© 2016 Enroll America | StateOfEnrollment.org
Cheryl O’Donnell, Regional Director, State Assistance | 05.13.16
Engaging Employers: Enrolling
Uninsured Workers & Families
© 2016 Enroll America | StateOfEnrollment.org
• What steps do you need to take
to prepare for employer
engagement?
• How do you build your employer-
partner network?
• How can you engage employers
and employees throughout the
year?
• How can you expand your
employer partnership to serve
the community at-large?
OBJECTIVES
2
© 2016 Enroll America | StateOfEnrollment.org
PREPARING FOR EMPLOYER
ENGAGEMENT
Rob Rumrill
Family and Intercultural Resource Center
Silverthorne, CO
3
© 2016 Enroll America | StateOfEnrollment.org
• Ability to provide basic needs
and obtain financial
independence
• Access to healthcare and
mental health services
• Social networks and friends
• Strong parenting skills and the
ability to spend quality time
with family
• Ability to set and achieve goals
• Feel safe and part of the
community
• Families United
• Healthy Families
• Community Support
• Summit Thrift and Treasure
FAMILY & INTERCULTURAL RESOURCE
CENTER
4
© 2016 Enroll America | StateOfEnrollment.org
Know the Company
DOING YOUR RESEARCH
• Know the major economies
in your area
• Know the major employers
in those economies
• Learn who the best
contact at the company
• Know insurance options
available for specific
companies you want to
work with
• Know the populations the
business hires and learn
about their enrollment
stats
5
© 2016 Enroll America | StateOfEnrollment.org
• Create a timeline for the
company with their
important dates and
periods
• Add your important dates
and periods
• Add times of year when
to make requests
BUILDING TIMELINES
6
© 2016 Enroll America | StateOfEnrollment.org
• Make sure your request is
outside of the company’s
busy period(s)
• Ask to meet and discuss
how you can support the
company in ensuring all
their employees have
health insurance coverage
• Tell them you are reaching
out to them because they
are a major employer
• Make sure they are aware
your service does not cost
money
• Be flexible
REQUESTING A MEETING
VS.
7
© 2016 Enroll America | StateOfEnrollment.org
• Prepare an open format discussion
• Ask questions about health insurance
CREATING BUY-IN DURING MEETINGS
• What does health insurance
enrollment look like in your
state today?
• What about in your county?
• What did insurance
enrollment look like before
the ACA?
• What are some of the
highest uninsured rates in
your area?
• Ask how this information fit with their
company
8
© 2016 Enroll America | StateOfEnrollment.org
Large Request
• Meeting with staff
or managers to
discuss health
insurance options
available
• Asking to speak
during new hire
orientation
• Scheduling
another meeting
during Special
Enrollment Periods
• What else?
MULTIPLE TIERS OF REQUESTS
Average Request
• Insurance
information in new
hire packets
• Human Resources
refer people to
your services
• Follow up meeting
after open
enrollment to
discuss trends
• What else?
Small Request
• Human resources
refer people to
your services
• Putting insurance
information up in
the break room
• What else?
9
© 2016 Enroll America | StateOfEnrollment.org
• Establishing a strong
relationship will not
happen over night
• There is still political
stigma related to the
ACA
• Getting employers to
follow through with
follow-up meeting
• Be ready to adjusting
on the fly
A LESSON LEARNED IS A LESSON LEARNED
10
© 2016 Enroll America | StateOfEnrollment.org
BUILDING YOUR EMPLOYER
NETWORK
Kate Conn
Cox Health
Branson, MO
11
© 2016 Enroll America | StateOfEnrollment.org
• CoxHealth is a non-profit
hospital system in
Southwest Missouri with
over 10,000 employees.
• Conducts education
programs, outreach events,
and enrollment assistance
outside of hospital walls.
• Primary consumers:
temporary/seasonal
employees, part time
employees and employees
of local small businesses.
COX HEALTH
12
© 2016 Enroll America | StateOfEnrollment.org
Join relevant Associations
• Opportunity to network and
develop relationships
Present ACA Information at
Membership Meetings
• Focus on employer
perspective
• Help to see community
picture
• Medicaid Gap
• Family Glitch
MEMBERSHIPS AND ASSOCIATIONS
13
© 2016 Enroll America | StateOfEnrollment.org
Offer Services Tailored to
Business Needs
• Staff education
• On-site enrollment events
• Flyers for breakrooms and
payroll mailers
SERVICES OFFERED
14
© 2016 Enroll America | StateOfEnrollment.org
THE MISSOURI CAREER CENTER
Connect with Local Businesses
• Going Out of Business
• Undergoing Layoffs
• Terminating Employer Sponsored Health
Plans
Conduct On-Site Enrollment Events
15
© 2016 Enroll America | StateOfEnrollment.org
Hold Regular Office Hours On-Site
• Build relationships with staff and local
organizations
• Establish presence in the community
• Capture transitioning employees
Offer Education Classes
• Educate staff on ACA and our services
• Work with youth program
THE MISSOURI CAREER CENTER
16
© 2016 Enroll America | StateOfEnrollment.org17
Challenges
• Business Development
team
• Internal Competition
DIRECT BUSINESS RELATIONSHIPS
Value to the Health
System
• Access to a captured
audience
• Offering services to a
large group
• Broaden awareness
of health system
© 2016 Enroll America | StateOfEnrollment.org
Approach
• Access list of self-pay
patients by employer
• Target employers with
high ER utilizing
employees
• Tailor approach to
specific business
needs
DIRECT BUSINESS RELATIONSHIPS
18
© 2016 Enroll America | StateOfEnrollment.org
KEEPING BUSINESSES
ENGAGED
Ellary L. Bhimji, MBA, MPsy
Riverside County Black Chamber of Commerce
Riverside, CA
19
© 2016 Enroll America | StateOfEnrollment.org
RIVERSIDE COUNTY BLACK CHAMBER OF
COMMERCE
Mission: To identify and
increase economic development
opportunities for African
Americans and other minorities,
inclusive of Veterans.
Core Values:
We Believe,
• That ALL people have the right to access opportunities and
services.
• That ALL cultures have the right to receive information and
services in a culturally sensitive and respectful manner.
• In cooperation and inclusion towards the advancement of
ALL peoples.
20
© 2016 Enroll America | StateOfEnrollment.org
Small Business
Growth Rate is
Up
• More
employees
overall
Economy of
Scales
• One pie
• Piece of many
pies
21
WHY SMALL BUSINESSES?
21
© 2016 Enroll America | StateOfEnrollment.org
EXPLORING/FILLING EMPLOYER NEEDS
“I know its necessary and
I want my people healthy,
but I don’t like doing it.
“Every meeting I
have to arrange and
attend, reduces the
time I can spend
building business.”
It’s a distraction,
irritation, takes me away
from building my
business.”
I can’t afford an
HR person, and
I don’t want to
be one.”
22
© 2016 Enroll America | StateOfEnrollment.org23
• New Members
Meetings:
• Health plan
presentation (how to
use/change)
• Consumers have one-
on-one time with
health plans.
MAINTAINING CONSUMER RELATIONSHIPS
• Follow Up Calls: (two
to three months)
• Have you gotten your
insurance card?
• Have you made your
first appointment?
• Message Changes
• Renewal time is
coming up – schedule
an appointment!
• Are you interested in
making changes?
© 2016 Enroll America | StateOfEnrollment.org
• Monthly Meetings
• Using social media to promote
you business
• How to use the US Census to
develop a marketing plan
• E-Blast Updated News
• Business
• RCBCC news
• ACA News
• Major Seminars – Multi Cultural
Biz Fest (collaboration)
• RCBCC
• Hispanic Chamber
• Asian Chamber
• Greater Riverside Chamber
CONTINUOUS EMPLOYER ENGAGMENT
24
© 2016 Enroll America | StateOfEnrollment.org
• Reduced workload
• Compliant with the laws
• Increased time to attend to core
business
• Healthier, more productive workforce
• Employees have point of contact for
their needs
• Employees have consistent coverage
throughout the year
BENEFITS TO THE EMPLOYER
25
© 2016 Enroll America | StateOfEnrollment.org
A SCHOOL DISTRICT-
COMMUNITY PARTNERSHIP
Ed Murphy, Ed.D.
Cartwright School District
Phoenix, AZ
26
© 2016 Enroll America | StateOfEnrollment.org
• Second largest elementary
district in Arizona
• Historic Maryvale – The
American Dream
• 94% Hispanic
• Challenges – poverty,
language barriers, special
needs students
• Bridging the minority
achievement gap
CARTWRIGHT SCHOOL DISTRICT
27
© 2016 Enroll America | StateOfEnrollment.org
• Student Achievement
• Community of Learners
• District advocates,
promotes, and secures
stakeholder rights
• Enrich lives of students
and parents
• District Initiatives
• Breakfast, lunch, dinner
• “You” Program
• Dental Care
MISSION, VISION, VALUES & GOALS
28
© 2016 Enroll America | StateOfEnrollment.org
• Non-benefitted
employees
• Part-time, multiple jobs
• Community members
• Parents and Community
• Information/sign-up
forms distributed to all
students
FACILITATING ENROLLMENT
29
© 2016 Enroll America | StateOfEnrollment.org30
• Benefits Coordinator
• Wellness Coordinator
• Full partnership/ Silent
partnership/ User of
facility
USING ASSETS TO HELP THE COMMUNITY
• Importance of facility
• School facility use
policy for non-profits
• Human Resources
Department
© 2016 Enroll America | StateOfEnrollment.org
OUTCOMES
1/24/15 Largest enrollment
event in Arizona – almost
450 families served
Deadline Rush Events:
• Feb. 2015
• Dec. 2015
• Jan. 2016
Broad Coalition
Support:
• navigators
• health centers
• Cognosante
• other CACs
• Rep. Gallego
• HHS
• Surgeon General
Significantly increased healthcare coverage in our community
31
© 2016 Enroll America | StateOfEnrollment.org32
© 2016 Enroll America | StateOfEnrollment.org33
© 2016 Enroll America | StateOfEnrollment.org34
Ellary L. Bhimji, MBA, MPsy
Executive Director
Riverside County Black Chamber
of Commerce
Riverside, CA
951.823.0175
Edward L. Murphy, Ed.D.
Assistant Superintendent,
Human Resources
Cartwright School District #83
Phoenix, AZ
623.691.4078
SPEAKER INFORMATION
Rob Rumrill
Community Support Manager
Family and Intercultural
Resource Center
Silverthorne, CO
970.262.3888 ext. 119
Kate Conn
Certified Application Counselor,
Business Connections
Cox Health
Branson, MO
417.988.3173
Top Related