8/17/2019 Entrepreneurial Behavior (Homestay)
1/26
Introduction
What is the meaning of an entrepreneurand also about the history of where andhow the word "entrepreneur" born?
17th century the relationship between
taking risk with entrepreneurshipdeveloped as Richard Cantillion a well!known economist viewed entrepreneur as aperson who is a risk taker observing the
merchants farmers craftsmen and otherssole proprietors who buy at a certain priceand selling it at a price that cannot bepredict
8/17/2019 Entrepreneurial Behavior (Homestay)
2/26
8/17/2019 Entrepreneurial Behavior (Homestay)
3/26
'ri City (omestay is a place favored byforeign tourists and domestic becauseit is located in the vicinity of Wakaf Che )eh and the price is very cheap andcomfortable to live in by a family whowants a holiday in *elantan +mong theadvantages of staying at 'ri City(omestay is the pro,imity to themarket Wakaf Che )eh popular in thestate of *elantan In addition it is close
to Radio *elantan -m
8/17/2019 Entrepreneurial Behavior (Homestay)
4/26
.ntrepreneur
/ackground(0 d Raime +hmad and his family since
2311
+ middle class family+n e, teacher4 lecture 5 local people
(ave $ children
Idea come from he6s education
+fter pensions he started to developmenthis own carrier
anage to open homestay at *ota /haru
8/17/2019 Entrepreneurial Behavior (Homestay)
5/26
Company /ackground
'tarted in 2318ocated at *elantan town
-our homestay ! 19 +8I+ (:.'#+)
29 +')R+- (:.'#+) 9 +8I- (:.'#+)
;9 + Wi& +'#R: :) roomswith air conditioner and ceiling fan
8/17/2019 Entrepreneurial Behavior (Homestay)
6/26
Interest to running his business fromeducational theory
.,tra educational motivation or
training to get more knowledge aboutthe business
@et more support from his familymembers to running the business
8/17/2019 Entrepreneurial Behavior (Homestay)
7/26
#ype of /usiness ! #ourismindustry
#arget Customers ! uslim only
Aumber of .mployee ! B
8/17/2019 Entrepreneurial Behavior (Homestay)
8/26
.ntrepreneur before start theventure
19 .ducation /ackgroundo) #he process of formation and
development of the potential ofbecoming a competence
o)egree in (ospitality anagement inetropolitan Dniversity
o)iploma at 8ondon Dniversity
8/17/2019 Entrepreneurial Behavior (Homestay)
9/26
Working .,perience
Can improve oneEs career+ lecturer at a number of formal
university
! :pen Dniversity *ota /haru! Dniversity of alaya campus
Ailampuri
! Dniversiti *ebangsaanalaysia=*ota /haru out campus9
! Folytechnic *ota /haru
8/17/2019 Entrepreneurial Behavior (Homestay)
10/26
Role odel
Fhilip *otler G born +ugust 7 1H1 in Chicago D'+
G " the -ather of arketing
G obtained asterEs from Dniversity ofChicago while his Fh from I#
G r Raime hope that can he also cane,pand his business empire outside
*elantan G Fhilip *otler marketing force made
r Raime feel con&dent to achieve this
8/17/2019 Entrepreneurial Behavior (Homestay)
11/26
.ntrepreneurial +ctivity
e&ne as enterprising human action inpursuit of the generation of valuethrough the creation or e,pansion of
economic activity by identifying ande,ploiting new products processes ormarkets
.n (0 d Raime +hmad involve in
entrepreneur when he in university
8/17/2019 Entrepreneurial Behavior (Homestay)
12/26
(e do when there is entrepreneurialweek in university when he study
(e do the entrepreneurial activity for
fun
8/17/2019 Entrepreneurial Behavior (Homestay)
13/26
Intention of beingentrepreneur
.ntrepreneurial intention is state ofmind that people wish to create a new&rm or a new value driver e,istingorganiJations
r (0 Raime +hmad want to be anentrepreneur when he study egree in(ospitality anagement in
etropolitan Dniversity
8/17/2019 Entrepreneurial Behavior (Homestay)
14/26
#he founder see new chance tostarted the business because heinvolve in #ourism study
(e want to grab the chance and beentrepreneur
8/17/2019 Entrepreneurial Behavior (Homestay)
15/26
Farent /ackground
.n (0 Raime +hmad has ; siblings (eis the second
#he background of r (0 Raime
+hmad is work in government(is parent not involve in business
Entrepreneur at the time he
8/17/2019 Entrepreneurial Behavior (Homestay)
16/26
Entrepreneur at the time hestart the ventureMotivation
Desire for more money.
Want to start a new life.
Create as profound interest.
Want to be a boss.
8/17/2019 Entrepreneurial Behavior (Homestay)
17/26
Business Goals
Offering accommodation services.
Achieve personal satisfaction.
esources
using his own capital as much as M !" """.
choose strategic locations or suitable to ensure
business success.
#acilities.
8/17/2019 Entrepreneurial Behavior (Homestay)
18/26
$etwor%ing
#he owner of this homestay have a commonbacking between the owners of otherhomestays
'rikota (omestay also use networking as a
tool for &nding investors customers sta%suppliers and business partners with minimalcost to his business
8/17/2019 Entrepreneurial Behavior (Homestay)
19/26
8/17/2019 Entrepreneurial Behavior (Homestay)
20/26
Risk :rientation at .arly'tage
Risk in business is de&ne as thepossibility of the business to gainpro&t is lower than e,pected
Fositioning of the product(ave a lot of other competitors
8/17/2019 Entrepreneurial Behavior (Homestay)
21/26
/usiness Flan+ business plan is a written documents
that outlines the detailed e,ecution ofthe business
#his include details of organiJationadministration and human resourceplan marketing plan production planand &nancial plan
:rganiJation administration and
human resource plan ! #he generalmanager is (0 d Raimee +hmadhimself and he has $ workers
arketing plan
#arget market is customer with families
8/17/2019 Entrepreneurial Behavior (Homestay)
22/26
:perations Flan'rikota (omestay provide a service
which is houses for rent so the
accommodation that is provided in thehouses is air conditioner wirelessinternet =Wi!-i9 and +'#R: A:I
-inancial plan
+lif (omestay RL3 333 +shraf(omestay is RL3 333 while +lia and+Kil is R7$ 333
8/17/2019 Entrepreneurial Behavior (Homestay)
23/26
8/17/2019 Entrepreneurial Behavior (Homestay)
24/26
Conclusion+s an entrepreneur we need to have
at least three 0ob
#o starting the own business we don6thave spend the lot of capital because
with a small capital we still can do abusiness such as service business
#he main ob0ective is we need to get ade&nite advantage "service" o%ered to
customers should have to achievewhat is desired by the customer
8/17/2019 Entrepreneurial Behavior (Homestay)
25/26
*ey to the success of a "homestay" is
on customer service by consistentlytreat customers to well and care aboutthe customer order thecommunication between the customer
and the server needs to be properlyand e%ectively
#o be an succesful entrepreneur weneed &nd a one person thatentrepreneur that we admire to be agood "Role odels
8/17/2019 Entrepreneurial Behavior (Homestay)
26/26
.ntrepreneurs must wisely choosestrategic locations or suitable toensure business success
/usiness should be put in place whichhas the force of high purchasing
power and less competition.ntrepreneur must have interest in
business
'ocial networking is not 0ust for sellingproducts or services on the contraryit is to listen and communicate
Top Related