Entertainment Goes Global:Mass Culture in a Transforming World
Hold our attention
Affects every man, woman, and child
“communications and development” theory
“cultural imperialism”:consumerism and individualism
American cultural hegemony
Protectionist policies to maintain control over indigenous cultural content
Local entertainment products have become increasingly popular in home countries
Globalization has spurred local economies and allowed national cultural content to blossom
Localization
Appeal to an international audience
Internet will revolutionize distribution
Movement of ideas and transformations of culture on a global scale
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