EU – Chinese Cognitive Radio Systems (CRS) Week Slide 1
E3 Business Assessment
Partner: IDATE / UoAPresenter : Pierre Carbonne
Author: Pierre Carbonne
Thomas HainJulien Salanave
Makis Stamatelatos
EU – Chinese Cognitive Radio Systems (CRS) Week Slide 2
E3 Business AssessmentE3 Business Assessment
E3 project, through activities dedicated to analysis of markets and business opportunities, aims at assessing long term and short term market drivers for cognitive systems adoption
E3 also aims at gathering the perception of operators, equipment vendors and application providers on technical work, market analysis and standardization and regulation options provided in E3.
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1) Get operators’ and equipment vendors’ feedbacks on main value propositions developed within E3
2) Assess the impact of Cognitive radio systems adoption by the mobile ecosystem, through business modeling
3) Evaluate how CRS can help operators provide innovative interpersonal mobile communication services
E3 Business AssessmentE3 Business Assessment
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E3 Business Assessment
Operators’ and vendors’ feedbacks
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Several innovations developed within E3 are reaching a level of commercial maturity.
They now represent concrete value propositions for operators
These value propositions have to be challenged by operators and vendors in order to be refined
1) Operators’ and vendors’ feedbacks1) Operators’ and vendors’ feedbacks
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Operators: value propositions
Operations in multi radio access technologies environment: Cognitive Pilot Channel: Broadcast data allowing a terminal to select a
network in an environment where several technologies, possibly provided by several operators, are available
Work across current and legacy networks, nationally and internationally
Spectrum usage improvement and spectrum efficiency: Secondary use of spectrum: White space use in TV bands Dynamic Spectrum allocation: changes of assignment to RATs. Flexible spectrum management
Network operations improvement: CapEx and OpEx reductions Radio network self management
• Traffic monitoring. Traffic load prediction and balancing, cell outage compensation
• Cell management (adding / removing, power saving, handover optimization)
1) Operators’ and vendors’ feedbacks: selected value propositions
1) Operators’ and vendors’ feedbacks: selected value propositions
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Operators: other potential value propositions to be explored further
Network scalability Mass market: billions of users, billions of devices, different
network sizes.
Upgradable equipment Meeting the need of continuous evolution
Stability of operations Reliable network and software
Good network performance Higher data throughputs Quality of services
1) Operators’ and vendors’ feedbacks: selected value propositions
1) Operators’ and vendors’ feedbacks: selected value propositions
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Operators: potential bottlenecks
Latency Risk of higher latency
Complexity Risk of increased switching complexity A more complex technical architecture requiring new agents
Economical risk Increased investments required by new network elements Emergence of third party: Control of the user, control of the
network
Regulatory feasibility
1) Operators’ and vendors’ feedbacks: selected value propositions
1) Operators’ and vendors’ feedbacks: selected value propositions
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Vendors: value propositions
What’s good for network operators is good for equipment vendors
Network elements: Obtain and assign frequency band for new standardized wireless communication systems
Systems on chip: reconfigurable radio platforms _ several wireless standards on the same platform _ provide cost efficiency compared with dedicated chip solutions for each wireless standard Up to 5 different wireless standards in the terminal (up to 10
in 2012!) with different frequency bands, different bandwidth, different channel spacing…
1) Operators’ and vendors’ feedbacks: selected value propositions
1) Operators’ and vendors’ feedbacks: selected value propositions
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E3 Business Assessment
Business modeling
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The Unified Business Model (UBM) A business meta-model that aggregates viable business players and
their relations in a reconfigurable business ecosystem. UBM provides more specific/detailed models that are tailored to
business and technical use cases, and serves as a basis for other business model analyses on wireless cognitive systems.
Business System Architecture Process (BSAP) overview A process designed to facilitate understanding of complex business
models. Key issues
• Business role archetypes• Producer: role that proposes value and gets paid for it• Consumer: role that pays for value• Intermediary: role that facilitates/affects the procedure
Value proposition: each role is related with a value proposition Revenue flows from the consumer to producers
2) Business modeling: The Unified Business Model 2) Business modeling: The Unified Business Model
ConsumerConsumer
Intermediary
ProducerProducer
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The way forward UBM Evolution
• UBM to be challenged to capture the E3 business cases; each use case shall be represented as a UBM instance
– UBM extension (new roles and relations)– UBM refinement (new semantics for existing roles and
relations)
UBM Exploitation• UBM Specification v1.0
– Provides an official specification of the UBM as a reference metamodel
– Transition to UML v2.0 modeling– Link to OMG Business Motivation Model– Under submission to OMG
• Potential translation of the UBM to additional (standard) Business Modeling approaches.
2) Business modeling: The Unified Business Model 2) Business modeling: The Unified Business Model
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2) Business modeling: MNO Costs Model Variables2) Business modeling: MNO Costs Model Variables
The model is designed around 6 categories of variables:
RadioSpectrum
CAPEX &OPEX
Technology & Network
Services
Market
Territory
Model Output
3 Area types (Urban, Suburban, Rural) with different population density and characteristics
Network roll-out costs, Amortization periodsOPEX: Marketing & Sales, Network maintenance, others…
Frequency bands, bandwidthLicense costs
Population, Mobile density, Market share, Churn rateMix of handset equipments by technology, Renewals
Penetration per service, ARPU mix,required capacity per user
•3 possible standards•Coverage, capacity, quantity and price of masts, BTS and sub-network elements.
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2) Business modeling: Outputs2) Business modeling: Outputs
Selected E3 business cases instantiations UBM methodology definition of roles and interactions MNO Costs Model focus on operators economics
Model outputs would include: OPEX and annualized CAPEX Cost per provisioned Mbits (network capacity) Cost per transported Mbits (real usage)
We expect that a view of each one of these indicators will be possible : per Network types per Area types (Urban, Suburban and Rural)
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E3 Business Assessment
Innovative interpersonal mobile communication services delivery
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Why Enriched Mobile Com?: Internet competition
Mobile operators need to find the successors to voice and SMS.
Internet innovation has set new communication habits: VoIP, instant messaging, presence information, enhanced
contactbook…
New types of threats arise from Internet players and softphone companies.
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For E3, enriched mobile communications services are an investigation opportunity with high market visibility
The research community needs to deal with mobile communication services at the technical level.
Technical aspects are not trivial and could hinder future developments.
Mobile operators must develop innovative communication services in the mobile domain
Why Enriched Mobile Com?: R&D challenge
Operators ChallengeOperators Challenge
E3 ChallengeE3 Challenge
R&D ChallengeR&D Challenge
Technical ChallengeTechnical Challenge
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What are the most promising communication services with regard to future technological developments?
Is there a business case for delivery of Enriched inter-personal Mobile Communications through Cognitive Radio Systems?
How technological elements developed by E3 partners can help operators to materialize the promises of rich mobile communication services
E3 challenges
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First mapping of services
End-to-end messaging portfolio supporting text, images, video and sound, as well as instant messaging services
Messaging options including chat and messaging history
Video messagesSpeech to text messaging
End-to-end messaging portfolio supporting text, images, video and sound, as well as instant messaging services
Messaging options including chat and messaging history
Video messagesSpeech to text messaging
Multimedia messaging
Enriched Call
Contacts presence information Communication capabilities information (services / networks available for users) Rich presence functionality such as avatars, photos and personal free text Buddy list Friend finder Caller ID information (recent Internet information about the caller, such as local and company news, latest blog…)
Contacts presence information Communication capabilities information (services / networks available for users) Rich presence functionality such as avatars, photos and personal free text Buddy list Friend finder Caller ID information (recent Internet information about the caller, such as local and company news, latest blog…)
Enhanced phonebook
Enriched Call, which enables multimedia content sharing during a voice call Joint video call with several friends or colleagues Friend finder Call Completion / call back services
Enriched Call, which enables multimedia content sharing during a voice call Joint video call with several friends or colleagues Friend finder Call Completion / call back services
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Technical requirements and issues:
preliminary identification
Interoperability requirements ?Interworking with existing communication servicesInteroperability of innovative applications and services (between different handsets, between different operators…)Services used both in mobile and fixed network environments
Capacity requirements ?Bandwidth usage optimization for updates of information regarding presence and communication capabilities. Broadband wireless indoor coverage
Further research within E3:
Identification of technical requirements and issues related to CR systems
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