PROMOTING THE ERASMUS+ WEBSITE IN ROMANIA
CHANGING LIVES, OPENING MINDS
SOCIAL MEDIA STRATEGY
ERASMUS+
CONCLUSIONS
SEO STRATEGY
GOOGLE ANALYTICS
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CONTENT
ERASMUS+
Our target group: youth interested in international youth projects, youth interested in volunteering, policy makers (National Agency, European Commission etc.)
ERASMUS+ IS THE LATEST PROGRAMME OF THE EUROPEAN COMMISSION
Increasing the visibility of all our websites (Erasmus+, Euro Coaching etc) in Romania and abroad
Becoming an important source for EC related news
Creating and growing a Facebook community (at least 1,000 users)
EC MEGAPHONE SOCIAL MEDIA COVERAGE
ONLINE PRESENCE
PRIMARY OBJECTIVES
USING GOOGLE ADWORDS FOR
NGOS ($10,000/MONTH)
DEVELOPING AND IMPLEMENTING A SEO STRATEGY
DEVELOPING AND IMPLEMENTING A
SOCIAL MEDIA STRATEGY
KEY STEPS: SIMPLE AS 1,2,3
USERS DON’T READ: THEY SCAN
STARTING POINT
Web users are impatient and insist on instant gratification.
CORNERSTONE CONTENT
QUALITY EVERGREEN CONTENT
SEO STRATEGY
CREATING QUALITY CONTENT FOR OUT USER (INCLUDING CORNERSTONE CONTENT, EVERGREEN CONTENT)
USING OUTBOUND/INBOUND LINKS
INTENSIVE USE OF GOOGLE ANALYTICS, LEADING TO INTERESTING CONCLUSIONS
APPLY, SUBSCRIBE, CANDIDATE:
During specific dates important for submitting applications for Erasmus, traffic triples.
ERASMUS DEADLINES
75% of searched keywords within the website are related to application, form-filling and candidacies
ANALYTICS
3X 75%
WHAT WE DID Published more on the website; Published more on the social networks; Became more engaged with the users
(via mail, Q&A form) Created new features like forums etc.
ERASMUS DEADLINES
APPLY, SUBSCRIBE, CANDIDATE:
SOLUTION
Created a special section for candidacy where users could find info straight away
Now the pages from those sections have a very good score and bring lots of traffic on the website.
KEYWORDS
47% of our landing pages is constituted by images and/or videos
LANDING PAGES
While searching on Google Images for our keywords (i.e. Erasmus plus, Erasmus+, Erasmus scholarship) our website would rank top 20
ANALYTICS
47% TOP 20
OPTIMIZE CONTENT
Provided description and relevant titles for the images (by always using description in alt attribute)
Use on every image and video a watermark with our URL
Developed more original multimedia content (images and video) as our users were clearly interested in that
LANDING PAGE
KEYWORDS
SOLUTION
Engagement with users on other Facebook groups, posts on other pages
Interactions with users who ask questions on social media
High frequency of post rates around the deadlines for Erasmus+ projects and other
deadlines for applications
Create more appealing icons for social media on our websites
SOCIAL MEDIA STRATEGY
IMPACT FACTOR STRATEGY
SPILLOVERS
FACEBOOK TRAFFIC INCREASE
BOUNCE RATE
SOCIAL MEDIA
The traffic on Erasmus+ website reached 50,000 visits per month
Over 10,000 likes on Facebook
Over 30% of traffic comes from social media (50% around deadlines)
Bounce rate decreased to 40%
Increased traffic on our NGO website and other websites as well
RESULTS
ADWORDS
Obtained a Google NGO Grant worth $10,000 per month
Maria Gioga
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