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Enterprise 2.0 = Knowledge
Management 2.0?
Dan KeldsenCo-founder and Principal
www.InformationArchitected.com
Main Sourcesfor Research
www.aiim.org/enterprise20
441 respondents, 80+ pages, 70+ charts/figures
Released Q1 2008
50 Podcasts
>200 Blog Entrieswww.BizTechTalk.com
>300 comments by >170 readers
>50 blogs linking back
>450 RSS readers
>140 MyBlogLog Community Members
>1300 Connections
15 Years in “the biz”Lucky 13 with Delphi Group (IT, Analyst, Consultant)
2 with AIIM.org (Analyst, Educator)Started Information Architected in 2008
Foundations(Definitions)
Enterprise 2.0
• “The use of emergent social software platforms within companies, or between companies and their partners or customers”Source: Harvard Professor Andrew McAfee
Enterprise 2.0
• “A system of web-based technologies that provide rapid and agile collaboration, information sharing, emergence and integration capabilities in the extended
enterprise”Source: AIIM Market IQ on Enterprise 2.0 Q1 2008 - www.aiim.org/enterprise20
Knowledge Management
"Leveraging collective wisdom and experience to accelerate innovation and responsiveness”
Source: Carl Frappaolo, “Exec Express Knowledge Management,” Capstone, 2006
Let’s Dive On In...
Early KM(KM 1.0)
Carried Away with Technology
Automatic Analysis of E-mail Patterns
20 Algorithms for Extracting “Knowledge” from the Information
Flow
Too Little
Too Much
Painful Knowledgebase interfaces for input (and output)
Lack of Attention to Culture
(You Get What You Reward)
Short-term Incentives
Long-term IncentivesTeamingTeaming
TeamingTeaming
Teaming
Individual
Academic Theory Collides with Reality
End Results?
KM 1.0 Had Success in (Some) Orgs(But in many more, KM is a dirty
word if known at all)
Still... Knowledge Remains Blocked
Source:Executive Insights into Enterprise 2.0:Lessons from the ENTERPRISE 2.0 EXECUTIVE ROUNDTABLESYDNEY 13 February 2008futureexploration.net/e2ef/blog/2008/03/complimentary_report_executive.html
But didn’t KM solve this years ago?
No Matter How Important We Believe
KM to Be
To Most Organizations, KM is...
Under the Radar
“I’m Not Dead Yet!”Source: Monty Python and the Holy Grail (YouTube)
Meanwhile...KM Practitioners say...
The Primary KM Issues Still Remain
Brains...Can’t hire the talent you want, aren’t tapping the talent you already have.
ToolsLow-barrier and Lowest-common-denominator
are not the same thing
Is E-mail the devil?
Mis-used, Un-used,
and Abused
TechnologyCartoon from:http://blogs.technet.com/tarpara/archive/2007/09/05/evolving-company-culture-starts-with-a-sharepoint.aspx
NOTE TO SELF:
Yes, It Does!
Even though KM
is not ABOUT
tech,
It’s hard to DO it
WITHOUT tech
Culture Creeps Cautiously
The Solution?
Capture “Knowledge Work” as Daily Work
(Don’t Capture Knowledge Separately)
Knowledge is Information Applied and Re-used, not
just Collected
Source: www.gapingvoid.com/0804enrich.jpg
Loops & Emergence
OODA loopObserveOrientDetect
Act
Source: www.thefabricator.com (graphic)Col. John "40 second" Boyd, USAF (model)
Wiki Adoption Loop
From “Organisational Wiki Adoption” by Mike Cannon-Brookes (Atlassian) @ http://www.slideshare.net/mcannonbrookes/organisational-wiki-adoption/
The Knowledge Chain
Source: Carl Frappaolo, “Exec Express Knowledge Management,” Capstone, 2006
External Internal
Responsiveness
Awareness
Market Drivers for Enterprise 2.0& Modernizing KM
Source: AIIM Market Intelligence
Let’s Peek at Findings(from Market IQ on Enterprise 2.0)
KM-Inclined?
Inclination Determinedby 12 weighted profiling questions taken from
KM2 Methodology
How Critical is E2.0 to Your Organization’s Overall Business Goals/Success?
Source: AIIM Market Intelligence
Close in General, but KM Inclined See E2.0 as More Significant
How Well is Enterprise 2.0 Understood in Your Organization?
Source: AIIM Market Intelligence
KM Inclined are Early in Understanding and Adoption
In Your Organization, Which Departments Are Primary Users of E2.0 Functionality?
Source: AIIM Market Intelligence
E2.0 is Everywhere in KM Inclined Orgs
What Level of Impact (Planned or Realized) Does E2.0 Have on Individuals in Your Organization?
Source: AIIM Market Intelligence
KM Inclined
All Respondents
Networking, Communities,
Sharing, Quality, Speed all
Stronger for KM Inclined
What Impact (Planned or Realized) Does E2.0 Have on the Following Business Goals & Objectives in Your Organization?
Source: AIIM Market Intelligence
KM Inclined
All Respondents
Internal and External Capture,
Collaboration and Sharing are Magnified
Is Implementation of E2.0 in Your Organization Driven More by Ad Hoc Usage or a Strategy?
Source: AIIM Market Intelligence
KM Doesn’t Accidentally Happen,Strategy is Necessary
Where Do You Feel Your Organization’s Adoption is with Regards to the Following Technologies?
Source: AIIM Market Intelligence
(KM Inclined)
Where Do You Feel Your Organization’s Adoption is with Regards to the Following Technologies?
Source: AIIM Market Intelligence
(All Respondents)
Is an ROI Study Required as Part of Your Planning for Enterprise 2.0?
Source: AIIM Market Intelligence
Not everything warrants ROI calculation - but it’s not
an excuse to avoid it either!
Does Your Organization Measure the Success of Enterprise 2.0 the Same Way You Do?
Source: AIIM Market Intelligence
Culture Matters!
What Are the Biggest Impediments to Implementing E2.0 in Your Organization?
Source: AIIM Market Intelligence
Cognition, Culture, Cost, and Control
Who Specifically has Budget Authority for Enterprise 2.0 in Your Organization?
Source: AIIM Market Intelligence
Isn’t E2.0 About Bottom-up?Yes, but Top-down Budget is a Very Good Thing...
So is E2.0 = KM 2.0?
What do YOU think?
Is yourInformation Architected
forKnowledge
Management?
Is yourInformation Architected
forEnterprise 2.0?
Is your Culture ready for this?
How can you be certain?
Always open toDiscuss, Debate,
CONSULT and EDUCATE
Dan KeldsenCo-founder and Principal
Further details on our Enterprise 2.0 and Knowledge Management capabilities at:
www.InformationArchitected.com/KnowledgeManagement
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