Evolve or Die

How Marketing Can Eliminate Bottlenecks and

Crush Digital Goals

What We’re CoveringWhy this webinar is more relevant than any other. Seriously.

Digital Paralysis

Why Drupal Matters

How Site Factory Helps

Fortune to

Fortune-less

Crush Digital Goals

Fortune to

Fortune-less

The Fortune 500 are under attack from the digital world. 85% of

the Fortune 500s from 1955 are no long in

business.

85%

429 didn’t adapt.

Since just 2000,

200 didn’t adapt.

40%more were left behind.

“By 2011, it had become clear to us that digital disruption was on the doorstep of every major industry, as startups and nimble competitors

found ways to upend their businesses.”

Q3 2013 Forrester Research, Inc. report “Competitive Strategy in the Age of the Customer”

?

Creation of New Technology7 years ago, we got our first real smartphones.

201009’08’07’ 2014

Today, you can order a private driver from your phone to pick you up in minutes with Uber. What’s next?

2011 2012 2013

1st iPhone

10M iPhones Sold

~100k Apps

Available

300k Activations

Per Day

~17M iPads Sold

880M Mobile Devices

2 Days

Over $700M purchased from mobile devices

Don’t worry, it’s already outdated.

It’s better than what you have! But I just bought this!

Customers First

Customers FirstCustomers first means digital first.

1stWe’ve now truly entered the age of the customer where providing unique experiences is king. Being able to adapt on the fly, have control at will, and obtain unparalleled speed is critical. Losing out to competitors can mean major repercussions.

-1% =

$100M

Not being digital first means not being customer first.

Who are you?If you’re like our current clients, we know your pain.

Need to reduce costs fast Need to increase revenue Need to be more competitive Want to stay with or ahead of trends Want to prepare for the future now

Executive/VP in Business Director of Marketing/Digital

Have to move faster Need more flexibility with your CMS Need better control over domains Want a platform that drive metrics Simple to use, easy to train, cheap

Head of IT/Solutions Architect

Need unified platform with control Want it stored anywhere but here Tons of domains, all unique builds Can’t keep up with build demands Less fires to fight, more innovation

Digital Paralysis

You’re stuck in

And you might not even know it.

Digital paralysis. The act of doing nothing…

Sort of.

Enterprises are trying.

Meet Drupal

The open source web content management system.

Why Drupal Matters

DRUPAL CMS

!

Drupal DifferenceOffers unlimited growth for the ever changing world.

Open SourceAlways free, always evolving. Being an open source platform, you have thousands of minds and eyes contributing rather than a small team.

26,000+ ModulesThousands of modules to get customized functionality. Don’t see what you need? Being open source, you can create your own and control the roadmap.

Designed to Scale & GrowThe Drupal architecture will make you a hero. It’s specifically design to allow for unlimited expansion whereas other platforms will code you into a corner.

Drupal is becoming an enterprise choice CMS.

How do I manage my digital ecosystem?

I have tons of sites that need my teams attention and the help of IT.

"

Corporate Site

"

Partner Channel

"

Product Line 1

"

Product Line 2

#Europe

#Asia

#LATM

#EMEA

#Product A

#Product B

#Product A

#Product B

??

We had the same problem. Our clients had the same problem.

We built a solution. And it scales.

Acquia Cloud Site FactoryMultiple site management platform. Manage 1 to 1,000s of sites from one dashboard.

0

150

300

450

600

0 5 9 14 18

Completely ScalableNot even kidding. We have clients that have 1,000s of sites.

Flexible

Fast

Controlled

Craft hundreds of content rich sites in record time. You’ll never miss another deadline with how fast you can deploy.

Zero restrictions on creative from. 0. Nada. Nothing. It’s completely flexible so if you need e-commerce or responsive design, go ahead and add it. Oh, and there’s a free module for that. .

Unprecedented control over all sites from one dashboard. Centrally manage everything without having headaches.

How Site Factory Helps

Does it really scale?

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150

300

450

600

0 5 9 14 18

One of the largest pharma titans.I’m sure you thought this was another graph showing some theoretical “growth”. It’s not. In fact, this pharma titan launched….

Months

# o

f Sit

es

538  Sites in

504 DaysIt can scale.

More Proof. Warner Music.This isn’t just another platform. It really is an enterprise site factory.

Warner Music Launched TonsWarner Music identified early on core elements across all of their artists. They built 3 core templates and started launching sites like crazy. Once a site was launched, all they had to do was apply a theme and content for the artist. Done.

"

Template 1

"

Template 2

"

Template 3

#Artist

#Artist

#Artist

#Artist

#Artist

#Artist

#Artist #

Artist

#Art

ist

# Art

ist

# Art

ist

#Artist

$Migrated  

350    Ar2st  Sites With  3  Templates

But can it Integrate?Absolutely. Let me introduce you to Florida Hospital.

$Intranet

Hospital Branch

Hospital Branch

Hospital Branch Hospital Branch

Hospital Branch

Hospital Branch

"

"

" "

"

"

Site FactoryOne Dashboard.

Completely Connected.

Over 100 websites deployed on Site Factory.

Integrated all sites into intranet with Drupal.

Crush Digital Goals

Really.

Eliminate Bottlenecks

Be a hero

Ryan Garner - Warner Music Group

Florida Hospital

The right platform can save money.

60/30

Save Time And MoneyHere are some examples of saving time and money.

The pharma titan we talked about earlier experienced the following effects from implementing Site Factory:

60% Cost savings when implementing new sites.

30% Time savings launching new sites

$

In fact, here is an example.Here is an example ROI model.

You’re a medium size company.Create  10  sites  a  year  5  FTE  @  $75k  avg.  PlaEorm  =  $100k/yr  Hos2ng  for  all  Sites  =  $20k  30  Days  to  launch  sites

$0

$550,000

$1,100,000

$1,650,000

$2,200,000

Year 1 Year 2 Year 3 Year 4 Year 5

$3.3M 422% ROI

Blue = Site FactoryGrey = Custom Solution

Business Hero Status

$3.3M 422% ROI

Awesome

Incredible

Make sense of it all

You need to be everywhereYou want your digital business to be everywhere for your customers.

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Adjust to markets FastYour platform need to be fast, flexible, controllable.

Going customer first, to be digital first, is tough.

With the right vision, you can eliminate bottlenecks and crush digital goals.

Thanks for joining.

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