Languages
Pages
Legal
Visual TextsCommon Questions
Purposefrom advertiser’s point of view
1. Attract
2. Promote
3. Convince
4. Persuade
5. Educate
Messagefrom reader’s point of view
1.Buy
2.Participate
3.Register
4.Be aware
AudienceBe specific with target group
WordsChoice of words and their effecton readers1
WordsChoice of words and their effecton readers
Why these words were used?
12
WordsChoice of words and their effecton readers
Why these words were used?
How effectiveare they on readers?
123
AT HOME, CHILD ACCIDENTS DON’T JUST HAPPEN TO A CHILD.
AT HOME, CHILD ACCIDENTS DON’T JUST HAPPEN TO A CHILD.
A MISTAKE MAY LEAD TO IRREVERSIBLE DAMAGE.SAFETY FIRST.
PresentationChoice of word presentation
Size Font Italics Capital Letters
Use of exclamation
marks (!), quotation
signs(‘_____’)
Die
SIZE
Die
SIZE
Die
FONT
Die
FONT
Die
ITALICS
Die
ITALICS
Die
CAPITAL LETTERS
DIE
CAPITAL LETTERS
Die
! & ‘___’
Die!
! & ‘___’
‘Die’
! & ‘___’
What are their impact and
effectiveness on readers?
Image
Why the image(s) were
used?
How relevantare the image(s) to the message?
How effectiveare they on readers?
What and howdoes the images make you feel?
OverallEffectiveness of whole visual
Will the information and/or imageattract readers?
Why?
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