Emergic
Emerging Enterprises, Technologies and Markets
Made in India, Made for the World
Rajesh Jainhttp://emergic.org
An Entrepreneur and Investor in India’s Internet and Mobile space• 1994-2000: IndiaWorld
– India’s first Internet portal; Self-funded– Acquired by Sify in Nov 1999 for $115 million in one
of Asia’s largest Internet deals
• 1998-now: Netcore Solutions– Managed Mail & Security Services for Enterprises– Mobile Data Services for Consumers & Enterprises
• 2005-now: Emergic Venture Capital– Investments in creating India’s Digital Infrastructure 3
Novatium’s Goal: Bring Computing and Internet Home for Middle India
• 50 million Middle Income Homes• 8 million Home PCs• 5 million Broadband Connections• 30 million Cybercafe Visitors
Reduce Cost and Complexity Simultaneously for Mass-Market
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Novatium used ‘Thin’ Computing to achieve Simplicity and Affordability
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Zero-maintenanceLow-PowerLocal Printer USB DevicesWebcamMultimediaTV OutputServer SyncWindows and Linux Apps$100 one-time for Computer
$10 per month for Service
Novatium focus is now on Mass Reach and Multi-Monetisation
Indian Homes• Telcos• Local Providers• RetailBeyond• SMEs• Education• Rural
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Computing VAS• Mass Ads• Targeted Ads• Subscriptions– Content– Applications
• Commerce• Additional Access
NetCore is using SMS Subscriptions to build Audience and Monetisation
Text Search : Internet :: SMS Subscriptions : Mobile
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MyToday
Welcome to NEWS, an ad-supported service. Get FREE Breaking News & updates around the world. To stop, sms STOP NEWS to 575758. Visit www.mytoday.com
575758
START NEWS MUMBAI
MyTodayNEWS:*ASSAM BLAST-B’desh-trained ULFA suspected*Book Raj under NSA-CabinetAD:Book a STANDARD CHARTERED FD for 401 days at 10.5% T&C*. sms TD <CITY> to 575758
• 50 channels• 3.7 million subscribers• 11 million subscriptions• 13 million SMS daily
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Nielsen Study• Avg. Subs. Age is 25 yrs• 84% get info first from
MyToday• 75% read every SMS• 40% forward SMS
• 43% have seen Ads• 30% of them have
responded to Ads
Media on Mobile
NetCore is creating Multi-Monetisation of its mobile Audience and Platform
Audience Monetisation• Ads (250+ campaigns)• Leads• Paid Channels
Platform Monetisation• Enterprises (Invertising)• Operators • Publishers
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MyToday
SENSEX:Mkt opens +ve, to be range-bound; 486.86 pts up at 9531.37 at 9:58amAD:FOR DAILY NEWS & INSIGHTS FROM THE ECONOMIST, sms START TE to 575758
FABINDIA
Fabindia announces the opening of its store in Santacruz on S.V.Road, Opp. Danabhai Jewellers.
NetCore is building a Mobile Value-Added Services Operator
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The Guiding Philosophy of Emergic Innovations
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Made in India, Made for the Worldhttp://emergic.org
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