Download - Evaluation Q2

Transcript

2. HOW EFFECTIVE IS THE

COMBINATION OF YOUR

MUSIC VIDEO AND THE

DIGIPAK AND MAGAZINE

RESEARCH?

BY ELIJAH PANTINO

What we aimed to give off from the combination of our music video, digpak, and magazine advert is the sense of loneliness, which also compliments the song we used. Throughout all three, we have a recurring theme of big spaces and concentrating on just one person. The band we used, although better known for the passive aggressive and in-your-face and energetic tone in most of their songs, allowed us the opportunity to show them in a different light through our music video because of the different tone and style they did their song Clairvoyant, which is the song we used for our music video. We have repeatedly used pictures of streetlights at night in our digipak and magazine advert again helping convey loneliness and sadness. The feelings of loneliness and sadness are quite closely linked with the acoustic genre as the tone and melodies used in most acoustic songs are quite mellow and calm. We believe that the pictures of streetlights at night strongly convey these feelings and moods, which is what we aimed for when we were designing our digipak and magazine advert and filming in open spaces whilst concentrating on just one subject also helps reinforce loneliness, sadness, and also helplessness.

DIGIPAK FRONT

DIGIPAK BACK

Concerning our digipak, we have been told to take out the

black spine and just integrate the back cover and the inside

cover into it to have a more flowing appearance. We have

also been told that the front cover of our digipak has a lot of

“dead space” in it. We can also justify this by comparing our

digipak front cover to other digipak front covers of bands in

the same genre. Transit’s Listen & Forgive, Yellowcard’s

When You’re Through Thinking Say Yes, Fireworks’ Gospel,

Major League’s Variables, Man Overboard’s Before We Met,

Real Friends’ Acoustic Songs, State Champs’ The Finer

Things, Into It. Over It.’s Proper, and Balance & Composure’s

Separation all follow the convention of keeping the front

cover simple and usually only having a simple picture as the

front cover and their band logo. We kept the convention of

keeping the front cover simple, and we initially chose to have

a picture as our front cover, like the albums stated above, but

chose to have some hand drawn text instead. I am in the

process of including the changes we were told to do to help

increase our grade.

CD FRONT COVER

INSPIRATIONS

TRANSIT – LISTEN & FORGIVE

YELLOWCARD – WHEN YOU’RE THROUGH

THINKING, SAY YES

FIREWORKS – GOSPEL

MAJOR LEAGUE – VARIABLES

MAN OVERBOARD – BEFORE WE MET

REAL FRIENDS – ACOUSTIC SONGS

STATE CHAMPS – THE FINER THINGS

INTO IT. OVER IT. – PROPER

BALANCE & COMPOSURE – SEPARATION

Concerning our magazine advert, we were told to make the

size of our digipak front cover smaller. In our defence, we

think that the advert is fine enough and I even followed the

layout of another band’s magazine advert from the same

genre. I have followed these suggestions when I was

modifying our magazine advert and I have made the size of

the front cover and the text smaller compared to the original

and I personally feel that it looks much better because it

looks more “balanced” and the front cover and the text are

“invading” less space in the picture and I believe it just looks

better in general.

MAGAZINE ADVERT – ORIGINAL

MAGAZINE ADVERT – IMPROVED

MAGAZINE ADVERT INSPIRATION