
effective
New oals
Modern
FriendlySophisticated
Simple to use
Both enders
Needs to be visually up to date
and suited for a eneration of
technoloy users.
Prioritise usability, the user
should not have to strule
with the apps functions.
Overall the brandin should
come across as friendly andnot too serious. It should also
be aimed at a youn adult
audience so it must retain an
element of sophistication.
8/9/2019 Evoto - Research and Development.pdf
14/40
SEARCHBRAND NAME
13
Havin established who my appwas aimed at,
I needed to consider a new name. It was at this
point that I moved away from the abstract form
idea and wanted to focus more on function
and the rowth of a memory network. Instead,whilst the aspect of rowth would still be there,
the focus would not be on morphin the photo
into an illustrative form. The new name had to
reflect a modern approach with a fun side. The
result: Evoto. A short and snappy combination
of evolution to show the constantly rowin
nature of the network, evoke to represent the
recallin of memories and photo to tie it all up.
8/9/2019 Evoto - Research and Development.pdf
15/40
SEARCHNAME DEVELOP
14
Yet a name alone would
not be enouh. Many other
details such as typoraphy
and colour needed to be
considered. A number ofsketches helped to enerate a
basic idea for the typoraphy.
From here I considered a
number of existin typefaces
and analysed the feel they
communicated and whether it
was appropriate for my brand.
Because of my established
oals for the app, I felt a sans-
serif typeface with a rounded
appearance would be best
suited for the name.
8/9/2019 Evoto - Research and Development.pdf
16/40
SEARCHTYPEFACE
15
After consideration of a
number of typefaces, I decided
upon a lowercase usae of
Bariol as it synerised with my
oals entirely. The rounded
appearance complimented
the visual style of the apps
assets and details whilst
ivin off a friendly feel. As a
result the font also ives off
a sophisticated and modern
appearance. Makin the
decision became a sum of
realisin what the brand was
tryin to communicate and to
the specific taret audience.
8/9/2019 Evoto - Research and Development.pdf
17/40
SEARCHLOGO RESEARCH
16
Client: The Poets
Desiner:
Jeroen van Eerden
2013
I found this particular loo
effective in that it clearly
indicates its intentions in
a clever way. The camera
shape is presented throuh a
continuous line, representin
the unity of a marriae.
The colours also help to
communicate a feelin of
warmth by usin a warm red/
pink. These indications all
demonstrate how a loo can
deliver many meanins in onesmall fiure.
Instaram
Desiner:
Mackey Saturday
2013
Overall the loo for Instaram
demonstrates a fun and
playful approach, usin a
script typeface whilst keepina professional approach. The
blue colour also suests a
universal approach that is both
safe and calm.
It was vital to understand how existin loos
can be broken down and what values the details
represented. These examples showcase how
colour, shape and typoraphy can be used to
represent the overall brand. This is an important
step that needs attention as deliverin the
wron loo combination could disrupt the entire
feel of the brand.
17
8/9/2019 Evoto - Research and Development.pdf
18/40
SEARCHLOGO IDEAS
17
Similarly to the name, the loo also had to be
relevant, almost like a clever clue. A common
theme was the usae of linkin circles which
represented almost all three details of my app,
rowth, photoraphy and connectin whilst
bein friendly in appearance. My initial ideas
were quite abstract and minimal, althouh what
I needed to keep in mind was that the loo
needed to be simple and understandable, yet
clever and meaninful. Makin the distinctionthat the brand was for an app made it so some
of the initial sketch ideas were not reasonable.
18
8/9/2019 Evoto - Research and Development.pdf
19/40
SEARCHLOGO DEVELOP
18
Friendly
This was visualised
throuh the smile formed
by connectin shapestoether.
Social hih five!
In combination with the
smile, the outstretched
arms reachin toetherand the circles represent
the social aspect of the
app. The hands meetin
toether in the centre acts
as both a hih-five and
the idea of expandin a
network of photos.
Photoraphy
Whilst the loo itself was
quite abstract, I needed to
use a visual that clearlyshowed the photoraphic
nature of the app. For this
I used the upper part to
visualise a camera frame
without detractin from
the existin elements.
A more literal approach on
this loo development, whilst
still bein visually interestin.
Overall it had to be liht
hearted, easy to reproduce
and should communicate the
various parts of my brand.
19
8/9/2019 Evoto - Research and Development.pdf
20/40
SEARCHLOGO OUTLINE
19
Usin circles
When constructin theloo I found it easier to
work with circles. The
usae of rounded shapes
also helped to create a
friendlier feel opposed to
usin sharp corners.
20
8/9/2019 Evoto - Research and Development.pdf
21/40
SEARCHAPPLY COLOUR
20
Choosin the colour combo
The colour scheme was heavily
influenced by rowth and chane, usin
an orane to show excitement. The
usae of a dark rey also helps to retain
a modern and sophisticated feel, aimed
at the taret audience. Alon the way I
also considered the importance of colour
application and its powerful effects.
The above example showcases a colour
scheme that would not be appropriate as
it specifically tarets a particular ender.
21
8/9/2019 Evoto - Research and Development.pdf
22/40
SEARCHPROFILE
21
Perhaps the biest step from here was
applyin my established brandin to parts of
the app. I had to not only consider how it would
appear, but also how it would feel to use. The
sketches allowed me to map out wireframes
for naviation and placement of features. The
app would function upon 4 main areas: Home,
Discover, Camera and Profile.
From my sketches I bean experimentin with
layout. Workin on a small 640x1136 resolution
was difficult and unusual at first. However once
a list of features was made for the profile, it
became easier to focus upon the visual style
and UI components. As with the name andloo, visual consistency was important to
maintain throuhout the desinin stae. Whilst
at first lance it miht not appear completely
innovative, a balance needed to be found with
practicality and experimentation. From the
profile the user can naviate to their friends,
favourites and evoplies. Also they can quickly
view recent photos. Desin wise the profile had
to be a visually pleasin area that felt personal
to each and every user.
22
8/9/2019 Evoto - Research and Development.pdf
23/40
SEARCHNAVIGATION
22
Usin a 10 column rid was important as an unalined
appearance would not only hamper the visual appearance but
miht also dissuade the user from enjoyin the usae of the app.
For naviation I decided
to consider a number of
approaches, comin down
to balancin appearance
and functionality. In the left
example the user is provided
a sleeker interface and an
emphasis on viewin the
profile alone. I found the
downside would be that theuser is required to press two
buttons in a location at the top,
instead of the usual bottom
row. With the riht example I
took a lihter tone. I felt the
overall desin of this example
was not effective due to the
spacin of the icons and the
positionin of the naviation.
23
8/9/2019 Evoto - Research and Development.pdf
24/40
SEARCHFINE TUNING
23
Avoid usin the
same colour in
both interactive and
noninteractive elements.
This is also another vital
step that is important to
consider. In the case of
my app I have used the
orane to indicate areas
to be interacted with. This
contrasts with the ray
or white and helps to
emphasise certain areas.
Incorporate a brands
assets in a refined,
unobtrusive way.
Make sure all styles of a
custom font are leible
at different sizes.
Give tappable controls a
hit taret of about 44 x
44 point
Usin rounded typoraphy
and a distinctive orane,
ray and white were key
details that stay true to
the Evoto brand.
For my app I have been
usin the Bariol font at
36pt Bold for the profile
and lare headers or
areas that attention
should be diverted to.
24pt Reular is used for
smaller detailin, with
18pt Reular or Bold for
body text.
The imae on the riht
shows how each element
of interaction is at least
44x44pt/px (72dpi) and
as a result ensures the
user can safely click on
each element.
It was important that I did my
research on the specifications
for iOS app desin. These
few rules helped to tune the
desin for usability, aimed at
providin a natural and easy
user experience.
24
8/9/2019 Evoto - Research and Development.pdf
25/40
SEARCHPROFILE
24
Desinin the visual interface
for the profile requiredconsideration of the brand
as a whole alonside the end
users needs. I approached
the desin with the idea of
creatin a space that is both
easy to naviate and personal
to the user. The positionin
of the friends, favourites
and evoply counters were
positioned within the Evoto-
sinature rounded shape with
a darker layer beneath toremain easily visible and easy
to understand. From here the
user is able to view their recent
photoraphs in a allery like
style which pays tribute to
existin photo apps, but also
acts as a stylistic expansion of
their memories in a clean and
minimal style.
25
8/9/2019 Evoto - Research and Development.pdf
26/40
SEARCHCAM RESEARCH
25
When considerin how to desin the interface
for the camera app, a priority is makin sure the
buttons and functions were in a reconisable
location. As most users are familiar with
existin smartphone camera apps, analysin
existin desins would provide insiht into how
each part is desined. For both Instaram and
the iOS7 camera app, the buttons are placed
towards the bottom of the interface within
easy reach of the user. This seems like the
most practical and effective choice as other
alternatives have downsides. In this scenario
then, it is clear that a priority of function overform is necessary.
26
8/9/2019 Evoto - Research and Development.pdf
27/40
SEARCHVERSION ONE
When it came down to
developin the interface,
it did not seem practical
to use opacity and empty
space in the same way as
the profile. Usin a flat dark
colour scheme would instead
provide an interface that
visually contrasts with the
orane and white buttons,
allowin the user to focus on
the important job of takin
the photo. Adjustments were
also made to adhere to the
friendly rounded and modern
visual style. This can be seen
at the centre bottom which
uses a rounded appearance tonot only draw attention to the
main function but to add more
interest to the overall desin.
27
8/9/2019 Evoto - Research and Development.pdf
28/40
SEARCHFINAL CAMERA
However with the current camera desin I
did not feel it fulfilled its potential. Whilst it
executed its intended function there was more
room to experiment. I decided to redesin the
interface with a different approach that used
less block rey, shiftin away from an entirely
flat approach. This new desin uses a balance
between function and style, with a definin
ability bein able to dra the edes down to
create Evoplies. These Evoplies are the definin
aspects of the network function of the app.
Enablin the button in the top riht activates
and deactivates the create evoply system. This
ensures the user has a choice in whether they
want to take a reular photo or both an Evoply
and a photo.
Click to view animation
28
http://raycheung.gd.socd.io/wp-content/uploads/sites/114/2014/03/final.gifhttp://raycheung.gd.socd.io/wp-content/uploads/sites/114/2014/03/final.gifhttp://raycheung.gd.socd.io/wp-content/uploads/sites/114/2014/03/final.gif8/9/2019 Evoto - Research and Development.pdf
29/40
SEARCHINITIAL HOME
The homepae is the hub of the app. Functionally it delivers a
news feed of what has been posted by friends. This is separate
from the Evoply system and would behave in a traditional
manner suited to social media sharin. The priorities here were
to make the photoraphs the key detail. A lare space reserved
for the photo would make this happen, whilst not sacrificin any
other functions.
29
8/9/2019 Evoto - Research and Development.pdf
30/40
SEARCHHOMEPAGEThe visual consistency needed to be clear as
this location would be where the user spends a
lot of their time. Every detail had to be alined
perfectly with extra care for considerin the
taret audience. From here the user can like,
comment and evoply whilst not distractin from
the primary purpose of viewin whats been
posted recently by friends.
30
8/9/2019 Evoto - Research and Development.pdf
31/40
SEARCHFINAL HOME
In reflection the homepae
succeeded in expressin
the intended messae
of the brand. The user
receives a sleek and refined
interface with an emphasis
on the important part; the
sharin of photoraphs. Thedesin carries a sense of
sophistication whilst not bein
too serious which was vital for
the overall app desin.
Click to view animation
31
http://raycheung.gd.socd.io/wp-content/uploads/sites/114/2014/03/HOMEPAGE-WITH-IPHONE-FINISHED-640-1136.gifhttp://raycheung.gd.socd.io/wp-content/uploads/sites/114/2014/03/HOMEPAGE-WITH-IPHONE-FINISHED-640-1136.gifhttp://raycheung.gd.socd.io/wp-content/uploads/sites/114/2014/03/HOMEPAGE-WITH-IPHONE-FINISHED-640-1136.gif8/9/2019 Evoto - Research and Development.pdf
32/40
SEARCHDISCOVER
The next step was to desin the key point of
the app, the networkin function. A number
of different concepts were considered but an
overall decision was made to opt for a more
simpler and universal desin as shown to the
riht, focusin on networkin and dynamic
naviation of connectin photoraphs. This is
also where user interaction would be prioritised,
makin it an experience that is both easy and
enjoyable for the end user.
32
8/9/2019 Evoto - Research and Development.pdf
33/40
SEARCHFUNCTION
My approach for this section
of the app was to present a
visual way of explorin the
evoplies (photoraphic replies
that chane and branch out).
Tappin on the centre photowould take you to a pop up
showin more details, whilst
tappin on the surroundin
evoplies naviates towards
that owners photo network. By
doin so the user can explore
a branchin network (almost
like a mindmap) of new
memories and photos with the
allure of watchin the evoplies
chane and row.
Click to view animation
33
http://raycheung.gd.socd.io/wp-content/uploads/sites/114/2014/03/New-Animation-23.gifhttp://raycheung.gd.socd.io/wp-content/uploads/sites/114/2014/03/New-Animation-23.gifhttp://raycheung.gd.socd.io/wp-content/uploads/sites/114/2014/03/New-Animation-23.gif8/9/2019 Evoto - Research and Development.pdf
34/40
SEARCHREFINE
Whilst the basic form of
the network had been
set, a lot of tweakin
had to be done to make
sure the interface was
functional. This included
considerin usae of
colour, spacin and the
positionin of interactiveelements. Overall
the desin had to be
visually interestin whilst
maintainin focus on the
upper half of the screen.
34
8/9/2019 Evoto - Research and Development.pdf
35/40
SEARCHGROW
To add a visual indication
without clutterin the
naviational space, I decided
to manipulate the Evoplies
in terms of size. This chane
is subtle yet makes it easier
to determine which photo
is receivin attention. This
decision was made for thesame oals as the overall
brand, to focus attention on
the photoraphic network
alonside the evolvin state of
each personal photo space.
Scalin
A maximum limit of175% the oriinal size
will maintain balance and
prevent the space from
bein too overwhelmed.
35
8/9/2019 Evoto - Research and Development.pdf
36/40
SEARCHANIMATION
From a technical standpoint the animation
of the network had to be very clear and
understandable. I decided to learn After Effects
in order to create a more detailed animation
for the swap and naviation functions. It was
a difficult learnin experience as I struled
with the manipulation and timins of a vast
number of Photoshop layers. However in the
end the GIF colour restriction did not allow meto use both animations. Returnin to Photoshop
animations was my best option but definitely
set the roundwork for developin my After
Effects skills in the future.
Animation for Swap
Animation for Naviation
36
http://raycheung.gd.socd.io/wp-content/uploads/sites/114/2014/03/Final-Swap1.gifhttp://raycheung.gd.socd.io/wp-content/uploads/sites/114/2014/03/under-10.gifhttp://raycheung.gd.socd.io/wp-content/uploads/sites/114/2014/03/under-10.gifhttp://raycheung.gd.socd.io/wp-content/uploads/sites/114/2014/03/under-10.gifhttp://raycheung.gd.socd.io/wp-content/uploads/sites/114/2014/03/Final-Swap1.gifhttp://raycheung.gd.socd.io/wp-content/uploads/sites/114/2014/03/Final-Swap1.gif8/9/2019 Evoto - Research and Development.pdf
37/40
SEARCHADJUSTMENTS
Returnin to the main desin
I made a few adjustments to
brin the visual closer to the
concept of bein an enjoyable
environment to discover new
photoraphs. This meantalterin areas that felt bland
and tweakin other areas.
Brihter backround adds a
more excitin visual ambience
Removal of unnecessary lines
that were previously used to
create focal attention
Very sliht drop shadows addmore depth and hierarchy
37
8/9/2019 Evoto - Research and Development.pdf
38/40
SEARCHFINAL DISCOVER
Swap Animation
Naviation Animation
To summarise, the evoply system is a new
option that allows users to share a photoraph
in the form of an evoply that is related to what
they are currently viewin. Throuh this the
sharin of a photo is no loner a flat process,
but one that comes alive and sparks off other
experiences and memories.
http://raycheung.gd.socd.io/wp-content/uploads/sites/114/2014/03/Swap-final.gifhttp://raycheung.gd.socd.io/wp-content/uploads/sites/114/2014/03/FINAL-NAVIGATION-PROPER.gifhttp://raycheung.gd.socd.io/wp-content/uploads/sites/114/2014/03/FINAL-NAVIGATION-PROPER.gifhttp://raycheung.gd.socd.io/wp-content/uploads/sites/114/2014/03/FINAL-NAVIGATION-PROPER.gifhttp://raycheung.gd.socd.io/wp-content/uploads/sites/114/2014/03/Swap-final.gifhttp://raycheung.gd.socd.io/wp-content/uploads/sites/114/2014/03/Swap-final.gif8/9/2019 Evoto - Research and Development.pdf
39/40
evoto
8/9/2019 Evoto - Research and Development.pdf
40/40
Heading into this project I had a much clearer understanding of my posioning,
strengths and weaknesses. Yet perhaps the most daunng step for me was deciding todesign an app, something I had never done before. It became a new learning experienceinto an area that had so much depth and detail but I feel I managed to pull through.Through a combinaon of areas I loved working in, both digital and branding, I inially
spent a long me considering just what it was my app would focus on as it needed tohave a unique air to it. However aer researching into a random area in which I did nothave much experience in, I learnt of just how much depth there was to photography and
the sll world and memories they capture.
From here I began to build my concept from the ground up, starng with the idea thatwhilst tradionally photos can create stories and therefore responses, they have not
been considered in the app format as visual conversaon starters to be responded withthrough photos, just like a telling of unpredictable and excing stories sing with agroup of friends.
I began the branding process aer inial research and it was quite dicult from what Iwas used to in the past. However aer strongly establishing that my app was aimed ata modern, broad audience of both genders and a young adult age group, I decided upon
a visual style that would be suitable by using a bold and smulang orange alongside asophiscated gray. The most excing part once I had my branding set was making sureeach part of the app was consistent, making sure to fully manipulate graphic elements
appropriately.
Feedback was an important part of the process and it helped a lot in making sure mydecision choices were sll in line with my target audience. Gathering feedback from the
group of 30, 15-25 year olds was even more important as my app did not have a physicalform and instead would require extra care to ensure the user could understand how itwould operate.
To further reect I feel there could be room for improving the animaon quality, creangmore transions once I had a stronger technical capability in that area. I had set thegroundwork by learning the basics of Aer Eects and this could open up potenal in
the future for more web based work and design. Understanding how to manipulate a
variety of the Adobe sowares was also a strong learning experience by choosing theappropriate program for each secon.
To summarise, this project has been a crucial stepping stone for me, not only asa culminaon of my learning over the years, but as a personal achievement in mycondence to create work that I am proud of. Ive been told that my work in the past
has been visually quite strong but this has always been let down by my inability torealise that and take pride in it. However with the compleon of this project, I now havea stronger belief in myself to output work whilst being considerate of many importantdesign details such as research and the target audience.
SEARCHEVALUATION
Top Related