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eMarketingConnectedWho we are and what we do
Who Are eMarketing Connected?• We help customers navigate the rapidly changing complex
multi-channel online environment
• Our expertise helps customers focus on what makes a difference and make better online decisions
• We help customers define and implement a strategy that delivers results across web, email, social media and mobile.
Strategic Planning
What Do We Do – Services OverviewStrategy & Best Practice in Online Marketing for Web, Email, Social Media and Mobile
Strategic Analysis & Insights
Strategy Delivery Performance Management & Optimisation
Inhouse Training
• Research• Benchmarking• Competitor Landscape• Identify Threats & Opportunities
• Digital strategy definition• Roadmap from objectives through to actions• KPI Setting
• RFI/P/Q• Vendor assessment• Brief definition• Vendor Management• Program & Project Support• Subject Matter Expertise
• Establish reporting structures• Ongoing optimisation• Strategic insights & recommendations
• Formal training programs• Coaching/on the job training• Executive briefings• Voice of the Online Customer workshops• Roundtables
Experience - SummaryGlobal Brands, Multi-Nationals andNational Organisations across:• Telecommunications,• Financial Services,• Not For Profit Organisations, • Energy & Utilities, • Retail Banking
Strategic Projects include:• Digital Operating Model & Processes• Digital UX, Creative & Content Strategy• Digital and Competitive Benchmarking• Online Communications Benchmarking• eBilling Migration Strategy
• Digital Tender Preparation & Vendor Assessment
• Digital Competence Development Program
• Executive Workshops
Other – What else do we do?
Public Training, Events & Workshops• Half day to multiple day training• Round table meetings, workshops and briefings
covering all key disciplines from social media, web and email
Online Member based website• Designed to provide online marketing strategy,
best practice and market information. • Industry Reports, White Papers, Best Practice
Guides, Templates
Industry Research, Case Studies and White Papers
Industry Research• Beyond The Basics – Why Australia’s Largest Retailers Are
Losing The Online Battle
Case Studies• How Are Ubank Using Social Media • How Are Bing Lee Using Social Media• Tapit NFC Mobile Marketing• Pygg Social Transactions
Whitepapers• Measuring The Value of Social Media• How Australian Brands Are Using Social Media• How Australian Brands Are Using Facebook
Press CoverageMarketing magazine
Inside Retail
Sydney Morning Herald
BNET Podcast
Our CommentaryAustralian Direct Marketing Association
ArticlesRuby Connections - Westpac
Articles
Serviceswww.eMarketingConnected.com.au