www.designforcontext.comDuane Degler @ddeglerThomas Vander Wal @infocloud
Enhancement Ecosystems: Enriching Structured Contentwith User Tagging and Annotation
SEMTECH BIZ 20132nd October 2013, New York
Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal2
Add structure
Goal: Content Enhancement
Nulla nunc velit, suscipit iaculis dictumFringilla egestas ante. Integer sit amet rhoncus orci. Phasellus egestas at dolor pretium rutrum. Morbi at ultrices tortor. Donec vehicula convallis enim a interdum. Nunc sed aliquet risus.
Integer tempus orci sed dui euismod tristique. Etiam sit amet lectus non neque porttitor consectetur sit amet ut mauris. Proin sit amet est at justo auctor dapibus. Phasellus non neque blandit, volutpat nunc at, tempus lorem. Pellentesque ac consequat nibh.
Phasellus egestas semper massa, eu placerat nisl ultrices eu. Nulla et posuere mauris, at viverra nunc. Nam porttitor laoreet arcu, id tempor libero egestas euismod. Nulla in diam nisl. Phasellus elementum turpis ac ipsum dignissim, at porttitor leo semper. Duis sollicitudin velit eu dolor placerat rhoncus. Ut ut turpis nec nibh ultricies aliquet eget ac arcu. Praesent dapibus rhoncus accumsan. Integer laoreet tellus sed turpis interdum congue. Praesent nulla ipsum, iaculis nec dictum quis, posuere in nulla. Cras nec dui ornare orci blandit pretium nec consequat tellus. Etiam eu neque odio.
Nunc posuere sem sed orci faucibus aliquet. In sagittis tellus non dui laoreet, id mattis libero pharetra. Praesent sollicitudin odio a lobortis pellentesque. Integer ullamcorper dapibus auctor. Pellentesque urna magna, posuere placerat nibh vitae, feugiat adipiscing mi. Maecenas euismod, eros eget luctus tempor, eros risus placerat enim, quis gravida odio nisl id turpis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam a accumsan velit, ac facilisis erat. ctus eu. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Duis non nulla lectus. Morbi mollis convallis.
Nulla nunc velit, suscipit iaculis dictumFringilla egestas ante. Integer sit amet rhoncus orci. Phasellus egestas at dolor pretium rutrum. Morbi at ultrices tortor. Donec vehicula convallis enim a interdum. Nunc sed aliquet risus.
Integer tempus orci sed dui euismod tristique. Etiam sit amet lectus non neque porttitor consectetur sit amet ut mauris. Proin sit amet est at justo auctor dapibus. Phasellus non neque blandit, volutpat nunc at, tempus lorem. Pellentesque ac consequat.
Phasellus egestas semper massa, eu placerat nisl ultrices eu. Nulla et posuere mauris, at viverra nunc. Nam porttitor laoreet arcu, id tempor libero egestas euismod. Nulla in diam nisl. Phasellus elementum turpis ac ipsum dignissim, at porttitor leo semper. Duis sollicitudin velit eu dolor placerat rhoncus. Ut ut turpis nec nibh ultricies aliquet eget ac arcu. Praesent dapibus rhoncus accumsan. Integer laoreet tellus sed turpis interdum congue. Praesent nulla ipsum, iaculis nec dictum quis, posuere in nulla. Cras nec dui ornare orci blandit pretium nec consequat tellus. Etiam eu neque odio. Nunc posuere sem sed orci faucibus aliquet. In sagittis tellus non dui laoreet, id mattis.
MetadataIssue: 7 (10)Author: A. MaecenasAuthor: G. EuismodDate: 10.2.2013Word Ct: 3,187Keywords: faucibus, aliquet, sagittis, tellus
Related Content• Integer ullamcorper
dapibus auctor• Pellentesque urna
magna• Posuere placerat• Vitae, feugiat
adipiscing• Euismod, eros eget
luctus te
Tags• ullamcorper • dapibus auctor• urna magna• placerat
LDLinked Data
TAText Analytics
IAInformation Architecture
UXUser Experience
KMKnowledge Management
ESEnterprise Social
Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal3 Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal3
Is time our enemy?Or our friend?
Creating an Enhancement Ecosystem
Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal4
Manage
New content
Legacy content
Taxonomy• ------
• ------• ------
• ------• ------
Extract & Index
Review & Assess
Use
Crawl Track
Annotate
LinkTag
Collaborate
Enhance & Validate
Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal5 Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal5
Enhancement Ecosystem
Source MaterialExtract & Index
Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal6
Manage
New content
Legacy content
Taxonomy• ------
• ------• ------
• ------• ------
Extract & Index
Considerations for automated processing
Automated tools have “editorial perspective”
What something is about What is explicit, rather than
implied
But more challenging . . . What is inherent, even if not
made explicit? What is the external focus?
Context of use?
Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal7
New content
Legacy content
Taxonomy• ------
• ------• ------
• ------• ------
Taxonomy enhancement Must update and evolve
to remain relevant
• Should be a continual process, not “big bang” every few years
Embracing evolution lowers costs
• Improvement cost
• Misalignment cost Formalize the evolution, don’t just
react to drift
Considerations for taxonomies
Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal8 Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal8
Enhancement Ecosystem
Enhance & Validate
Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal9
Manage
New content
Legacy content
Taxonomy• ------
• ------• ------
• ------• ------
Extract & Index
Enhance & Validate
Successful adoption… Keep it simple. It is easier for users to recognize
a term and validate its relevance than it is to recall a term that aligns with user expectations.
In the ecosystem, this step is iterative for continuous improvement.
Author / Editor / SME
Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal10
Enhancement support during writing and reviewingStructured and
unstructured sources proactively provided
as resources for authors and editors.
Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal11
Enhancement support for elaborating contextsA range of sources.
Recognition is easier and more consistent
than recall.
Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal12
Enhancement support for elaborating contexts
Information available when applying terms
helps users understand what
terms mean.
Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal13 Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal13
Enhancement Ecosystem
Review & Assess
Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal14
The iteration step! Not “one and done.” Pattern-finding based on what
matters to users. Assess value:
• Relevance• Quantity• Significance• Quirkiness
Manage
New content
Legacy content
Taxonomy• ------
• ------• ------
• ------• ------
Extract & Index
Enhance & Validate
Owner’s iterative review & assessment
Review & Assess
Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal15
Manage
New content
Legacy content
Taxonomy• ------
• ------• ------
• ------• ------
Extract & Index
Enhance & Validate
Review & Assess
Use
Crawl Track
Annotate
Link
Collaborate
Tag
Enlisting our users
Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal16 Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal16
Enhancement Ecosystem
Crawl & Track
Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal17
Manage
New content
Legacy content
Taxonomy• ------
• ------• ------
• ------• ------
Extract & Index
Enhance & Validate
Review & Assess
Use
Crawl Track
Surfacing how and where used
Formal & informal references to content
Identifying where something is cited provides:
• Context
• Perceived value from user
• Surrounding terms
Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal18
Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal19
Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal20
Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal21
Tasks produce path patterns, uncovered by analytics
1 2 3 4 5 Yellow brick road (set path)
A
G
D
SN
8Family Circus(wandering)
1b
1c
1d
Spelunking(deep dive)
Window shopping (look-leave-look)
!Serendipitous (‘aha’ discovery)
Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal22 Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal22
Enhancement Ecosystem
Annotate, Tag & Link
Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal23
Manage
New content
Legacy content
Taxonomy• ------
• ------• ------
• ------• ------
Extract & Index
Enhance & Validate
Review & Assess
Use
Annotate
LinkTag
Tags & Folksonomy Discover vocabulary Valid personal perception Emergent terms Gap identification
Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal24
Folksonomy tagging triad
Definition
Interest Identity
Metadata
Object
Vocabulary
Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal25
Dual folksonomy triad
TerminologyCommunity
Culture
Definition
Interest Identity
Metadata
Object
Vocabulary
Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal26
Taxonomy < > Folksonomy ?
Taxonomy Folksonomy
Structure
Efficiency
Solid foundation
Messy
Difficult findability
Slow to emerge
Resource intensive
Not emergent
Difficult to validate
Relatively inexpensive
Emergent by nature
Continual validation
Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal27
Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal28
Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal29
Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal30
Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal31
Manage
New content
Legacy content
Taxonomy• ------
• ------• ------
• ------• ------
Extract & Index
Enhance & Validate
Review & Assess
Use
Annotate
LinkTag
Interpreting linked content Context and conceptual patterns See things in the aggregate Surface conceptual distance, not
semantic distance
Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal32
One NY Times article gets different URLs in Twitter.
The application aggregates them and captures surrounding text for analysis.
Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal33
Manage
New content
Legacy content
Taxonomy• ------
• ------• ------
• ------• ------
Extract & Index
Enhance & Validate
Review & Assess
Use
Annotate
LinkTag
Users’ context-setting With Location With tool / service Direct link to concept within an
object
Can apply structure to enhance:
• Hypothesis
• Noting Structure
• Interpretation (strong)
Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal34
The increase in OA-related musculoskeletal pain especially in the growing elderly population has created heightened interest in effective treatments with better safety profiles. The Glucosamine/chondroitin Arthritis Intervention Trial (GAIT) was designed to examine the effects of the dietary supplements glucosamine and chondroitin sulfate given alone or in combination as compared to celeecox or placebo on pain associated with osteoarthritis of the knee. The primary symptomatic outcome assessment of the GAIT study was after 24 weeks of randomized, double-blinded, placebo-controlled therapy.[6] An ancillary structural study describing the effects of the agents on radiographic joint space width loss for up to two years has also recently been reported.[7] To date, very few data have been reported for the long-term treatment of OA with any agent including the supplements and celecoxib studied here. Patients in the structural study continued to have safety and clinical efficacy assessments at all scheduled visits. This paper details the clinical efficacy and safety experience with these agents alone and in combination along with celecoxib as compared to placebo in patients from this subset of GAIT over 24 months of follow-up.
chondroitin sulfatecelecoxib
radiographic joint space
Add note, action
Search on this now
Tag forTag for search
Add case note
“Smart” notes for knowledge workers
Capture knowledge of important terms
Tag for Search
“Radiographic joint space” Just capture the keyword Mark as a target term Mark as a general concept
Associate with existing concept:Measurement
Search notes:
Add term cancel
Capture hypothesesand elaborations
Add case note
Paragraph 45“…radiographic joint space…”
Case note Private note
Associate with: Hypothesis ☐ Evidence☐ Concept in case documents
Other cases (cross-reference):
Save note cancel
Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal35 Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal35
Enhancement Ecosystem
Collaborate
Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal36
Manage
New content
Legacy content
Taxonomy• ------
• ------• ------
• ------• ------
Extract & Index
Enhance & Validate
Review & Assess
Use
Collaborate
Data from collaborations Richer resource, as used more
often with more complete thoughts captured
Easy to use Larger narrative But:
• Hard to algorithmically harvest
• Not as precise
Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal37
Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal38
Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal39 Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal39
Enhancement Ecosystem
Enhancement Ecosystems: Enriching Structured Content | SemTechBiz East | October 2, 2013 | © Degler, Vander Wal40
Manage
New content
Legacy content
Taxonomy• ------
• ------• ------
• ------• ------
Extract & Index
Enhance & Validate
Review & Assess
Use
Crawl Track
Annotate
Link
Collaborate
Tag
Enhancement Ecosystem:Iterative, Relevant, User-Centered
www.designforcontext.comDuane Degler @ddeglerThomas Vander Wal @infocloud
Enhancement Ecosystems: Enriching Structured Contentwith User Tagging and Annotation
SEMTECH BIZ 20132nd October 2013, New York
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