Download - Engage talentwitheffectiveinmailmessages

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Page 1: Engage talentwitheffectiveinmailmessages

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Familiarize Yourself with the Participation Tools

Respond to a poll

Chat in your thoughts or questions

Raise your hand & use the

interactivity tools to participate

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Talent Solutions

Engage Talent with Effective InMail Messages

Afifa Van de VeldeEnterprise Support Specialist

LinkedIn

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InMail overview Characteristics of an effective message Your professional brand on LinkedIn.com Key InMail tools in Recruiter InMail Analytics

Agenda

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Daily Recruiter Workflow: Contact

Shared resource 90-day rollover 1 to many Attachments Templates Free messaging

Post

Find

Organize

Collaborate Contact

We are here

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Passive members tend to do the following on LinkedIn.com Catch up on news via LinkedIn Today Connect with colleagues Engage in groups

Who are Your Messages Going to?

Cheryl enjoys her job and doesn’t plan to leave any

time soon.

80%Of LinkedIn network is passive, or not

actively seeking employment.

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Do: Start a conversation Be brief and to the point Personalize the message Be authentic Emphasize growth Leverage shared connections Ask for referrals Include next steps

Don’t: Make it feel like a template Focus on the job Include the job title in the

subject line Ask for a resume

Consider the Following When Writing an InMail

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Respond or Not?

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Subject: Designer Job Opportunity

I'm reaching out because I'm working in partnership with a design team. We currently have several opportunities coming up, and I wondered if you'd be interested in talking.

Thanks!

InMail 1: Respond or Not?

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Subject: Designer Job Opportunity

I'm reaching out because I'm working in partnership with a design team. We currently have several opportunities coming up, and I wondered if you'd be interested in talking.

Thanks!

InMail 1: Respond or Not?

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Subject: MA386540: UX Designer, Sacramento ,CA

I came across your information and have a position open that matches your qualifications. Please read the job description below and if you are interested, send me your most recent resume and a response as soon as possible along with a contact number.

MA386540: UX Designer, Sacramento ,CAClient: Tier-1 National UMTS Wireless Operator, HQ GA

Qualifications: Skill Experience Need 1) Microsoft Office Expert Required 2) Internet Explorer Expert Required 3) SharePoint Intermediate Desired 4) Access Intermediate Desired 5) SAP Intermediate Desired 6) Business Objects Intermediate Desired 7) Communication Expert Required 8) Presentation Expert Required

9) Retail Intermediate Desired 10) Wireless

Sales Intermediate Desired

Please provide 2 professional references and their phone numbers which our personnel can contact.

Thank you and I look forward to hearing from you.

InMail 2: Respond or Not?

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Subject: MA386540: UX Designer, Sacramento ,CA

I came across your information and have a position open that matches your qualifications. Please read the job description below and if you are interested, send me your most recent resume and a response as soon as possible along with a contact number.

MA386540: UX Designer, Sacramento ,CAClient: Tier-1 National UMTS Wireless Operator, HQ GA

Qualifications: Skill Experience Need 1) Microsoft Office Expert Required 2) Internet Explorer Expert Required 3) SharePoint Intermediate Desired 4) Access Intermediate Desired 5) SAP Intermediate Desired 6) Business Objects Intermediate Desired 7) Communication Expert Required 8) Presentation Expert Required

9) Retail Intermediate Desired 10) Wireless

Sales Intermediate Desired

Please provide 2 professional references and their phone numbers which our personnel can contact.

Thank you and I look forward to hearing from you.

InMail 2: Respond or Not?

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Subject: Can we set up some time to chat?

I am currently working with a gaming organization looking for an exceptional designer, and I noticed you have great design experience and you are also a graduate from Scorpion University. In my experience, designers from Scorpion University are always the best.

The gaming organization is growing fast, and we are finding that there is increasing demand from their clients to make the product more engaging and exciting. This has created a new opportunity for an experienced designer to work closely with the product to wholly re-design develop a better, more useable gaming interface.

I understand that you run a very busy schedule -- if this sounds interesting, please share 2-3 times that could work for you to meet this or next week.

Kind regards

InMail 3: Respond or Not?

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Subject: Can we set up some time to chat?

I am currently working with a gaming organization looking for an exceptional designer, and I noticed you have great design experience and you are also a graduate from Scorpion University. In my experience, designers from Scorpion University are always the best.

The gaming organization is growing fast, and we are finding that there is increasing demand from their clients to make the product more engaging and exciting. This has created a new opportunity for an experienced designer to work closely with the product to wholly re-design develop a better, more useable gaming interface.

I understand that you run a very busy schedule -- if this sounds interesting, please share 2-3 times that could work for you to meet this or next week.

Kind regards

InMail 3: Respond or Not?

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From InMail to Research

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What happens if they choose Not Interested?

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In Product Demonstration

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Build templates based on skills and experience of members.

Create opportunity for customization in templates.

Focus on opportunity in the message, not the job.

Personalize the messages as often as possible.

Review Profiles Viewed to InMails Sent ratio.

Analytics Before Implementing InMail Strategy

Accepted

6InMails

102Declined

17No response

796% response rate

100%Used templates

102 InMails, 102 with templates

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Leverage templates that allow for personalization.

Ensure templates are resonating with the audience.

Focus more on the opportunity, and less on the job.

Analytics After Changing InMail Strategy

Accepted

23InMails

78Declined

6No response

4929% response rate

84%Used templates

78 InMails, 66 with templates

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The most common member type on LinkedIn.com Characteristics of an effective message Your professional brand on LinkedIn.com Key InMail tools in Recruiter InMail Analytics

Review

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Questions?

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