© 2012 Panasonic Europe Ltd. / All rights reserved
Panasonic AVC Langen Development Centre (PLDC)
Connected TV - Experience, Definition, Challenges & Opportunities -
EPRA - Cullen International Workshop
3rd May 2012, Brussels, Belgium
Dr. Rudolf Eyberg Presented by: Martin Faehnrich
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Panasonic AVC Langen Development Centre (PLDC)
file: 2012-05-03_epra_panasonic
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Connected TV - Experience
Consumer: TV is lean-back and enjoy! – Manufacturer’s challenge: • Easy and simple access to content • Fast navigation and operation
© 2012 Panasonic Europe Ltd. / All rights reserved
Panasonic AVC Langen Development Centre (PLDC)
file: 2012-05-03_epra_panasonic
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Connected TV - Definitions & Complementary Services
Smart TV
Brand Portal Connected AV
Basic Connected AV
Network TV
Media TV
Digital TV
Analog
TV
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Panasonic AVC Langen Development Centre (PLDC)
file: 2012-05-03_epra_panasonic
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Connected TV - Challenges
Technology vs Lifetime • TV is not a PC
Similar challenges for devices without screen • Set Top Box, Stream Boxes, Game Consoles
• HDD PVR, BluRay Player/Recorder
• Mobile Devices
Content Protection • CAS, DRM, ...
• Levies
Broadcast vs. Broadband vs Mobile • Working hard to make access to various services possible
Network • Network neutrality
• Geo-blocking
• Country specific standards (e.g. DVB-T vs /T2, HbbTV v.X, local specifications, ...)
• Network specific standards (CAS, EPG, LCN, ...)
Lifetime: TVs are often “a piece of furniture” in the living rooms
© 2012 Panasonic Europe Ltd. / All rights reserved
Panasonic AVC Langen Development Centre (PLDC)
file: 2012-05-03_epra_panasonic
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Connected TV - Opportunities
Services
• Complementing services to classical broadcast
• Specialized services for small groups
• Individualized content and services
• Secured distribution, if necessary
Seamless unique consumer experience
• Multi-screen
• Interoperability
• Connectivity
Support the Digital Single Market
• Panasonic solution without technical limitations for services to be offered by 3rd parties across all EU27
Overcome the Digital Divide
• Services easily accessible to IT and Internet non-experts
• Participate the connected life without PC
© 2012 Panasonic Europe Ltd. / All rights reserved
Panasonic AVC Langen Development Centre (PLDC)
file: 2012-05-03_epra_panasonic
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Connected TV - Summary
Smart VIERA • Offers convenient, lean back and innovative services
• Gives full control to end consumers
• Still early stage: take-up supported by rich offer of content and services
Strategy • Manufacturer Brand Portals are basis & origin of Connected TV.
• Standards, MHP, HbbTV alone are not sufficient to guarantee consumer acceptance and business success.
• Network, service & content providers to seize opportunities and not block or create limitations
Policy implication • Connected TV does not raise new regulatory challenges.
• Fair and similar approach of all devices with similar features is required.
• National and technical fragmentation should be avoided.
© 2012 Panasonic Europe Ltd. / All rights reserved
Panasonic AVC Langen Development Centre (PLDC)
Dr. Rudolf Eyberg
Director
Panasonic Europe Ltd.
Panasonic AVC Langen Development Centre
Monzastr. 4c, D-63225 Langen, Germany
Tel: +49 (0) 6103 766-1300 Fax: +49 (0) 6103 766-211
Cell: +49 (0) 172 262 3957 Web: www.panasonic.com
E-Mail: [email protected]
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