Pearson English Technologies
Michał AleksanderInteraction Designer
ENGAGEMENTIN INTERACTION DESIGNER WORK
Pearson English Technologies
My context?
Over 5 years experience as a designer
At the beginning: e-commerce Now: e-learning
Working in Scrum
I love workshops
I am interested in Engagement
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Engagement
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What is Engagement?
Activity Curiosity
Enthusiasm
InitiativeIngeniousness
Productivity
Participation Cooperation
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Engagement = people
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02You’re a designer and you’ve got something to design
Example
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You’ve got all information needed
Business requirements
Quality data
Quantity data
User context
Skills and your workflow
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and you’re presenting your work…
I saw something interesting on competitors site
I would put that on the bottom
Have you got another version?
This is technically impossible on our
platformI imagined that in a different way…
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Everyone want to be a product
designer
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02there's no fun up there alone
We shouldn’t stay in our design silo
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02We are all excited when we do something creative
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02
We can all create User Experience
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Let’s use it
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1 Invite people from different departments
- dealing with software
- responsible for content
- product owners
(max 10-12 people)
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2 Divide workshop into 3 pieces
I. Introduce the project as a problem to be solved
II. Focus on User point of view (contextual protopersonas, empathy maps)
III. Initiate discussion and end with group sketching
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3 Moderate discussion
- don’t be closed, be open for different ideas
- pay attention to people who are withdrawn, try to engage them
- show them data about users when they need it (but don’t try to sale your vision)
- make notes and be focused on insights
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Benefits?
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For you: great material before real prototyping
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For workshop attenders: engagement and being a part of a
product
Pearson English Technologies
For your company: good start to create UCD culture and to learn people how to think about users
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