Download - Enertia Powercycle

Enertia Powercycle

Andy Begay Kelley Shannon Noah KlumppCalvin Seidler Kevin Morykwas Patrick DuganCharity Guidry Mackenzie Ray

Enertia Powercycle

Where Brammo StartedFounded in 2001

Green TransportationFunStylishSimple

Where Brammo Is CurrentlyDistribution with Best Buy in California and OregonTargeted individuals interested in green transportation

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Where Brammo Is GoingCollege CampusesAffordable Green TransportationStylish

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Go Team! Go Green!Target Audience

College Students Living on/near campus

The Competition

Zero Motorcycles

The Competition

SegwayBicycleHybrid Car ~ Toyota Prius

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http://rds.yahoo.com/_ylt=A9G_bDswRcFLlRgAfhejzbkF/SIG=12143lfq8/EXP=1271043760/**http:/www.flickr.com/photos/tredz/499576781/

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Media Strategy

NationalTelevisionPrint

MagazinesCosmoCar and Driver

Online and Social NetworkingBest BuyFacebook

http://www.facebook.com/photo.php?pid=3019007&id=155650127567

Media Strategy

LocalOut-of-Home Media

On Campus EventsBillboards

PrintCampus Newspapers

RadioPartnership

Coca-Cola

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Creative Strategy

CreativeNational TV Campaign

Link: http://www.youtube.com/watch?v=Xeea-doT2M8

http://www.youtube.com/watch?v=Xeea-doT2M8

Creative

MagazinesCar and Driver, Motorcyclist, Cycle World

Magazines

People, Time, Mac World

Creative

MagazinesCosmo, Elle, People

-Made from recycled materials and 100% recyclable

-No gasoline, no motor oil and no petrochemicals

-Fully customizable

-Completely electric

-First electric power cycle designed

-Sold and repaired conveniently at any Best Buy

Creative

Magazines Special Edition

Passion Pink

CreativeOnline

CreativeSocial Networking

CreativeOn-Campus Events ~ Fall

TailgatingFree Cokes$1 HotdogsSimulator RidesGiveaways

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Creative

On-Campus Events ~ SpringFree CokesSimulator RidesGiveaways

Creative

Billboards

CreativeCampus Newspapers and Radio

Spring.WMAFall.WMA

http://www.facebook.com/photo.php?pid=2870099&id=155650127567