Email Marketing
• With the abundance of platforms available to connect with your customer, some may consider email marketing an outdated format to reach their target audience. However, email is the most preferred channel for Millennials, and 77% of consumers said they prefer to receive permission-based marketing communications via email.
Why is email marketing here to stay?
It is targeted. • Email goes directly into the customer’s inbox.
At the very least, they will see the title and who sent it to them before electing to continue or delete it.
You have permission. • At one point or another, the customer has provided
you their email address; therefore, they are more inclined to interact with you.
It is easy to monitor. Unlike print and traditional direct marketing, email marketing allows you to track how many people opened your email campaigns and see exactly what they clicked.
What are the basics of a solid email campaign?
Be Relevant. • Focus on your customer’s interests to communicate
in a way that resonates.
Subject lines are important. • Today’s highly connected consumer is bombarded
with emails on an hourly basis, many of which are deleted before they are even read.
• Studies indicate that subject lines that are concise (less than 50 characters) and straightforward have a higher open rate.
Results from Mail Chimp
Include a call to action. • Highlighting an offer to entice your customer is
not pushy as long as the content is relevant.
Measure your results. • Figure out what your customer likes and keep
doing it.
Email marketing is still relevant.
• When was the last time you checked your email?
• Which ones did you open?
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