Languages
Pages
Legal
• Moments not platforms
• Remarkable stories
• Fiction vs reality
“Life is not measured by the number of breaths we take,
but by the number of moments that take our breath away”
Live performance
Real World
Online
Our Video
Business Cards
Website (“History of Colour”)
Graphic Novel
Phase 1: ARG sites & Puzzle
UG Video
Cinema screening
UR
L to
ma
in s
ite
film
ed
up
loa
ded
Ra
bb
it h
ole
Rew
ard
!
Rew
ard
!
Rew
ard
!
GP
S o
f se
cret
loca
tio
n
Live
str
eam
ing
Phase 2: ARG (Becky’s website )
Bar codes (newspapers etc)
UR
L
Co
de
fou
nd
in c
lues
Un
lock
ed U
RLs
rew
ard
Co
ncl
usi
on
on
sa
me
nig
ht
Ema
il in
vita
tio
n t
o a
tten
d w
ith
eve
nt
det
ails
clu
es
inst
ruct
ion
inst
ruct
ion C
od
e fo
un
d in
clu
es
Phase One: Two Months Phase Two: Two Months
scre
enin
g
Main Website Registration
minutes minutes
Graphic novel (PDF)
lunchtime the day after
Live event Flyer Text a character Graphic novel (PDF)
5 mins to 1 day lunchtime the day afterminutesminutes
Gaming and Interactive Story Engine
Content Management
System
Audience Management
Metrics & Reporting
YOU
YouTube
SMS
TwitterMobile Apps
Web AppsDevices
(e.g. RFID)
AUDIENCE
SaaS
invisible to audience
PublishingSystem
Event Monitoring
Collaborative Authoring
Environment
visible to audience
Individual Group 1 Group 2 Group 3 Team 1 Team 2
Everyone
Interactive Layer IF this happens THEN…
Narrative Layer JOHN is very ANGRY
Presentation Layer SEND a TEXT message
Experience Layer OMG! I can’t believe that!!
@robpratten
We sold $128.74 worth of thrift-store junk
for $3,612.51$128.74
Investment
$3612.51Return
NFC tagging app
http://airpi.es/
The AirPi is an automatic air quality & weather monitoring device powered by a Raspberry Pi temperature, humidity, air pressure, light levels, UV levels, carbon monoxide, nitrogen dioxide and smoke level
CO affects • character’s mood• tone of tweets & blog posts• game difficulty?
Taking the consumer on an
emotional journey goes from
moment to moment
