INSIDE THIS ISSUE
The FDA issues final
regulations on Graphic
Warning Labels
PAGE 1
John Keightley,
Vice President of
Development shares
thoughts on leadership
PAGE 2
Revisiting the 2011
Youth Advocates of the Year
Awards Gala
PAGE 2
Kick Butts Day 2011 a
national success!
PAGE 3
Tobacco-Free Kids welcomes
Susan Liss as Executive
Director
PAGE 3
Thank you to our 2011 Gala
Sponsors
PAGE 4
We have all seen the warnings
tucked away on the side of ciga-
rette packaging. Unchanged for
the past 25 years, the Surgeon
General’s warning has become
more a part of the box than
anything else. Everyone knows it
is there. Everyone knows what it
says. But no one seems to care.
This is all about to change.
Under the 2009 Family Smoking
Prevention and Tobacco Control
Act, a law that is the result of
more than a decade’s worth of
diligence and perserverance
by the Campaign for Tobacco-
Free Kids and its partners, the
tobacco industry’s control over
advertising and packaging has
dramatically decreased. Simple
textual notes slipped onto the
package will no longer cut it.
Starting in September 2012, the
new cigarette health warnings
will appear on the top 50 percent
of both the front and rear panels
of each cigarette package and in
the upper portion of each ciga-
rette advertisement, occupying
at least 20 percent of the area of
the advertisement.
These images depict realistically
the damaging effects smoking
has on the body. From the man
with the smoking hole in his
neck to the decayed lung, these
warnings should cause any
smoker to reconsider their habit.
The United States is not the first
to require these graphic warn-
ings. In fact, we will be joining an
already strong list of 43 coun-
tries, most of which have seen
their smoking populations drop
dramatically. “This is the most
important change in cigarette
health warnings in the history of
the United States,” said Matthew
L. Myers, president of the Cam-
paign for Tobacco-Free Kids.
If current trends continue, to-
bacco use will claim one billion
lives in the 21st century. With
stakes as high as this, these
pictures are truly worth a billion
lives. Learn more at
www.tobaccofreekids.org.
A PICTURE IS WORTH A THOUSAND WORDSFDA issues final regulations on Graphic Warning Labels
CAMPAIGN FOR TOBACCO-FREE KIDS | 1400 EYE STREET NW, SUITE 1200, WASHINGTON, DC 20005 | WWW.TOBACCOFREEKIDS.ORG
ENGAGEWINN ING SMART. SAV ING L IVES .
A Publication by The Campaign for
Tobacco-Free Kids
www.tobaccofreekids.org
Edition 1, Issue 2 July, 2011
BILLION LIVES
LEAD.
Webster defines leadership as going before or with to show the way; to influence or cause; and to go first or be in advance. The Campaign for Tobacco-Free Kids embodies that definition. We lead. We lead through teamwork, by what we produce, and by our reputation. And our victories are the ultimate proof that effective leadership is the key to success. But what makes us-what defines us-is our people. People like you.
Leadership begins with you.
Please continue your leadership and demonstrate your commitment to our work through giving. Every cent of your donation to Tobacco-Free Kids is an investment in leadership and a statement that the fight is far from won. By supporting us, you are investing in the leading organization solely dedicated to fighting the devastation caused by tobacco use. With your continued leadership, we can allow our children to grow up in a tobacco-free world.
Donate today by logging on to www.tobaccofreekids.org/donate.
Thank you,
John Keightley
Vice President, Development
VP’S CORNER
Abigail (Abby) Michaelsen, Newport Beach, CANational Youth Advocate of the Year
Y Street, VirginiaGroup Winner
Paige Niler, Dover, NHEast Regional Youth Advocate of the Year
Jordan Bontrager, Winter Haven, FLSouth Regional Youth Advocate of the Year
Kiley Atkins, Taylorsville, UTWest Regional Youth Advocate of the Year
Joshua Dodson, Lawton, OKCentral Regional Youth Advocate of the Year
Learn much more about the YAYAs and our Champion and International award winners at www.yayagala.org.
A NIGHT OF HOPEThe Campaign for Tobacco-Free Kids celebrates 15 years of triumph and looks hopefully to the future.
MEET THE YAYAS!
On May 18, 2011, the Campaign for
Tobacco-Free Kids celebrated 15 years
of life-saving progress against tobacco at
our annual Youth Advocates of the Year
Awards Gala. We honored the accomplish-
ments of outstanding young people and
other leaders in the fight against tobacco
use, the number one cause of preventable
death in the United States and around the
world.
The gala brought together more than 400
business, philanthropic and government
leaders to mark progress toward creat-
ing a future free of the death and disease
caused by tobacco. Our 2011 National
Youth Advocate said it best, “Each of us in
this room has stepped up and taken initia-
tive to fight for what we believe in, and we
must continue our efforts by collaborating
towards a common goal: a tobacco-free
generation.”
Since We
Began
Youth smoking rates decreased by 46%
Judy Wilkenfeld Award Winner, Yul Dorotheo with Matt Myers.
Champion Award Winner, the Honorable Kathleen Sebelius with Matt Myers and Bill Novelli.
&Adult smoking rates decreased by 17%
The Campaign for Tobacco-Free Kids has named Susan M. Liss to be its Executive Director.
Liss joins the Campaign for Tobacco-Free Kids after serving as Democracy
Program Director of the Brennan Center for Justice at New York University Law School, where she oversaw and managed the center’s program on advocacy and policy reform of democratic systems in the United States.
Before her appointment at the Brennan Center, Liss served decades in Washington as a leading public interest lawyer and advocate, and in senior government positions including special counsel to Vice President Al Gore and Chief of Staff to Tipper Gore. Liss also served in senior leadership roles in the Clinton administration’s Justice Department and she has been a key policy and legal strategist for several civil rights, civil liberties and women’s rights groups. Her experiences with public health issues include serving as Vice President for Health at the National Women’s Law Center, and her stint as Executive Director of the Pew Project on Medical Liability in Pennsylvania.
“Susan’s impressive record of leadership on so many important issues makes her an invaluable asset to our organization as we meet new challenges in the United States and internationally,” said Matthew L. Myers, president of the Campaign for Tobacco-Free Kids. “We are delighted to be working with her.”
We welcome Susan Liss to the family and we know that her experience in policy, advocacy and government will boost our fight against tobacco. Learn more about
our work at www.tobaccofreekids.org.
IN HONOR OF:
Dr. Michael CummingsSearcy, Denney, Scarola, Barnhart & Shipley, P. A.
IN MEMORY OF:
Joel SpivakMs. Ellen BabbyMrs. Eleanor Fallon BairosMs. Amy BarkleyMr. Michael BermanMr. & Mrs. Mitch & Barbara BernsteinBlue Ridge Shetland Sheepdog ClubMs. Jacqueline BoltMr. & Mrs. Robert & Janis BuckstadMr. Arch M. CampbellMs. Shelley CaplanMr. Charles CecilMs. Colleen GrotskyMr. Peter HardinMr. Carter HeadrickMr. Brian HutchinsonMrs. Lyndee KrivanekMs. Robyn LeeMs. Marley LoomisMs. Elsie M. MayMs. Ada MeloyMr. & Mrs. Roger & Joanne Olsen
Ms. Jane ReeseMs. Delba RiddickMr. Joshua RovnerMr. & Mrs. Russell & Eva SciandraMrs. Ann Decker SpivakMs. Erika SwardMr. Matthew WedenMr. Gordon T. Wells IIMr. Vince Willmore
Paul E. RohnerDr. & Mrs. Donald & Patricia BechtoldMr. & Mrs. John & Joan BeggsMr. Michael F. BuskColorado Health Partnerships, LLCDelphi Electronics and SafetyMs. Susan E. DickeyMs. Marlene G. FloydMrs. Sue FloydMrs. Sharon FurbayMr. & Ms. Charles & Pamela GoadMr. Phillip W. IsaacsMental Health America of ColoradoMr. Bruce MunkMr. & Mrs. Joseph NewtonMs. Hazel SchuckMs. Rose Stauffer
Thomas David FisherMs. Tasha CarterMr. Barry LanierMs. Sharon K. McVayMr. R. Paul MitchellMs. Marcia RuddMs. Pamela White
Wendy Lipkind BlackDr. Michael GoldbergMr. & Mrs. Jim & Alice HicksMr. & Mrs. Robert & Susan KrauseMs. Stephanie PaulMs. Jill S. PaulsonMr. Connor RausMs. Patricia RosenfieldMrs. Connie Steensma
Celestine EischenMs. Beth Schapiro
Judy WilkenfeldMs. Lynda M. GoldsteinMr. & Mrs. Jim & Claudia ThurberMs. Carol J. JenningsMr. Jonathan Wilkenfeld
TRIBUTE GIFTSThe following people have made gifts in honor or in memory of a loved one, friend, or colleague.
GIVE A TRIBUTE GIFTWhen your gift in honor or in memory is received, we send a personalized tribute to the person or family you indicated, notifying them of your thoughtful donation.
To donate in memory or honor of someone special, contact Louella Haymon at [email protected] or log on to www.tobaccofreekids.org/donate.
February 15, 2011 to June 1, 2011
Four in ten non-smokers are still exposed to secondhand smoke, including more than half of children aged 3-11
Susan Liss Named Executive Director of Campaign for Tobacco-Free Kids
WE STOOD UP, SPOKE OUT, WE SEIZED CONTROL!On March 23rd, youth advocates nationwide took a stand against Big Tobacco. With over 1,000 registered events, the 16th Annual Kick Butts Day was a sweeping success. Together we issued 51 press releases, distributed 100,000 KBD brochures, and have completed many hours worth of radio interviews. Thanks to everyone involved in the planning and execution of Kick Butts Day 2011. Begun in 1996, Kick Butts Day was organized to encourage the targets of Big Tobacco – youth – to raise their voice in protest. Since then, it has expanded into a nationally recognized day of advocacy, boasting events in every state. Students nationwide led this far-reaching move-
ment, asserting their right to a healthy and smoke-free future. They showed their strength not only as the advocates of tomorrow but, more importantly, as the leaders of today. With the inspiration of Kick Butts Day, let’s continue to fight stronger than ever. Learn more about this and other important efforts across the country at www.kickbuttsday.org.
CAMPAIGN FOR TOBACCO-FREE KIDS | 1400 EYE STREET NW, SUITE 1200, WASHINGTON, DC 20005 | WWW.TOBACCOFREEKIDS.ORG
CAMPAIGN FOR TOBACCO-FREE KIDS | 1400 EYE STREET NW, SUITE 1200, WASHINGTON, DC 20005 | WWW.TOBACCOFREEKIDS.ORG
THANKS FOR STEPPING UP!The following sponsors are responsible for making the 2011 YAYA Gala a success
Diane Disney Miller
The Peter G. Peterson &Joan Ganz Cooney Fund
Barrie Fiske &Russell Planitzer
William &Fran Novelli
The Glover Park Group
Jonathan Wilkenfeld &Family
Leslie & HarrisonBains Foundation
Novartis Pharmaceuticals Corporation A+ Government Solutions American Academy of Family Physicians
Convio GYMR HSBC PR Newswire-US Public Strategies Washington, Inc. RAPP
SUNY Upstate Medical University TBWA/CHIAT/DAY
Nancy BrownChief Executive OfficerAmerican Heart AssociationDallas, TX
Barrie FiskeTobacco Control AdvocateBoston, MA
Abigail MichaelsenNational Youth Advocate of the YearNewport Beach, CA
Michael MooreMike Moore Law Firm, LLCFlowood, MS
Matthew L. MyersPresidentCampaign for Tobacco-Free KidsWashington, DC
Jonah ShacknaiChairman and Chief Executive OfficerMedicis Pharmaceutical CorporationScottsdale, AZ
William D. Novelli (Board Chair)Professor, McDonough School of BusinessGeorgetown UniversityWashington, DC
Christopher Conley (Finance Chair)Managing DirectorTricadia Municipal ManagementNew York, NY
Danny McGoldrick (Secretary)Vice President, ResearchCampaign for Tobacco-Free KidsWashington, DC
Lance ArmstrongLance Armstrong FoundationAustin, TX
Leslie E. BainsManaging DirectorCiti Private BankNew York, NY
Dileep G. Bal, M.D.District Health OfficerKauai District Health OfficeLihue, Kauai, HI
John R. Seffrin, Ph.D.Chief Executive OfficerAmerican Cancer SocietyAtlanta, GA
Todd SisitskyPartnerTPG Capital, LPSan Francisco, CA
Mark K. ShriverVice President and Managing Director of U.S. ProgramsSave the ChildrenWashington, DC
David R. Smith, M.D.PresidentSUNY Upstate Medical UniversitySyracuse, NY
CAMPAIGN FOR TOBACCO-FREE KIDS BOARD OF DIRECTORS
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