Objective

Results

Strategy

• Build data warehouse infrastructure with flexible email opt out capabilities• Implement loading, cleansing and standardizing procedures across data sources, including fraud detection • Create a single view of consumers to allow for omni-channel targeting

Email Marketing Consolidate fragmented email remarketing environment into streamlined program

2.4x Increased Open RateDecreased Bounce Rate

55% 2.6xIncreased Click Rate

Consolidate disparate data silos into a streamlined email re-solicitation programInterface with multiple ESP’sIntegrate online and offline measurement tools to optimize targeting strategies