EventMethod - Action SportsPatent Pending
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CONFIDENTIAL
© 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc. CONFIDENTIAL & PROPRIETARY www.eventmethod.com
www.eventmethod.com
EventMethod - Action Sports
© 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc. CONFIDENTIAL & PROPRIETARY
William Powers13 Years old
William’s dad is taking him
to his first X Games
Interests:
Skating with friends
Posting his tricks on Facebook
Just signed up for Twitter
Old punk & classic rock
Girls
Technology William uses:
iPad at school for his textbooks
His dad’s old iPhone
Xbox
Other:
Sleeps in his DC hoodie
ALWAYS has his skateboard
www.eventmethod.com
He downloaded the app when he registered.He built his agenda and he knows exactly what he wants to check out.
O, Hell Yeah! Agenda BUILT.@XGames #SK8 X Games!
© 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc. CONFIDENTIAL & PROPRIETARY
Frdiay 7:00 - 8:00 amMX Warm ups
WelcomeDon’t forget to scan!
Frdiay 8:00 - 8:30 amMX Big Air
Frdiay 8:30 - 9:30 amRalley - Open Pits
Frdiay 9:30 - 10:15 amSkate - Street Warm...
10:15 - 10:30 amSkate - Street Qualif...
QR Scan MapEvents My Card More
EventMethod - Action Sports
www.eventmethod.com
He gets a notification, “The first 50 kids to get to the Etnies Booth get new Spitfire wheels installed on their board.”
© 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc. CONFIDENTIAL & PROPRIETARY
PSYCHED! #Spitfire @XGames #Etnies
EventMethod - Action Sports
www.eventmethod.com
He starts planning with EventMethod’s in-app gamification & scoreboards
© 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc. CONFIDENTIAL & PROPRIETARY
Gamin’ Scan Style! @XGames #SK8
2nd Tom Snow
3rd Brian Sums
4th James Witt
5th Mo Jones
6th Jimmy Gone
7th Sarah Smitts
6,254
6,005
5,058
4,954
3,548
3,259
1st John Smith 6,985
Gaming Leader Board Possible points 40,000
Mo Jones just found a special QR promotion...Tickets... Jack Ville just Won big!
8th Nat Steve
9th Smith Gibbs
10th Jimmy Swan
11th Hawk Gin
12th Heath Smith
13th Jones Reed
1,985
1,957
1,921
1,898
1,854
1,541
Booths
Contacts
Promo
EventMethod - Action Sports
He’s been scanning all day in-between events.He’s 10th, but he finds a special QR code and wins big!
No Way! #SecretScan @XGames #BigAir DUDE! Big AIR here I come.
www.eventmethod.com© 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc. CONFIDENTIAL & PROPRIETARY
EventMethod - Action Sports
www.eventmethod.com
92.34JUST TOOK 1ST!
William Sr.’s Ranking
BIG AIR!!!! #BMX @XGames #Gnar
William and his dad win the best seats in the house, whilevoting in real-time.
© 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc. CONFIDENTIAL & PROPRIETARY
EventMethod - Action Sports
www.eventmethod.com
92.34JUST TOOK 1ST!
O�-Site Viewer’s Ranking
Individuals are participating remotely in real-time from all over the world.
The World’s Feedback
© 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc. CONFIDENTIAL & PROPRIETARY
EventMethod - Action Sports
www.eventmethod.com© 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc. CONFIDENTIAL & PROPRIETARY
Targeted ads and incentives to in-person and virtual attendeesWilliam leaves the X Games Day 1 with:
Now William wants a BMX bike...
Free Set of wheels
10% o� his next set
Swag bag of stickers
20% o� next online order
Signed poster
20% o� next pair of shoes
Signed up for Street Team
Swag bag w/teaser dvd
Free catalog & t-shirt
10% o� his next deck
Swag bag of stickers
20% o� new shades
Premium seating
on the big air ramp
Free catalog & t-shirt
10% o� his next deck
Swag bag of stickers
20% o� new shades
Signed up and met
the girls surf team
Meet some pro riders
Free hat
EventMethod - Action Sports
www.eventmethod.com© 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc. CONFIDENTIAL & PROPRIETARY
Why does this help the event?
EventMethod - Action Sports
www.eventmethod.com© 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc. CONFIDENTIAL & PROPRIETARY
Your sponsors now have tens of thousands of qualified leads in real-time
William Powers13 years oldMaleSkater
51 4288Gamification Engagement Feedback
Achievements 3 of 20
Email Call Text/SMS
89Total Influence
SCORE
Attendee
@BillySK8
EventMethod - Action Sports
www.eventmethod.com© 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc. CONFIDENTIAL & PROPRIETARY
Real Time data and e-commerce incentive tracking
70% SuccessRate
62% SuccessRate 75% Success
Rate
85% SuccessRate 75% Success
Rate 73% SuccessRate
82% SuccessRate 71% Success
Rate 98% SuccessRate
91% SuccessRate 95% Success
Rate
Notifications
Booth Scans
Facebook Posts
Retweets
Website hits
EventMethod - Action Sports
www.eventmethod.com© 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc. CONFIDENTIAL & PROPRIETARY
That was RAD!
The X Games gets analytics and can see ROI driven by a new level of engagement
EventMethod - Action Sports
113% SuccessRate
40Kfollowers followers
20K
Sponsor Dollars
Attendence
Social Increase
Merch Sales
Gamification Scans
www.whatisred.com | www.redmethod.com© 2012 RED Method Inc. All Rights Reserved. "R", RED and RED Method are registered trademarks of RED Method Inc. "E" and EventMethod are trademarks of RED Method, Inc. CONFIDENTIAL & PROPRIETARY
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