Enterprise GamificationWhat to do, What to Expect
Introductions
Karen HsuVP, Marketing
Steve SimsChief Design
Officer
Agenda
• What to look for in an enterprise ready gamification solution
• Design best practices • Promoting desired behavior • Prevent cheating
• Business value
300+ Deployments
What to Look for in an Enterprise Gamification System
Integrates with Multiple
Applications
Change without Code Performs Intrinsically
Motivates
Flexibility Adaptability Scalability Longevity
Security
Integrates with Multiple Applications
Change without Code
Performs at Highest Levels of Scalability and Security
Performs at Highest Levels of Scalability and Security
Badgeville has delivered•1.2B activities •200M rewards and badges•53M members•20K API calls per minute (peak)•1M activities per day per customer (peak)
Typical Implementation (lasting days / weeks)
Badgeville Implementation (lasting years)
Intrinsically Motivates for LongevityEn
gage
men
t
Best Practice Do’s and Don’ts
• Design****• Build• Promotion• Operation
There are 4 main areas where do’s and don’ts can help a gamification program
Best Practice Do’s and Don’ts
• Design****• Build• Promotion• Operation
There are 4 main areas where do’s and don’ts can help a gamification program
Design: Best Practice Do’s and Don’ts: Scoping the Problem
Do’s: Truly understand the Company’s objectives
Don’ts:
Know what the win looks like* Understand the short and long game
Make sure objectives are real and measureable
Assume an off the shelf gamification system will just work for your problem.
Example: Scoping the Problem
• More revenue (more visitors for longer)• Increased savings (proactive and compliant employees)• Improved productivity (better informed & engaged employees)
Example: Scoping the Problem
But to be actionable, you need more specific sub-goals.
• More revenue• Increased savings • Improved productivity
For Example, if you own a content community:• Increased content quantity / quality• Better content categorization / quality filtering• Increased consumption of content / time spent in the community
But to be actionable, you need more specific sub-goals.
• More revenue• Increased savings • Improved productivity
Example: Scoping the Problem
• More revenue• Increased savings • Improved productivityBut to be actionable, you need more specific sub-goals.
These are translated into measurable KPIs
For Example, if you own a content community:• Increased content quantity / quality• Better content categorization / quality filtering• Increased consumption of content / time spent in the community
Example: Scoping the Problem
Design Best Practice Do’s and Don’ts: User Persona’s
Do’s: Know Your Users
Don’ts:
Who is using the system
Why they are using/not using itWhat they are motivated by
Why they are going to use it based on your design
Assume one size fits all in terms of personaAssume that users will fit perfectly into your persona archetypes.
Assume the system is static
How they are using the system
Example User PersonasWho is your audience and what do they want?
Smart SuccessfulSocially ValuedStructured
Different people and roles have different priorities
Engineers Office workers Salespeople Call center services
Design Best Practice Do’s and Don’ts: Behaviors
Do’s: Know the four billy goats of behavior
Don’ts:
TrackabilitySchedulabilityBehavior RepeatabilityCheatability
Assume all behaviors have the same valueAssume importance of any behavior is the same for user and business
EXAMPLE: BEHAVIOR DIMENSIONS
Different use cases have different behavioral dimensions
SchedulableCheatable
RepeatableTrackable
Design Best Practice Do’s and Don’ts: Cheating
Do’s:
Don’ts:
Know if it matters to you that people cheatKnow how big the problem isKnow why people are cheating (what are the rewards for cheating)Know how they cheatKnow the effect of the cheating
Overreact when you discover people are cheatingPunish non-cheaters
Design Best Practice Do’s and Don’ts: How to Stop Cheating
Do’s:
Don’ts:
Rate LimitingCount LimitingCrowd Sourced verificationReminders for honest behavior
Assume that people are/aren’t cheating unless you have evidence data
Design Best Practice Do’s and Don’ts: How to Stop Cheating
There are multiple approaches to limit or stop cheating
Rate Limiting
Count Limiting
Design Best Practice Do’s and Don’ts: Approach
Do’s: Be thoughtful in your design approach
Don’ts:
Match your mechanics to the personas and motivations you want to drive Understand the dynamics that will be created
Understand the emotions this will invoke and their effect on your usersBe sensitive to the experience you are designing in
Assume the mechanics and dynamics will be perfect without tuningAssume dynamics will not
change Plan only for the short term
Design Best Practice Do’s and Don’ts: Approach
Expertise LevelsSkill area status symbols
Design Best Practice Do’s and Don’ts: Approach
Skill CertificationsEducational completion in specific subject areas
Expertise LevelsSkill area status symbols
Design Best Practice Do’s and Don’ts: Approach
Skill CertificationsEducational completion in specific subject areas
Career RewardsSpecial stand-out accomplishments
Expertise LevelsSkill area status symbols
Design Best Practice Do’s and Don’ts: Approach
Skill CertificationsEducational completion in specific subject areas
Career RewardsSpecial stand-out accomplishments
LevelsSite-wide generalized status symbols
Expertise LevelsSkill area status symbols
Design Best Practice Do’s and Don’ts: Approach
Onboarding Task ListsGuided series of tasks with progress tracking
Skill CertificationsEducational completion in specific subject areas
Career RewardsSpecial stand-out accomplishments
LevelsSite-wide generalized status symbols
Expertise LevelsSkill area status symbols
Design Best Practice Do’s and Don’ts: Approach
Onboarding Task ListsGuided series of tasks with progress tracking
Skill CertificationsEducational completion in specific subject areas
Career RewardsSpecial stand-out accomplishments
Activity StreamsCommunity visualizations for social proofing
LevelsSite-wide generalized status symbols
Expertise LevelsSkill area status symbols
Design Best Practice Do’s and Don’ts: Approach Example: Sales Performance
• Group Activity Streams• Personal Activity Stream• Training Certifications• Scheduled Process Goals• Leaderboards• Career Accomplishments• Team Competitions
Business Value for Customers
Business Value for CustomersProduce Results Improve Engagement & Performance
engagement
Next Steps
Meet us in person!• 3rd Annual Gamification Forum - New York - October 6-8• IABC Southern Region Conference - Denver - October 15-17• 2020 Workplace Network Meeting - Sunnyvale (LinkedIn) - November 9-11
…And online!www.badgeville.com
Thank you for watching!
If you have any questions please ask them in the chat at this time.
Design Best Practice Do’s and Don’ts: Approach
Do’s: Understand the context and friction in the system
Don’ts:
Know how users interact with the experienceEasy accessibility: Make sure they can find the experience
Make the experience non-intrusive in the workflowProvide tight visual feedback loops
Assume you know all the ways that users will find, use and return to your product