NESHAMINY SCHOOL DISTRICT LANGHORNE, PENNSYLVANIA
Course Title
ENTREPRENEURSHIP
and INNOVATION
CURRICULUM MAP
Course/ Subject: Entrepreneurship and Innovation Grade: 9, 10, 11& 12
Month: September / October
Essential Question: How do successful entrepreneurs recognize business opportunities and are these entrepreneurial traits innate or a
product of education and work experience?
Content Skills Assessment
Unit 1 – Initial Phase
Concept of Entrepreneurship and
Role of the Entrepreneur
Advantages and risks associated with
entrepreneurship
Characteristics of a successful entrepreneur
Financial and Non-financial goal setting
Unit 2 – Opportunity Recognition &
Pursuit
Sources for entrepreneurial ideas and
recognizing opportunity
Research, define and illustrate entrepreneurship
using published data and celebrated
entrepreneurial stories.
BCIT 15.5.12.C
Articulate the advantages and risks using online
resources, textbook and prior knowledge
through cooperative small group activity
BCIT 15.5.12.A
Critique a self-evaluation of entrepreneurial
traits BCIT 15.5.12.A, 15.5.12B
Hypothesize entrepreneurial characteristics and
defend the hypothesis with documented
entrepreneurs BCIT 15.5.12.A, 15.5.12B
Contrast financial and non-financial goal setting
Interpret and model creative thinking skills
Flexibility of thought
Left brain / right brain
Brainstorming
Look at trends / product mistakes
Mind mapping
Classroom discussion initiated by teacher
Classwork exercises will be submitted and
evaluated through Google Classroom
Cooperative activity utilizes
Google tools accompanied with oral
presentations and assessed with rubric
Formative assessments
Visual monitoring by teacher
Summative assessment (unit test)
Cooperative activities include all students
in creative thinking exercises where they
will be informally assessed with visual
monitoring and guidance by teacher.
CURRICULUM MAP
Course/ Subject: Entrepreneurship and Innovation Grade: 9, 10, 11& 12
Month: October
Essential Question: How can governmental regulation, liability, fiscal responsibility and personal goals affect the type of ownership
for entrepreneurial ventures?
Content Skills Assessment
Selecting a type of ownership
Advantages and disadvantages of
ownership types
Sole proprietorship
General partnership
Limited partnership
S-corp
C-corp
Limited Liability Company, LLC
Franchising
What is a franchise?
Advantages and disadvantages
Researching and buying a franchise
Who is the entrepreneur … the franchisor or the franchisee?
Family Business
Buying an Existing Business
Vocabulary for Type of Ownership unit
Define each type of ownership using cooperative
activity BCIT 15.5.12.E
Determine Name, Type of Ownership and
Purpose of a start-up business that will evolve
into the Student Business Plan Project.
BCIT 15.5.12.E
Compare and contrast the advantages and
disadvantages among all types of ownerships
BCIT 15.5.12.E, 15.5.12.F
Using the Internet, explore the alternatives
available for registering a business
BCIT 15.5.12.F
Create a partnership agreement with at least one
other student for a fictitious business
List advantages and disadvantages of entering
into a franchise agreement. BCIT 15.5.12.E,
15.5.12.F
Using the Internet, research franchise
opportunities to estimate start-up costs and fees
commonly associated with franchising.
Outline the advantages and disadvantages of
family businesses and buying existing businesses.
Define and recall vocabulary terms
Cooperative activity informally
assessed when students give oral
presentations
Classroom discussion initiated by
teacher
Classwork exercises will be submitted
and evaluated through Google
Classroom
Partnership agreements will be
collected and graded
Visual monitoring by teacher
Formative assessments
Summative assessment (unit test)
CURRICULUM MAP
Course/ Subject: Entrepreneurship and Innovation Grade: 9, 10, 11& 12
Month: November
Essential Question: Why is an entrepreneur who writes a business plan prior to creating a company, two and a half times more likely
to follow through with a business?
Content Skills Assessment
Unit 3 - Understanding the Business Plan
The purpose and components of a business
plan.
Executive summary
Company description
Marketing plan
Managerial plan
Financial plan
Appendix
Exposure to actual business plans and
sources for writing assistance
Student Business Plan Project
(also labeled Transfer Task)
Examine multiple business plans from online
resources, plus examples of student business
plans distributed by teacher. BCIT 15.5.12.D,
15.5.12.L
Distinguish the essential components of a
business plan and recognize its importance
BCIT 15.5.12.D, 15.5.12.L
Compare and contrast business plan formats
and outline sources for writing assistance.
BCIT 15.5.12.D, 15.5.12.L
Compose the company description segment
of a new business plan using worksheets,
notes and applied knowledge. This is the
student business plan project (Transfer
Task). BCIT 15.5.12.D, 15.5.12.L
Classroom discussion initiated by
teacher
Visual monitoring by teacher
Writing assessments collected and
graded, (Transfer Task).
Summative assessment (unit test)
CURRICULUM MAP
Course/ Subject: Entrepreneurship and Innovation Grade: 9, 10, 11& 12
Month: December
Content Skills Assessment
Unit 4 Analyzing Markets & Competitors
Marketing Mix – product, place, price and
promotion
Methods to Identify Competition
The value and types of Market
Research
Vocabulary for Marketing Unit
Connect marketing strategies to actual
businesses, their products and
successful campaign methods.
Student Business Plan Project
(Transfer Task).
Define marketing mix and outline
promotional strategies, pricing strategies and
channels of distribution and product mix.
BCIT 15.5.12.H
Interpret competitive grids and realize the
benefit to analyzing competition.
Compare and contrast direct and indirect
competition.
Differentiate primary and secondary market
research
Recognize the need for target markets,
demographics and market niches.
BCIT 15.5.12.H
Define and recall vocabulary terms.
Give examples of marketing strategies that
were successfully used by companies in
business, past and present. BCIT 15.5.12.H
Formulate a marketing plan for the Student
Business Plan Project, (Transfer Task).
BCIT 15.5.12.D, 15.5.12.L
Classroom discussion initiated by
teacher
Visual monitoring by teacher
Formative assessments.
Classwork exercises will be submitted
and evaluated through Google
Classroom
Summative assessment ( unit test)
Writing assessments collected and
graded, (Transfer Task).
CURRICULUM MAP
Course/ Subject: Entrepreneurship and Innovation Grade: 9, 10, 11& 12
Month: December
Content Skills Assessment
Unit 5 - Protecting Your Business
Safeguarding intellectual property
through
Trademarks
Copyrights
Patents
Trade secrets
Essential Insurance coverage
Illustrate the appropriate ways to protect a
business using trademarks, copyrights,
patents and trade secrets. BCIT 15.5.12.K
Define vocabulary
Research famous litigation involving
intellectual property disputes and present the
group’s findings to class. BCIT 15.5.12.K
Locate available Internet sources that assist in
registering intellectual property
BCIT 15.5.12.K
Recommend the various types of insurance
that will provide sufficient coverage to reduce
or eliminate risk for a business.
Classroom discussion initiated by
teacher
Visually monitor cooperative activities
and evaluate oral presentations created
using Google tools
Formative assessments
CURRICULUM MAP
Course/ Subject: Entrepreneurship and Innovation Grade: 9, 10, 11& 12
Month: January
Content Skills Assessment
Unit 6 – Using Technology
History of E-Commerce
Website development for entrepreneurs
Benefiting from a web presence
and social media
Cyber Crime
Mid-Term Assessment
Units 1 through 6
Research and define E-commerce. Illustrate the
development of e-commerce using a timeline.
Categorize information that is essential to any
business website. Flowchart a navigation of
student’s website for proposed business. Include
in business plan. BCIT 15.5.12.J
Articulate the benefits associated with conducting
business online BCIT 15.5.12.J
BCIT 15.5.12.K
Research the Supreme Court Quill Decision of
1992 and determine if legislation for online sales
tax has changed. Write an opinion to defend the
federal government’s position or offer an opinion
outlining alternative guidelines for online sales
tax collection. BCIT 15.5.12.J, BCIT 15.5.12.K
Using the Internet, compile data on the severity
and frequency of cybercrime
BCIT 15.5.12.J
Paraphrase cyber crime vocabulary
Refer to skills entries from units 1 through 6
Classroom discussion initiated by
teacher
Visually monitor cooperative activities
and evaluate oral presentations created
using Google tools
Formative assessments.
Classwork exercises will be submitted
and evaluated through Google
Classroom
Summative assessment ( unit test)
Concepts will be identified and reinforced
with applications and reviewed with
cooperative activities. Students have
access to all notes through Google
Classroom. Summative assessment will be
formally graded.
CURRICULUM MAP
Course/ Subject: Entrepreneurship and Innovation Grade: 9, 10, 11& 12
Month: February
Content Skills Assessment
Unit 7 - Preparing the Financial Plan
Estimating start-up costs
Operational Expenses
Sources and types of funding common to
entrepreneurs
Vocabulary for Financial Unit
Financial Statements
Balance sheet
Cash flow statement
Income statement
Analyzing financial statements to guide
business strategy
Determine the costs commonly incurred when
starting a business and further categorize
expenses into fixed and variable.
Explain the advantages and disadvantages of
primary sources of borrowing
BCIT 15.5.12.M
Examine more unconventional options for
funding, such as crowdfunding, person-to-
person lending and micro-lending. BCIT
15.5.12.M
Contrast debt and equity financing
BCIT 15.5.12.M
State the role a business plan has in obtaining
financing BCIT 15.5.12.M
Define and recall vocabulary common to
financial reporting
Create balance sheets, cash flow statements
and income statements for teacher initiated
scenarios.
Recognize the intended purpose of each
financial statement.
Classroom discussion initiated by
teacher
Classwork exercises will be submitted
and evaluated through Google
Classroom
Visually monitor student activities
Formative assessments
Summative assessment (unit test)
Student Business Plan Project
(Transfer Task).
Discuss
alternatives to solving cash flow
problems
factors affecting profit/loss
the influences of a market economy on individual businesses and their
financial strategies
Formulate a financial plan for the Student
Business Plan Project, (Transfer Task).
Project cash needs by estimating start-
up costs
Using Excel templates create a cash flow statement, an income statement
and a balance sheet.
Summarize projected financial data and long-term goals.
BCIT 15.5.12.D, 15.5.12.L
Writing assessments collected and
graded, (Transfer Task).
CURRICULUM MAP
Course/ Subject: Entrepreneurship and Innovation Grade: 9, 10, 11& 12
Month: February / March
Essential Question: Aside from monetary compensation, what methods can be used to motivate staff in an entrepreneurial setting?
Content Skills Assessment
Unit 8 - Management
Hiring and Managing a staff
The role of compensation and benefits
when hiring
Managing and Motivational Strategies
Sequence the steps of hiring: from identifying
staffing needs to making an offer.
BCIT 15.5.12.I
Recognize alternatives to full-time employees
and the benefits of outsourcing
BCIT 15.5.12.I
Freelancers
Temporary workers/agencies
Interns
Outline the types of pay and illustrate each
method with mathematical formulas
Wage, salary, commission and combination plan
Describe benefits portion of a compensation
package and label benefits as optional for the
business owner or required by law.
Distinguish the implications of using extrinsic
and intrinsic rewards as motivational strategy
for employees BCIT 15.5.12.I
Classroom discussion initiated by
teacher
Formative assessments
Classwork exercises will be submitted
and evaluated through Google
Classroom
Visually monitor cooperative activities
Informally evaluate student recall with
an oral questioning that is teacher
directed.
Are Leaders Born or Taught?
Characteristics of Effective Leaders
Leadership Managing Styles
Student Business Plan Project
(Transfer Task).
Interpret the importance of delegation for the
entrepreneur BCIT 15.5.12.I
Connect creativity, innovation and
profitability with employees working in
groups or teams. BCIT 15.5.12.I
Cite innovative businesses and their
philosophies on teamwork and creativity.
Show research that examines if successful
leadership ability is innate or developed
through experience and education.
BCIT 15.5.12.I
Identify the common characteristics of
effective leaders BCIT 15.5.12.I
Recognize the importance of good listening
skills, employee training and employee
evaluation procedures. BCIT 15.5.12.I
Formulate a managerial plan for the Student
Business Plan Project, (Transfer Task).
BCIT 15.5.12.D, BCIT 15.5.12.I,
15.5.12.L
Visually monitor cooperative activities
that model leadership roles in groups
Informally evaluate student discussion
that is teacher driven.
Summative assessment ( unit test)
Writing assessments collected and
graded, (Transfer Task).
CURRICULUM MAP
Course/ Subject: Entrepreneurship and Innovation Grade: 9, 10, 11& 12
Month: March
Content Skills Assessment
Unit 9 - Finalizing the Business Plan
The executive summary and its purpose
Submit Completed Student Business Plan
(Transfer Task)
Examine online samples of executive
summaries to determine essential features of
the business plan component
Define an executive summary, its importance
and purpose
Compose an executive summary for the
student business plan project, (Transfer
Task). BCIT 15.5.12.D, 15.5.12.L
Create a cover, table of contents and appendix for student business plan.
Revise and compile all student business plan components.
Submit student business plan project,
(Transfer Task) BCIT 15.5.12.D,
15.5.12.L
Classroom discussion initiated by
teacher
Writing assessments collected and
graded, (Transfer Task).
Formally assess student business plan
project with rubric, (Transfer Task).
CURRICULUM MAP
Course/ Subject: Entrepreneurship and Innovation Grade: 9, 10, 11& 12
Month: April / May
Essential Question: How can social entrepreneurship and creative capitalism work to solve global crises in health, education and
poverty?
Content Skills Assessment
Unit 10 – Virtual Business –
Computer Simulation
Lessons – Focus on business concepts and
strategic management
Student business driven with independent
decision making
Unit 11 - Business Ethics
Ethical issues in Business
Social Entrepreneurship
Interpret the importance of lessons to
business ownership. Topics include ideal
locations, advantageous store floor designs,
target markets, pricing levels, purchasing,
financing and market research.
Complete reading assignments, reading
assessments and simulated computer
objectives for respective lessons.
Using the software simulation, create, operate
and grow a retailing business.
Define ethics and related terminology
Examine ethical issues in business and
strategies followed by ethical driven
companies
Cite examples and influence of social
entrepreneurship. Compare and contrast
entrepreneurship with social
entrepreneurship. BCIT15.5.12.H
Classroom discussion initiated by
teacher
Visually monitor computer activity
Formally assess reading quizzes and
computer simulated work for assigned
lessons.
Formally assess student driven
businesses with computer generated
grade percentages based on
benchmarks.
Visually monitor simulation progress.
Classroom discussion initiated by
teacher
Formative assessment
Summative assessment ( unit test)
CURRICULUM MAP
Course/ Subject: Entrepreneurship and Innovation Grade: 9, 10, 11& 12
Month: June
Content Skills Assessment
Unit 12 – Special Topics
Review Famous Entrepreneurs
Strategies of Successful and Innovative
Companies
Final Exam –
Units 7 through 12
Connect the name of famous entrepreneurs to
their companies
Examine the “stories” of innovative startups
and note their steps to creating a successful
business BCIT 15.5.12.J
Recognize terminology from course
curriculum
Outline main topics of course units
Recall course content through cooperative
activities
Interpret course curriculum through teacher
guided discussion
Classroom discussion initiated by
teacher
Informally evaluate through classroom
discussion.
Formative assessments
Lead cooperative activities and evaluate
performance where appropriate.
Informally evaluate student recall
Summative assessment (final exam)
Common Core Standards Cross Referenced with Entrepreneurship and Innovation
Grades 9 – 12 PA Common Core Academic Standards for Reading in Science and Technical Subjects
Craft and Structure
CC.3.5.9-10.E.
Analyze the structure of the relationships among concepts in a text, including
relationship among key terms.
CC.3.5.11-12.E.
Analyze how the text structures information or ideas into categories or
hierarchies, demonstrating understanding of the information or ideas.
Application
Using graphic organizers, students will contrast debt and equity financing after
reading an article provided by teacher.
Grades 9 – 12 PA Common Core Academic Standards for Writing in Science and Technical Subjects
Research to Build and Present Knowledge
CC.3.6.9-10.H.
CC.3.6.11-12.H.
Draw evidence from informational texts to support analysis, reflection and research.
Application
Students will conduct research and write a report that examines the history of state
sales tax legislation for online sales (e-commerce activity), the stakeholders who benefit
and those who are negatively influenced by the current laws, and formulate an opinion
defending the federal government’s position or an opinion outlining alternative
guidelines for online sales tax collection.
CURRICULUM MAP
Course/ Subject: Entrepreneurship and Innovation Grade: 9, 10, 11& 12
Enduring Understandings
a) By understanding how to create and maintain a business, students will have the knowledge to pursue financial independence
and have an avenue for personal satisfaction.
b) By learning the principles of entrepreneurship, students will develop skills to become better employees regardless of taking
entrepreneurial risks in business.
c) Knowing that entrepreneurial success is dependent upon recognizing business opportunities, students become more open-
minded, creative, curious and resourceful to problem-solving.
d) Entrepreneurship is the pathway to owning your future, which in turn permits philanthropic work, the advancement of
stakeholder interests and a commitment to improve the environment.
TRANSFER TASK FOR ENTREPRENEURSHIP AND INNOVATION:
Students will write a business plan detailing the operation of a new business. The students have fictional ownership
and financial risk in the company. The plan should have a unique idea connected to the venture that makes it
competitive or entrepreneurial in the market. The components of the business plan are an executive summary,
company description, marketing plan, management plan and financial plan. Students will complete the business plan
components at different stages throughout the course for assessment. In March, the plan will be finalized, compiled
and submitted for grading.
Business, Computer and Information Technology Standards - 15.5 ENTREPRENEURSHIP
15.5.12.A Analyze personal choices in preparation for entrepreneurship.
15.5.12.B Evaluate personal management and organizational abilities to succeed in entrepreneurship.
15.5.12.C Analyze the impact of entrepreneurship in the domestic economy.
15.5.12.D Create a business plan using appropriate data to support the business concept.
15.5.12.E Evaluate legal forms of business entities when considering entrepreneurship (e.g., corp., LLC , partnership, sole proprietorship, etc).
15.5.12.F Research the opportunities for local entrepreneurship in the global economy and discuss the impact of government regulations.
15.5.12.G Analyze factors affecting global pricing including international currency fluctuations, tariffs, price controls, and anti-dumping laws.
15.5.12.H Assess advantages and disadvantages for entrepreneurial business in foreign markets; including language and trade barriers, marketing and regulations.
15.5.12.I Evaluate the functions of operations management as influenced by the business parameters.
15.5.12.J Evaluate strategies for incorporating emerging technologies into specific business operations.
15.5.12.K Analyze issues and cases associated with government regulation.
15.5.12.L Analyze an innovational/business concept and develop a comprehensive business plan.
15.5.12.M Analyze funding sources for an entrepreneur including IPO, venture capital, loans, and owner capital.
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