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Enhancing the Prospect, Student & Alumni Experience with Communities
James DavidsonVP of Community Solutions, Higher Ed7Summits
[email protected]@7summitsinc
Confidential 22
An Award Winning Salesforce Partner
Extensive Experience in Higher Ed
A Deep Understanding of Large, Complex
Enterprises
The World’s Leading Community Solution
Provider
200+Communities and Portals
Advisory
User Experience
Technology & Integrations
Founded in
2009
Design Awards25
Our team brings together the best in strategy, user experience, and technology to maximize your success.
7SUMMITS AT A GLANCE
Winner of the Salesforce Partner Innovation Award for Community Cloud
Confidential 3
Community Templates / Components / Accelerators
Advisory & ConsultingUser Experience & DesignMigrations & Integrations
Custom Development
Community strategy, need help measuring ROI, training your team, or managing your
community, our social sherpas are here to help.
7SUMMITS AT A GLANCEInnovation powered by communities, brought to life by 7Summits.
Pre-built solutions means less time building, more time engaging your audiences.
Great out-of-the-box, but tailored where you need it.
We’re here to be your guide.
CUSTOMER SUCCESSACCELERATORS SERVICES
◆ Experienced across the full lifecycle: admissions, student and faculty engagement, and alumni relations
◆ Experienced with a variety of technology platforms. Changing the Communities world with Salesforce
◆ Forrester Groundswell award winner, and six Design awards in Higher Education
◆ Work drives significant and measurable business impact
7SUMMITS EDUCATION PORTFOLIO
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Community Overview
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Marketing
Recruitment
Engagement
GL Housing HCM SIS LMS DegreeAudit
FinancialAid
MealPlans
Payroll
Student Success Advancement
Prospects
DonorsFaculty & Staff
ParentsCorporations
Students
Alumni
The Connected Campus Platform
System ofRecord
System ofIntelligence
System ofEngagement
Analytics
Build AppsHEDA
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• Digital natives 3
• Social media is their default state 1
• Rely on user-generated content to make life decisions 1
• They absorb and manage information differently than other generations 1
• Universities that create their own open communities have a much greater degree of credibility 2
Sources: 1Bazaarvoice. 2 Onlinecolleges.net 3 Ad Age
The Biggest Shift in a Generation
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A typical prospective student now receives 12-18 emails from 2-4 year public/ private institutions. 1
CRM is a top priority for 4-year public/private schools1
75-90% of 2-4 year institutions spend less than 25k annually on their institutions website1
4-year universities are experiencing very high attrition — up to 50% in some cases. 2
Higher Ed IT is seeking to consolidate platforms (Intranet, websites, portals, etc). 2
Classroom delivery models are shifting to incorporate more online/digital
Use of accurate data to drive alumni outreach strategies is one of the biggest needs to improving Alumni Relations 3
Alumni Relations frequently find themselves without the support, resources or staff needed to perform effectively 4
Recruitment / Admissions Student Success / Faculty Alumni / Advancement Mgt.
Digital Trends and Insights in Higher Education
Sources: Noel Levitz 1 ACT 2 Hartford 3 Council for Aid to Education 4
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Desktop Centered
Multiple Paths Into External Systems
Isolated Process
CONTENT AND FILES
CONTACTS
TOOLSMARKETING
AND COMMS
RESOURCES
?
No centrala gateway
Current State Digital Experience
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Desktop Centered
Multiple Paths Into External Systems
Isolated Process
CONTENT AND FILES
CONTACTS
TOOLSMARKETING
AND COMMS
RESOURCES
No centrala gateway
Current State Digital Experience
?
End User Confusion
Inefficient Processes due a Number of Disconnected Technical Environments
Lack of Simplified Online Registration
Incomplete Functionality Expectations
Inconsistent Branding & Cumbersome User Interface
Abandonment and Low Engagement
Missed Revenue Opportunities and
Operational Efficiencies
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News, Eventsand
Multimedia
Quick access to people,
content and tools
Self Service
and Support
Profile & Preferences
KnowledgeCapture
and SharingStudentCommunity
Mobile First / Device Agnostic Interface to Engage Students when
and where they choose
Community incorporates a view of other systems and is
a platform for engagement
Anytime / Anywhere Access
Centralize people, processes, content, and
tools to become a system of engagement
A Better Way: A Student Community Built on your System of Record
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CommunityOpportunity
Our Perspective: The Student Lifecycle
Snapchat LinkedIn
Prospective Student Qualified Prospect Accepted Student Enrolled Student Graduate Alumni
Personally Social Professionally Social
Student lifecycle continuum
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CommunityOpportunity
Higher Ed Communities: Targeted Value Drivers
Snapchat LinkedIn
Prospective Student Qualified Prospect Accepted Student Enrolled Student Graduate Alumni
Personally Social Professionally Social
Student lifecycle continuum
Recruitment and Admissions• Increase qualified students• Reduce traditional media spend• Enhance referrals / WOM• Streamline enrollment processes• Enhance reputation / perception• Increase enrollment (fill seats)• Reduce application processing time• Increase students starts
Students and Faculty• Improve student retention • Improve grades and satisfaction• Streamlined student onboarding• Improved graduation rates• Reduced support costs (self-serve)• Facilitate student / faculty collaboration• Enable study groups / peer support• Crowdsource research and ideas
Alumni• Engage Alumni• Reduce marketing costs• Improve alumni directory accuracy• Increased donations• Drive event participation• Drive student referrals• Facilitate student mentoring• Capture student success stories• Support professional networking
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Salesforce Community Cloud
7Summits Higher Ed Solutions
Admissions Community Student Community Alumni Community
Comprehensive Approach: Modules across Student lifecycle continuum
7Summits Solution Approach: Pre-built, targeted, configurable
7SUMMITS
• Communities: Personalized, Mobile, Social & Integrated
Social Communities
+Portals
Expose data to customers and partners
+ =
Websites
Custom branding and
slick UI
Direct connection to other customers
and experts
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Lightning Community Demo
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• Community Builder & Lightning
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Q&A
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1. Invest in a Strategic Roadmap to sell your Vision (WHY, WHO, WHAT, HOW, WHEN)
2. Ensure Executive Sponsorship (Guidance and Regular touch points)
3. Embrace an Agile mindset and delivery approach (Iterative vs Waterfall)
4. Play to the Strengths of the Salesforce Platform and Community Product (Groups vs email)
5. Launch early and often, and test with REAL users (Versus big bang)
6. Grow the Solution based on needs of the Community (User driven feedback)
7. Invest in Change Mgt Day 1: Training, Community Mgt, Content Activation + Adoption
Where to Start? Implementing a Community7Summits has seen great success with the following best practices:
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thank y u
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